{"id":13389,"date":"2020-03-25T18:25:45","date_gmt":"2020-03-25T15:25:45","guid":{"rendered":"https:\/\/www.turhost.com/blog\/?p=13389"},"modified":"2021-11-26T14:21:35","modified_gmt":"2021-11-26T11:21:35","slug":"kpi-nedir","status":"publish","type":"post","link":"https:\/\/www.turhost.com/blog\/kpi-nedir\/","title":{"rendered":"KPI Nedir?"},"content":{"rendered":"\n

Bir i\u015fletmenin ba\u015far\u0131s\u0131nda b\u00fcy\u00fck farklar yaratma potansiyeline sahip KPI’lar hakk\u0131nda ilgin\u00e7 olan \u015fey, yayg\u0131n kullan\u0131mlar\u0131na ra\u011fmen, etkin bir \u015fekilde KPI’lardan yararlanan i\u015fletmelerin say\u0131ca az olmas\u0131d\u0131r. Bu nedenle KPI Nedir? sorusunu a\u00e7\u0131kl\u0131\u011fa kavu\u015fturmak \u00f6nemli.<\/p>\n\n\n\n

Kilit performans g\u00f6stergesi<\/strong> anlam\u0131na gelen KPI (Key Performance Indicator), \u015firketlerin, projelerin ya da bireylerin kilit hedeflerine etkili bir \u015fekilde ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131 g\u00f6steren \u00f6l\u00e7\u00fclebilir bir de\u011ferdir.<\/p>\n\n\n\n

KPI’lar hedeflere ula\u015fma yolundaki ilerlemeyi \u00f6l\u00e7memizi sa\u011flar. KPI’yi k\u0131saca temel performans g\u00f6stergesi <\/strong>olarak da tan\u0131mlayabiliriz. <\/p>\n\n\n\n

\u0130\u015finizin ba\u015far\u0131s\u0131, kapasitenizi ne kadar iyi anlad\u0131\u011f\u0131n\u0131za ba\u011fl\u0131d\u0131r. Yani, g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerinizi ne kadar iyi bilirseniz, operasyonlar\u0131n\u0131z\u0131 planlama, sorunlar\u0131 ele alma ve i\u015f yerinde verimlili\u011fi sa\u011flama konusunda o kadar iyi olursunuz.

Bu nedenle, \u015firket operasyonlar\u0131n\u0131 iyile\u015ftirmek i\u00e7in hangi verilerin nas\u0131l toplanaca\u011f\u0131n\u0131 ve nas\u0131l anla\u015f\u0131laca\u011f\u0131n\u0131 bilmeli, KPI’lardan yard\u0131m almal\u0131s\u0131n\u0131z. Dijital \u00e7a\u011f\u0131n rekabet\u00e7i ortam\u0131na dayanmak, verileri anlamaktan ge\u00e7er.<\/strong><\/p>\n\n\n\n

Okyanustaki bir gemide, kaptan ve m\u00fcrettebat, planlanan rotaya g\u00f6re hareket etmek i\u00e7in; GPS konum verilerini, h\u0131z, yak\u0131t seviyelerini ve hava durumu bilgilerini kullan\u0131r. \u015eirketler i\u00e7in de olduk\u00e7a benzer bir surum s\u00f6z konusudur. <\/p>\n\n\n\n

\"KPI'lar,
KPI’lar, y\u00f6neticilerin i\u015fletmenin yolun neresinde oldu\u011funu, stratejilerine kar\u015f\u0131 tutarl\u0131l\u0131\u011f\u0131n\u0131, yolculu\u011funun ba\u015far\u0131l\u0131 olup olmad\u0131\u011f\u0131n\u0131 anlamak i\u00e7in kulland\u0131klar\u0131 pusulalard\u0131r. <\/figcaption><\/figure><\/div>\n\n\n\n

Net kar, yat\u0131r\u0131m getirisi, pazar pay\u0131, t\u0131klanma oran\u0131, at\u0131k geri d\u00f6n\u00fc\u015ft\u00fcrme oran\u0131<\/strong> gibi KPI \u00f6rnekleri; finans, m\u00fc\u015fteri, pazarlama ya da \u00e7evre odakl\u0131 projelerde kullan\u0131labilir. <\/p>\n\n\n\n

KPI’lar Neden \u00d6nemli?<\/h2>\n\n\n\n

MIT Sloan Management Review veThink with Google’\u0131n, Ocak 2018’de 107 \u00fclke ve 20 farkl\u0131 sekt\u00f6rde; 4.700’den fazla \u015firket y\u00f6neticisi ve analisti ile yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rma, y\u00f6neticilerin % 70’inin karar verme s\u00fcrecinde KPI’lar\u0131n etkili oldu\u011funu ortaya koydu.<\/p>\n\n\n\n

KPI’lar; projelerinizin ilerlemesini proaktif olarak kontrol etmenize ve s\u00fcre\u00e7lerinizdeki verimlilikleri veya verimsizlikleri g\u00f6rmenize olanak tan\u0131r. KPI’lar\u0131n \u00f6nemini daha da iyi anlamak i\u00e7in avantajlar\u0131na g\u00f6z atal\u0131m m\u0131?<\/p>\n\n\n\n

  • KPI’lar genel ilerlemeniz ve operasyonlar\u0131n\u0131z\u0131n her y\u00f6n\u00fcyle ilgili ayr\u0131nt\u0131l\u0131 bilgi verir. <\/li>
  • \u0130\u015finizi ileriye ta\u015f\u0131mak i\u00e7in hangi de\u011fi\u015fikliklerin yap\u0131lmas\u0131 gerekti\u011fini bilmenize yard\u0131mc\u0131 olur. <\/li>
  • \u00c7\u0131kt\u0131lar\u0131 ve s\u00fcre\u00e7leri daha verimli hale getirmek i\u00e7in yapabilece\u011finiz \u015feyler olup olmad\u0131\u011f\u0131n\u0131 \u00f6l\u00e7menizi sa\u011flar. <\/li>
  • Hedeflerinizi do\u011fru bir \u015fekilde \u00f6l\u00e7menize izin verir. <\/li>
  • H\u0131zl\u0131 bir \u015fekilde piyasan\u0131n de\u011fi\u015fen ko\u015fullar\u0131na uyum sa\u011flayabilmenize olanak tan\u0131r. <\/li>
  • Veriye dayal\u0131 \u00e7al\u0131\u015fma k\u00fclt\u00fcr\u00fcn\u00fc te\u015fvik eder.<\/li>
  • Karar vermeye yard\u0131mc\u0131 olacak bilgiler sa\u011flar.<\/li>
  • \u00c7al\u0131\u015fanlar, \u00f6ncelikler ve i\u015f hedefleri de\u011fi\u015fse bile operasyonlarda tutarl\u0131 kalman\u0131za yard\u0131mc\u0131 olur.<\/li>
  • Personelin daha fazla e\u011fitime ihtiyac\u0131 olup olmad\u0131\u011f\u0131n\u0131 \u00f6l\u00e7menizi sa\u011flar ve motivasyon amac\u0131yla \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131 \u00f6d\u00fcllendirmenize olanak tan\u0131r.<\/li><\/ul>\n\n\n\n

    Do\u011fru KPI’lar stratejik ve operasyonel iyile\u015ftirmeye odaklan\u0131r, karar almak i\u00e7in analitik bir temel olu\u015fturur ve dikkatin en \u00f6nemli konulara odaklanmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

    KPI Nas\u0131l Belirlenir?<\/h2>\n\n\n\n
    \"\u00c7ok
    \u00c7ok fazla KPI’yi takip etmek de s\u00fcre\u00e7lerinize faydadan \u00e7ok zarar verebilir. <\/figcaption><\/figure><\/div>\n\n\n\n

    Aralar\u0131ndan se\u00e7im yapabilece\u011finiz binlerce KPI oldu\u011funu biliyor musunuz? KPI’n\u0131n yanl\u0131\u015f se\u00e7ilmesi hedeflerinize uygun olmayan bir \u015feyi \u00f6l\u00e7meniz hatta veriler aras\u0131nda kaybolman\u0131z anlam\u0131na gelir. <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    \u00c7o\u011fu zaman, k\u00f6r\u00fc k\u00f6r\u00fcne benimsenen KPI’lar nedeniyle KPI’lar\u0131n herhangi bir olumlu de\u011fi\u015fiklik yaratmad\u0131\u011f\u0131 g\u00f6zlenir. Peki, do\u011fru KPI’lar\u0131 se\u00e7mek i\u00e7in nelere dikkat etmeliyiz?<\/p>\n\n\n\n

    • En etkili KPI’lar stratejik hedeflerle yak\u0131ndan ili\u015fkilidir ve kritik ticari sorular\u0131n cevaplanmas\u0131na yard\u0131mc\u0131 olurlar: \u0130\u015fletmenizin on y\u0131l i\u00e7inde nerede olmas\u0131n\u0131 istiyorsunuz? Hangi uzun vadeli hedefler \u00fczerinde \u00e7al\u0131\u015fmak istiyorsunuz? Hangi \u00f6nlemler sizi hedeflerinize yakla\u015ft\u0131r\u0131r? Her stratejik hedef <\/strong>i\u00e7in cevaplanmas\u0131 gereken sorular belirlendikten sonra, bu sorular\u0131 yan\u0131tlamaya yard\u0131mc\u0131 olacak do\u011fru KPI’lar\u0131 se\u00e7meye ba\u015flayabilirsiniz.<\/li><\/ul>\n\n\n\n
      • KPI’lar\u0131 form\u00fcle etmek<\/strong> i\u00e7in kurumsal hedeflerinizin ne oldu\u011funu, bunlar\u0131 nas\u0131l<\/strong> ger\u00e7ekle\u015ftirmeyi planlad\u0131\u011f\u0131n\u0131z\u0131 belirlemeniz gerekir. Bu nedenle KPI’lar\u0131n her biri i\u00e7in kurulu\u015funuzun stratejik hedefleri ile uyumlu net bir hedef yaz\u0131n.
        <\/li><\/ul>\n\n\n\n

        \u00d6rne\u011fin, uzun vadeli hedefiniz giri\u015fiminizi b\u00fcy\u00fctmekse; ama\u00e7lar\u0131n\u0131zdan biri m\u00fc\u015fteri taban\u0131n\u0131z\u0131 geni\u015fletmek i\u00e7in, pazarlama stratejilerini g\u00fc\u00e7lendirmek<\/strong> olmal\u0131d\u0131r. Bu nedenle kampanyalar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7menize yard\u0131mc\u0131 olmas\u0131 i\u00e7in m\u00fc\u015fteri edinme oran\u0131<\/strong> \u015feklinde bir KPI se\u00e7ebilirsiniz. <\/p>\n\n\n\n

        • \u00d6nemli KPI’lar\u0131 ara\u015ft\u0131r\u0131n, aralar\u0131ndan sekt\u00f6r\u00fcn\u00fcze ve i\u015fletmenizin hangi departman\u0131n\u0131 izlemek istedi\u011finize g\u00f6re, ilgili KPI’lar\u0131 se\u00e7ebilirsiniz.

          <\/li>
        • Bir KPI’n\u0131n i\u015f durumunuza g\u00f6re \u00f6zelle\u015ftirilmesi ve hedeflerinize ula\u015fman\u0131za yard\u0131mc\u0131 olacak \u015fekilde geli\u015ftirilmesi, i\u015fletmenin de\u011fi\u015fen ihtiya\u00e7lar\u0131na uyacak \u015fekilde g\u00fcncellenmesi \u00f6nemlidir.<\/li><\/ul>\n\n\n\n
          • \u0130yi tasarlanm\u0131\u015f KPI’lar, mevcut performans seviyelerini ve i\u015fletmenin olmas\u0131 gereken yerde olup olmad\u0131\u011f\u0131n\u0131 net bir \u015fekilde g\u00f6sterir.<\/li><\/ul>\n\n\n\n
            • Etkili bir KPI, iyi tan\u0131mlanm\u0131\u015f ve \u00f6l\u00e7\u00fclebilirdir. Yaln\u0131zca operasyonlar\u0131n\u0131z i\u00e7in \u00e7ok \u00f6nemli olan g\u00f6stergeleri \u00f6l\u00e7melisiniz. \u00d6l\u00e7meyi se\u00e7ti\u011finiz g\u00f6stergelerin kolayca elde edilebilen, g\u00fcvenilir ve do\u011fru verilere sahip olmas\u0131 gerekir.

              <\/li>
            • KPI’lar\u0131 belirleme a\u015famas\u0131nda i\u015fletmeniz genelinde b\u00f6l\u00fcm ba\u015fkanlar\u0131, y\u00f6neticiler ve analistlerle ileti\u015fim kurman\u0131z \u00f6nemlidir. Her b\u00f6l\u00fcm i\u00e7in, belirli i\u015f hedeflerine g\u00f6re ba\u015far\u0131y\u0131 \u00f6l\u00e7mek ad\u0131na farkl\u0131 KPI t\u00fcrleri kullan\u0131lmal\u0131d\u0131r.<\/li><\/ul>\n\n\n\n
              • KPI’lar\u0131n ula\u015f\u0131labilir olduklar\u0131ndan emin olmal\u0131s\u0131n\u0131z.

                <\/li>
              • K\u00f6t\u00fc yap\u0131land\u0131r\u0131lm\u0131\u015f, d\u00fczenli olarak izlenmesi ve elde edilmesi \u00e7ok zor ya da y\u00fcksek maliyetli olanlar\u0131 elemeli, belirlediklerinizi de haftal\u0131k veya ayl\u0131k periyotlarla incelemelisiniz.

                <\/li><\/ul>\n\n\n\n

                KPI T\u00fcrleri<\/h2>\n\n\n\n
                \"KPI\u2019lar;
                KPI\u2019lar; projelerinizin nas\u0131l ilerledi\u011fini kontrol etmenizi ve s\u00fcre\u00e7lerinizin verimlili\u011fini izlemenizi sa\u011flar.<\/figcaption><\/figure><\/div>\n\n\n\n

                Hangi t\u00fcr KPI’lar\u0131 se\u00e7ece\u011finize yard\u0131mc\u0131 olmak i\u00e7in, i\u015fletmeler taraf\u0131ndan en yayg\u0131n kullan\u0131lanlar\u0131 s\u0131ralayal\u0131m:<\/p>\n\n\n\n

                • Girdiler<\/strong>, \u00e7\u0131kt\u0131 \u00fcreten s\u00fcre\u00e7lerde t\u00fcketilen kaynaklar\u0131n niteliklerini (miktar, t\u00fcr, kalite) \u00f6l\u00e7er.

                  <\/li>
                • S\u00fcre\u00e7 veya faaliyet \u00f6nlemleri<\/strong>, teslimat h\u0131z\u0131 gibi belirli bir \u00e7\u0131kt\u0131y\u0131 \u00fcretmek i\u00e7in kullan\u0131lan s\u00fcre\u00e7lerin verimlili\u011fini, kalitesini veya tutarl\u0131l\u0131\u011f\u0131 ile ilgili g\u00f6stergelere odaklan\u0131r.

                  <\/li>
                • \u00c7\u0131kt\u0131lar<\/strong>, ne kadar i\u015f yap\u0131ld\u0131\u011f\u0131n\u0131 ve neyin \u00fcretildi\u011fini tan\u0131mlayan sonu\u00e7 \u00f6l\u00e7\u00fcmleridir. Belirli s\u00fcre\u00e7 faaliyetlerinin sonucunu yans\u0131tan g\u00f6stergeler de diyebiliriz. \u00d6rne\u011fin, bir kampanyaya g\u00f6re m\u00fc\u015fteri edinme oran\u0131. <\/strong>

                  <\/li>
                • Sonu\u00e7lar<\/strong>, ba\u015far\u0131lara veya etkilere odaklan\u0131r. \u00d6rne\u011fin, pazarlama veya ileti\u015fim \u00e7\u0131kt\u0131lar\u0131n\u0131n do\u011frudan sonucu; marka bilinirli\u011fi<\/strong> ve sat\u0131\u015f<\/strong>t\u0131r.

                  <\/li>
                • Proje \u00f6nlemleri<\/strong>, \u00f6nemli projeler veya giri\u015fimlerle ilgili \u00e7\u0131kt\u0131lar\u0131n durumu ve ilerlemesiyle ilgili sorular\u0131 yan\u0131tlar.
                  <\/li><\/ul>\n\n\n\n
                  \"Sonu\u00e7
                  Sonu\u00e7 odakl\u0131 KPI’lara; sat\u0131\u015f, m\u00fc\u015fteri memnuniyeti ve marka bilinirli\u011fi \u00f6rnek verilebilir.<\/figcaption><\/figure><\/div>\n\n\n\n

                  \u00d6rnek: Yiyecek i\u00e7ecek hizmeti i\u00e7in kahve sunan bir i\u015fletmede baz\u0131 girdiler<\/strong>; kahve (tedarik\u00e7iler, kalite, depolama vb.), su, i\u015fe yat\u0131r\u0131m yap\u0131lan zaman ve \u00e7al\u0131\u015fanlar\u0131n maliyetidir.

                  Faaliyet \u00f6nlemleri<\/strong>, kahve yapma prosed\u00fcr\u00fc veya ekipman verimlili\u011fi ile ilgili olabilir.

                  \u00c7\u0131kt\u0131lar<\/strong> kahvenin kendisine odaklan\u0131r (tat, s\u0131cakl\u0131k, sunum, aksesuarlar gibi).

                  \u0130stenen sonu\u00e7lar<\/strong> b\u00fcy\u00fck olas\u0131l\u0131kla m\u00fc\u015fteri memnuniyeti ve sat\u0131\u015flara odaklan\u0131r.

                  Proje \u00f6nlemleri<\/strong>, yeni bir pazarlama kampanyas\u0131 gibi \u00f6nemli projelerden veya giri\u015fimlerden elde edilecek \u00e7\u0131kt\u0131lara odaklan\u0131r. <\/p>\n\n\n\n

                  KPI \u00d6rnekleri<\/h2>\n\n\n\n

                  KPI’lar\u0131n\u0131z\u0131 belirlerken nereden ba\u015flayaca\u011f\u0131n\u0131za dair fikir sahibi olman\u0131z\u0131 sa\u011flayacak \u00f6rnekleri inceleyebilirsiniz:<\/p>\n\n\n\n

                  • \u00c7al\u0131\u015fanlar i\u00e7in KPI<\/strong> \u00d6rnekleri<\/strong><\/li><\/ul>\n\n\n\n

                    \u00c7al\u0131\u015fan Memnuniyeti Endeksi<\/strong>: \u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n \u015firket s\u00fcre\u00e7leri ve politikalar\u0131 hakk\u0131nda ne kadar mutlu oldu\u011funu \u00f6l\u00e7menizi sa\u011flar.
                    <\/p>\n\n\n\n

                    \u00c7al\u0131\u015fan Verimlili\u011fi Oran\u0131:<\/strong> \u00c7al\u0131\u015fanlar i\u00e7in en s\u0131k kullan\u0131lan KPI’lardan biridir. \u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n i\u015f g\u00fcc\u00fc verimlili\u011fini belirler.
                    <\/p>\n\n\n\n

                    Y\u0131pranma Oran\u0131:<\/strong> Belirli bir d\u00f6nemde \u015firketten ayr\u0131lanlar\u0131n, \u00e7al\u0131\u015fan say\u0131s\u0131na oran\u0131.
                    <\/p>\n\n\n\n

                    • M\u00fc\u015fteri Deste\u011fi i\u00e7in KPI \u00d6rnekleri<\/strong><\/li><\/ul>\n\n\n\n

                      \u00c7\u00f6z\u00fcm H\u0131z\u0131:<\/strong> Ekibinize atanan ticket say\u0131s\u0131n\u0131 ve ka\u00e7 ticket\u0131n \u00e7\u00f6z\u00fcmlendi\u011fini \u00f6l\u00e7er. \u00dcretkenli\u011fi ve verimlili\u011fi izlemenize yard\u0131mc\u0131 olan bir KPI’d\u0131r.
                      <\/p>\n\n\n\n

                      Ortalama \u0130lk Tepki S\u00fcresi:<\/strong> Bir m\u00fc\u015fteri temsilcisinin m\u00fc\u015fteri iste\u011fine yan\u0131t vermesi i\u00e7in ge\u00e7en s\u00fcreye odaklanan bir KPI’d\u0131r.
                      <\/p>\n\n\n\n

                      Biriken Ticket Say\u0131s\u0131:<\/strong> Bu g\u00f6sterge, belirli bir s\u00fcre i\u00e7inde \u00e7\u00f6z\u00fcmlenmemi\u015f m\u00fc\u015fteri taleplerinin say\u0131s\u0131n\u0131n takibini sa\u011flar.<\/p>\n\n\n\n

                      KPI Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<\/h2>\n\n\n\n
                      \"KPI'lar\u0131n\u0131z\u0131
                      KPI’lar\u0131n\u0131z\u0131 \u00f6l\u00e7mek i\u00e7in toplam, oran, y\u00fczde gibi \u00f6l\u00e7\u00fcm y\u00f6ntemleri kullanmal\u0131s\u0131n\u0131z. B\u00f6ylece \u00e7al\u0131\u015fanlar\u0131n\u0131zdan ka\u00e7\u0131n\u0131n i\u015finden memnun oldu\u011fu ya da tedarik zaman\u0131 gibi verileri anlaman\u0131z kolayla\u015f\u0131r.<\/figcaption><\/figure><\/div>\n\n\n\n

                      KPI’lerin farkl\u0131 t\u00fcrlerini ve \u00f6rneklerini bilmek, veri odakl\u0131 s\u00fcre\u00e7leri te\u015fvik etmenin sadece ilk ad\u0131m\u0131d\u0131r. Operasyonlar\u0131n\u0131z\u0131n hangi y\u00f6nlerini izlemek istedi\u011finizi belirtmeniz ve bunlar\u0131n \u00f6l\u00e7\u00fclmesi i\u00e7in a\u015fa\u011f\u0131daki gibi bir y\u00f6ntem se\u00e7melisiniz. <\/p>\n\n\n\n

                      1. Say\u0131mlar<\/strong>; KPI’lar\u0131 izlemenin en temel y\u00f6ntemidir. Tam say\u0131larla \u00f6l\u00e7\u00fclebilen fakt\u00f6rlerin basit bir \u015fekilde izlenmesini sa\u011flar. Dolay\u0131s\u0131yla, bir olay\u0131n s\u0131kl\u0131\u011f\u0131n\u0131 veya bir olaya ili\u015fkin e\u011filimleri \u00f6l\u00e7mek istiyorsan\u0131z en iyi se\u00e7enek olmayabilir. \u00d6rne\u011fin, i\u015f yerinizdeki veri ihlali olaylar\u0131n\u0131 saymak i\u00e7in bunu kullanabilirsiniz.

                        <\/li>
                      2. Toplamlar;<\/strong> say\u0131mlardan farkl\u0131 olarak, bunlar s\u00fcrekli de\u011fi\u015fkenlerdir. Ondal\u0131kl\u0131 veriler de dahil olmak \u00fczere her t\u00fcrl\u00fc toplam\u0131 \u00f6l\u00e7ebilirsiniz. \u015eirketinizin toplam y\u0131ll\u0131k geliri bu y\u00f6nteme verilebilecek en iyi \u00f6rnektir.

                        <\/li>
                      3. Oranlar;<\/strong> iki veri k\u00fcmesini kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in kullan\u0131l\u0131r. Bu nedenle \u015firketlerin sonu\u00e7lardaki farkl\u0131l\u0131klar\u0131 tespit etmesine, yat\u0131r\u0131m getirilerini kontrol etmesine veya di\u011fer veri \u00e7iftlerini yan yana \u00f6l\u00e7mesine olanak tan\u0131r. \u00d6rne\u011fin, oranlar ma\u011faza i\u00e7i sat\u0131n al\u0131mlar\u0131 online sat\u0131n al\u0131mlarla kar\u015f\u0131la\u015ft\u0131rman\u0131za yard\u0131mc\u0131 olabilir.

                        <\/li>
                      4. Ortalamalar<\/strong>; belirli bir veri k\u00fcmesinde merkezi bir de\u011feri belirlemenizi sa\u011flar. Verilerinizde daha b\u00fcy\u00fck resmi g\u00f6rmenize yararlar. Olu\u015fum s\u0131kl\u0131\u011f\u0131n\u0131 kontrol etmek, k\u00e2r hedefleri belirlemek veya gelir tahminleri olu\u015fturmak istiyorsan\u0131z kullanabilirsiniz. \u00d6rne\u011fin, tedarik zaman\u0131n\u0131<\/em> tedarik zinciri s\u00fcre\u00e7leriniz i\u00e7in bir KPI olarak kullan\u0131yorsan\u0131z, bir \u00fcr\u00fcn\u00fc \u00fcretmek i\u00e7in harcad\u0131\u011f\u0131n\u0131z ortalama zaman\u0131 belirleyebilirsiniz.

                        <\/li>
                      5. Y\u00fczdeler<\/strong>; de\u011fi\u015fen fakt\u00f6rlere ba\u011fl\u0131 olarak belirli bir veri k\u00fcmesini b\u00f6lmenizi sa\u011flar. M\u00fc\u015fterilerinizin Google aramalar\u0131n\u0131n ka\u00e7\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcmle sonu\u00e7land\u0131\u011f\u0131n\u0131, mevcut \u00e7al\u0131\u015fanlar\u0131n\u0131zdan ka\u00e7\u0131n\u0131n i\u015finden memnun oldu\u011fu gibi verileri anlaman\u0131z\u0131 sa\u011flar.<\/li><\/ol>\n\n\n\n

                        \u00d6ZET<\/h2>\n\n\n\n

                        KPI’lar; \u015firketlerin uzun vadeli hedeflerine ula\u015fmak i\u00e7in do\u011fru yolda olup olmad\u0131klar\u0131n\u0131 bilmelerine yard\u0131mc\u0131 olan bir pusula g\u00f6revi g\u00f6r\u00fcr.

                        KPI’lar hedefleri \u00f6l\u00e7\u00fclebilir par\u00e7alara ay\u0131rarak kurulu\u015flar\u0131n hedeflerine ula\u015fmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

                        G\u00fcn\u00fcm\u00fcz\u00fcn zorlu ve rekabet\u00e7i i\u015f d\u00fcnyas\u0131nda, \u00fcst d\u00fczey y\u00f6neticilerin daha bilin\u00e7li kararlar verebilmeleri, performans geli\u015ftirebilmeleri ve rekabetlerde avantaj elde edebilmeleri i\u00e7in ba\u015fvurduklar\u0131 yollar her zamankinden daha \u00f6nemlidir. KPI’lar bunlar\u0131 ba\u015farmak i\u00e7in g\u00fc\u00e7l\u00fc ara\u00e7lard\u0131r. Bu nedenle KPI Nedir? sorusuna verilen yan\u0131tlar\u0131n do\u011fru anla\u015f\u0131lmas\u0131 KPI’lar\u0131n etkili kullan\u0131lmas\u0131nda belirleyici olacakt\u0131r. <\/p>\n","protected":false},"excerpt":{"rendered":"Y\u00f6neticilerin % 70\u2019inin karar verme s\u00fcrecinde KPI\u2019lar\u0131n etkili oldu\u011funu biliyor musunuz?\n","protected":false},"author":1,"featured_media":13783,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"19522,3789,30696,9371,22687,28612","_relevanssi_noindex_reason":"","footnotes":""},"categories":[204,647],"tags":[],"class_list":{"0":"post-13389","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dijital-pazarlama","8":"category-kurumsal-hosting"},"yoast_head":"\nKPI Nedir? 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