{"id":17337,"date":"2020-05-12T11:48:05","date_gmt":"2020-05-12T08:48:05","guid":{"rendered":"https:\/\/www.turhost.com/blog\/?p=17337"},"modified":"2023-07-18T16:19:41","modified_gmt":"2023-07-18T13:19:41","slug":"crm-nedir","status":"publish","type":"post","link":"https:\/\/www.turhost.com/blog\/crm-nedir\/","title":{"rendered":"CRM Nedir?"},"content":{"rendered":"\n

Ba\u015far\u0131yla uyguland\u0131\u011f\u0131nda daha iyi m\u00fc\u015fteri ili\u015fkileri kurma ve \u015firket gelirini art\u0131rma potansiyeline sahip olan CRM’den en iyi \u015fekilde yararlanmak isteyenler i\u00e7in CRM Nedir? ve Neden \u00d6nemlidir? gibi sorular\u0131n yan\u0131tlar\u0131n\u0131 ara\u015ft\u0131rd\u0131k.<\/p>\n\n\n\n

\u0130\u015fletmenizi m\u00fc\u015fteri odakl\u0131 bir \u015firket haline getirmek istiyorsan\u0131z, yaz\u0131l\u0131mdan daha fazlas\u0131 olan CRM’nin tan\u0131m\u0131yla ba\u015flayal\u0131m:<\/p>\n\n\n\n

M\u00fc\u015fteri ili\u015fkileri y\u00f6netimi anlam\u0131na gelen CRM<\/strong> (Customer Relationship Management); gelirleri, k\u00e2rlar\u0131 ve m\u00fc\u015fteri sadakatini art\u0131rmak, maliyetleri azaltmak i\u00e7in tasarlanm\u0131\u015f bir \u015firket stratejisidir.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

CRM’nin felsefesi m\u00fc\u015fteriye sunulan hizmette her a\u015famaya m\u00fc\u015fterinin g\u00f6z\u00fcyle bakabilmektir.<\/p>\n\n\n\n

CRM asl\u0131nda; hem strateji<\/strong> (m\u00fc\u015fteri ili\u015fkilerinin nas\u0131l y\u00f6netilece\u011fine dair i\u015fletmenin felsefesi) ve s\u00fcre\u00e7<\/strong> (i\u015fletmenin m\u00fc\u015fteri ili\u015fkilerini beslemek ve y\u00f6netmek i\u00e7in y\u00fcr\u00fctt\u00fc\u011f\u00fc sistem) hem de m\u00fc\u015fteri ile girilen etkile\u015fimleri kaydetmek ve raporlamaya yarayan yaz\u0131l\u0131m<\/strong> i\u00e7in kullan\u0131lan bir terimdir.<\/p>\n\n\n\n

Bir CRM stratejisi \u00f6ncelikle sat\u0131\u015f, pazarlama ve m\u00fc\u015fteri hizmetleri gibi m\u00fc\u015fteriye d\u00f6n\u00fck s\u00fcre\u00e7lere odaklanmal\u0131d\u0131r. M\u00fc\u015fteri odakl\u0131 \u015firketler, di\u011fer \u015firketlere g\u00f6re daha fazla k\u00e2r elde eder, m\u00fc\u015fterilerin \u00e7o\u011fu daha iyi bir m\u00fc\u015fteri deneyimi i\u00e7in daha fazla \u00f6deme yapmaya raz\u0131d\u0131r ve olumsuz deneyimlerden sonra m\u00fc\u015fteriler markan\u0131z\u0131 terk eder: \u0130\u015f d\u00fcnyas\u0131nda \u00e7ok iyi bilinen ve \u00e7ok say\u0131da istatistikle vurgulanm\u0131\u015f olan t\u00fcm bu bilgiler; \u015firketlerin CRM’i kapsaml\u0131 olarak ele almas\u0131n\u0131n ne kadar gerekli oldu\u011funun kan\u0131t\u0131d\u0131r.<\/p>\n\n\n\n

CRM Neden \u00d6nemli?<\/h2>\n\n\n\n
    \n
  • CRM’nin \u00f6nemi, yeni m\u00fc\u015fteriler kazanman\u0131za ve mevcut m\u00fc\u015fterileri koruman\u0131za yard\u0131mc\u0131 olmas\u0131ndan kaynaklan\u0131r. <\/li>\n\n\n\n
  • CRM, ba\u015far\u0131l\u0131 bir \u015fekilde uyguland\u0131\u011f\u0131nda her bir m\u00fc\u015fteriyle yap\u0131lan i\u015fe dair b\u00fcy\u00fcme f\u0131rsat\u0131 sunar.<\/li>\n\n\n\n
  • CRM, \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fcn m\u00fc\u015fterilere sunulma \u015feklini geli\u015ftirmek i\u00e7in \u015firketlerin m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 ve isteklerini daha iyi anlamalar\u0131n\u0131 sa\u011flar. <\/li>\n<\/ul>\n\n\n\n

    CRM Program\u0131 Nedir? <\/h2>\n\n\n\n

    CRM program\u0131, m\u00fc\u015fterilere ger\u00e7ek zamanl\u0131 ve b\u00fct\u00fcnsel bir izlenim sunmak i\u00e7in \u015firket genelinde farkl\u0131 departmanlardan gelen t\u00fcm bilgileri bir araya getiren yaz\u0131l\u0131mlard\u0131r. <\/p>\n\n\n\n

    Asl\u0131nda \u015firketler a\u00e7\u0131s\u0131ndan, t\u00fcm CRM s\u00fcreci bir ipucu ile ba\u015flar; bir \u015fey satabilece\u011finizi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz ki\u015finin ad\u0131 ve ileti\u015fim bilgileri ile. Genellikle bir web formu doldurarak ya da \u00fcyelik kayd\u0131 ile bu bilgileri payla\u015fm\u0131\u015f olan potansiyel m\u00fc\u015fteri ile kurulan her etkile\u015fim CRM yaz\u0131l\u0131m\u0131na kaydedilir. <\/p>\n\n\n\n

    CRM sistemi de denen CRM program\u0131; e-posta, telefon g\u00f6r\u00fc\u015fmesi, canl\u0131 destek ve sosyal medya gibi birden \u00e7ok kaynak ve temas noktas\u0131yla sa\u011flanan etkile\u015fimlerden elde edilen verileri saklar. <\/p>\n\n\n\n

    Sat\u0131n alma ge\u00e7mi\u015fi, \u00f6zel istekler ve ihtiya\u00e7lar, sat\u0131n alma tercihleri \u200b\u200bve finansal demografi gibi m\u00fc\u015fterilere dair t\u00fcm verileri depolayan CRM, b\u00f6ylece m\u00fc\u015fteri hakk\u0131nda b\u00fct\u00fcnsel bir izlenim olu\u015fturur ve daha ilgi \u00e7ekici, daha tutarl\u0131 etkile\u015fimleri te\u015fvik eden bir veritaban\u0131 olarak \u00fcst\u00fcne d\u00fc\u015feni yapm\u0131\u015f olur.<\/p>\n\n\n\n

    CRM Programlar\u0131 Ne \u0130\u015fe Yarar?<\/h2>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
      \n
    • CRM programlar\u0131, i\u015fletmelerin m\u00fc\u015fterilerinin ihtiya\u00e7, istek ve davran\u0131\u015flar\u0131 gibi her t\u00fcrl\u00fc ayr\u0131nt\u0131y\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak onlarla uzun vadeli ve memnuniyet i\u00e7eren ili\u015fkiler kurmas\u0131n\u0131 sa\u011flar. Bu da sat\u0131\u015flara etki edebilir ve \u00fcr\u00fcnlerinizin\/hizmetlerinizin tavsiye edilme oran\u0131n\u0131 art\u0131r\u0131r.<\/li>\n<\/ul>\n\n\n\n
        \n
      • CRM programlar\u0131; sat\u0131\u015f, pazarlama ve m\u00fc\u015fteri deste\u011fi gibi departmanlarda m\u00fc\u015fteriyle birebir \u00e7al\u0131\u015fanlar\u0131n ileti\u015fim kalitesinin iyile\u015ftirilmesinden, sat\u0131\u015f y\u00f6netiminin koordine edilmesine kadar her konuda h\u0131zl\u0131 ve bilin\u00e7li kararlar<\/strong> al\u0131nmas\u0131n\u0131 sa\u011flar.<\/li>\n<\/ul>\n\n\n\n
          \n
        • M\u00fc\u015fterileri demografi, kat\u0131l\u0131m ve ilgi d\u00fczeyi gibi sat\u0131n alma g\u00f6stergelerine g\u00f6re kolayl\u0131kla segmentlere ay\u0131rman\u0131za olanak tan\u0131r.

          <\/li>\n\n\n\n
        • B\u00fcy\u00fck miktarda veriyi analiz edebilir ve bu verilerden “eyleme ge\u00e7irilebilir \u00f6ng\u00f6r\u00fcler” olu\u015fturabilir. <\/li>\n<\/ul>\n\n\n\n
            \n
          • CRM program\u0131 ile kaydedilen m\u00fc\u015fteri tercihleri \u200b\u200bve m\u00fc\u015fteri etkinli\u011fi sayesinde m\u00fc\u015fteriler hangi departmandan kiminle g\u00f6r\u00fc\u015f\u00fcrse g\u00f6r\u00fc\u015fs\u00fcn tamamen ki\u015fiselle\u015ftirilmi\u015f ve tutarl\u0131 bir deneyime tabi olurlar.<\/li>\n<\/ul>\n\n\n\n
              \n
            • CRM programlar\u0131, pazarlama ve sat\u0131\u015f gibi departmanlar\u0131n i\u015f ak\u0131\u015flar\u0131n\u0131 d\u00fczene koymas\u0131na yard\u0131mc\u0131 olarak verimlili\u011fi art\u0131r\u0131r. <\/li>\n<\/ul>\n\n\n\n
                \n
              • Takip etkinliklerini planlamak, e-posta kampanyalar\u0131 g\u00f6ndermek veya yeni bir sat\u0131\u015f temsilcisine m\u00fc\u015fteri atamak gibi i\u015f s\u00fcre\u00e7lerini otomatikle\u015ftirir. <\/li>\n<\/ul>\n\n\n\n

                CRM Taktikleri<\/h2>\n\n\n\n
                \"\"<\/figure>\n\n\n\n

                M\u00fc\u015fterilerinizle g\u00fc\u00e7l\u00fc bir ili\u015fki kurman\u0131z, k\u00e2rl\u0131 sat\u0131\u015f d\u00f6ng\u00fcs\u00fc i\u00e7in son derece \u00f6nemlidir. Ancak sa\u011flam bir CRM stratejiniz yoksa; yeni m\u00fc\u015fteriler edinememe ve eskilerini elde tutamama gibi risklerle kar\u015f\u0131 kar\u015f\u0131ya kalabilirsiniz. \u0130\u015finize yarayabilecek CRM taktiklerine gelirsek:<\/p>\n\n\n\n

                  \n
                • CRM stratejinizi y\u00fcr\u00fct\u00fcrken ilk \u00f6nce hedefleri, bu hedeflere nas\u0131l ve ne zaman ula\u015faca\u011f\u0131n\u0131z\u0131 planlamal\u0131s\u0131n\u0131z. Planlar\u0131n\u0131z\u0131n, olas\u0131 aksakl\u0131klar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak, esnekli\u011fe sahip olmas\u0131 \u00f6nemli.<\/li>\n<\/ul>\n\n\n\n
                    \n
                  • Muhtemelen t\u00fcm m\u00fc\u015fterilerinize e\u015fit davranmak isteyeceksiniz ancak \u015firketinize sa\u011flad\u0131klar\u0131 k\u00e2ra g\u00f6re m\u00fc\u015fterilerinize \u00f6ncelik<\/strong> vermeniz gerekir. De\u011ferli bir m\u00fc\u015fterinin ne oldu\u011funa ili\u015fkin kendi \u00f6l\u00e7\u00fctleriniz elbette ki olacakt\u0131r ama unutmamal\u0131s\u0131n\u0131z ki geri d\u00f6nen m\u00fc\u015fteriler yeni bir m\u00fc\u015fterinin iki kat\u0131n\u0131 harcad\u0131\u011f\u0131ndan genellikle pazarlama d\u00fcnyas\u0131nda daha de\u011ferli say\u0131l\u0131r.<\/li>\n<\/ul>\n\n\n\n
                      \n
                    • Etkili i\u00e7erik plan\u0131<\/strong>, sa\u011flam bir CRM stratejisi olu\u015ftururken \u00f6nemli bir role sahiptir. \u0130\u00e7eriklerinizin hedef kitlenizle ili\u015fkilendirilebilir mesajlar ta\u015f\u0131d\u0131\u011f\u0131ndan emin olmal\u0131s\u0131n\u0131z. Kitlenizi e\u011fitmek ve m\u00fc\u015fterilerinizin d\u00f6n\u00fc\u015f\u00fcm \u015fans\u0131n\u0131 art\u0131rmak i\u00e7in firman\u0131z\u0131n web sitesini bir blog ile desteklemelisiniz.<\/li>\n<\/ul>\n\n\n\n
                        \n
                      • M\u00fc\u015fterilerinize mesajlar\u0131n\u0131z\u0131 iletmek i\u00e7in e-posta, sosyal medya gibi kanallardan hangisinin en uygun kanal<\/strong> oldu\u011funa da karar vermeli hatta baz\u0131 denemeler yapmal\u0131s\u0131n\u0131z. <\/li>\n<\/ul>\n\n\n\n
                          \n
                        • M\u00fc\u015fterilerle olan ili\u015fkilerinizin her a\u015famas\u0131nda yakalad\u0131\u011f\u0131n\u0131z verileri, i\u015finizi daha iyi yapmak ad\u0131na de\u011ferlendirmelisiniz. Sosyal medyay\u0131; m\u00fc\u015fterilerinizle etkile\u015fime ge\u00e7erek onlar\u0131n ihtiya\u00e7lar\u0131n\u0131 do\u011fru bir \u015fekilde anlamak<\/strong> i\u00e7in kullanman\u0131z; hafife al\u0131nan ancak etkili bir CRM takti\u011fidir.<\/li>\n<\/ul>\n\n\n\n
                            \n
                          • CRM taktiklerinden en iyi sonu\u00e7lar\u0131 almak i\u00e7in m\u00fc\u015fteri edinme maliyetlerini azaltmaya, m\u00fc\u015fterinizin ya\u015fam kalitesini art\u0131rmaya odaklanmal\u0131 ve finans, destek, pazarlama, sat\u0131\u015f gibi t\u00fcm departmanlar\u0131n\u0131z\u0131n uyumlu oldu\u011fundan emin olmal\u0131s\u0131n\u0131z. <\/li>\n<\/ul>\n\n\n\n
                              \n
                            • Giri\u015fimleriniz, kendine \u00f6zg\u00fc engellerle kar\u015f\u0131la\u015ft\u0131\u011f\u0131nda CRM stratejinizi yeniden de\u011ferlendirirken h\u0131zl\u0131 olmal\u0131 ve neyin i\u015fe yaramad\u0131\u011f\u0131n\u0131 bulup, onarmal\u0131s\u0131n\u0131z.

                              <\/li>\n\n\n\n
                            • Mevcut ekosisteminizle uyumlu, gereksinimlerinize cevap verebilecek, kullan\u0131m\u0131 ve entegrasyon kolay CRM program\u0131n\u0131 \/ yaz\u0131l\u0131m\u0131n\u0131 se\u00e7mek i\u00e7in kapsaml\u0131 bir ara\u015ft\u0131rma yapman\u0131zda da yarar var.<\/li>\n<\/ul>\n\n\n\n

                              \u00d6zet<\/h2>\n\n\n\n

                              M\u00fc\u015fterilerle kurulan ili\u015fkilerin sa\u011fl\u0131kl\u0131 y\u00fcr\u00fct\u00fclmesine odaklanan CRM’nin; s\u0131k kullan\u0131lan online marketing terimleri aras\u0131nda yer almas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil. \u0130\u015finize d\u00f6rt elle sar\u0131l\u0131p g\u00fc\u00e7l\u00fc CRM stratejileri uygulaman\u0131z, rakiplerinizle aran\u0131zdaki mesafenin h\u0131zla a\u00e7\u0131lmas\u0131na ve markan\u0131z\u0131n g\u00fc\u00e7lenmesine neden olacakt\u0131r. CRM Nedir? Neden \u00d6nemlidir? sorular\u0131n\u0131n yan\u0131tlar\u0131na dair a\u00e7\u0131klamalar\u0131m\u0131z\u0131n, i\u015f d\u00fcnyas\u0131nda sa\u011flam ad\u0131mlar atman\u0131za katk\u0131da bulunmas\u0131n\u0131 dileriz…<\/p>\n","protected":false},"excerpt":{"rendered":"CRM stratejileri yeni m\u00fc\u015fteriler kazanman\u0131za ve mevcut m\u00fc\u015fterileri koruman\u0131za yard\u0131mc\u0131 olabilir mi?\n","protected":false},"author":1,"featured_media":17497,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"4269,2251,51860,63623,12706,24443","_relevanssi_noindex_reason":"","footnotes":""},"categories":[665,138,647],"tags":[],"class_list":{"0":"post-17337","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bulut-sunucu","8":"category-ipuclari","9":"category-kurumsal-hosting"},"yoast_head":"\nCRM Nedir? Ne i\u015fe Yarar (2020) - Turhost Blog<\/title>\n<meta name=\"description\" content=\"CRM'in tan\u0131m\u0131na, \u00f6nemine yer verdi\u011fimiz a\u00e7\u0131klamalar\u0131m\u0131z, CRM taktiklerini ve CRM program\u0131 ne i\u015fe yarar? sorusunun yan\u0131tlar\u0131n\u0131 i\u00e7eriyor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.turhost.com/blog\/crm-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM Nedir? Ne i\u015fe Yarar (2020) - Turhost Blog\" \/>\n<meta property=\"og:description\" content=\"CRM'in tan\u0131m\u0131na, \u00f6nemine yer verdi\u011fimiz a\u00e7\u0131klamalar\u0131m\u0131z, CRM taktiklerini ve CRM program\u0131 ne i\u015fe yarar? sorusunun yan\u0131tlar\u0131n\u0131 i\u00e7eriyor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.turhost.com/blog\/crm-nedir\/\" \/>\n<meta property=\"og:site_name\" content=\"Turhost Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-12T08:48:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-18T13:19:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/05\/kapak-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Turhost\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Turhost\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.turhost.com/blog\/crm-nedir\/\",\"url\":\"https:\/\/www.turhost.com/blog\/crm-nedir\/\",\"name\":\"CRM Nedir? Ne i\u015fe Yarar (2020) - Turhost Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.turhost.com/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.turhost.com/blog\/crm-nedir\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.turhost.com/blog\/crm-nedir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/05\/kapak-3.jpg\",\"datePublished\":\"2020-05-12T08:48:05+00:00\",\"dateModified\":\"2023-07-18T13:19:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.turhost.com/blog\/#\/schema\/person\/dd8970d865df6ed4f742fe30c308ad1c\"},\"description\":\"CRM'in tan\u0131m\u0131na, \u00f6nemine yer verdi\u011fimiz a\u00e7\u0131klamalar\u0131m\u0131z, CRM taktiklerini ve CRM program\u0131 ne i\u015fe yarar? sorusunun yan\u0131tlar\u0131n\u0131 i\u00e7eriyor.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.turhost.com/blog\/crm-nedir\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.turhost.com/blog\/crm-nedir\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.turhost.com/blog\/crm-nedir\/#primaryimage\",\"url\":\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/05\/kapak-3.jpg\",\"contentUrl\":\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/05\/kapak-3.jpg\",\"width\":1000,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.turhost.com/blog\/crm-nedir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.turhost.com/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0130pu\u00e7lar\u0131\",\"item\":\"https:\/\/www.turhost.com/blog\/ipuclari\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"CRM Nedir?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.turhost.com/blog\/#website\",\"url\":\"https:\/\/www.turhost.com/blog\/\",\"name\":\"Turhost Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.turhost.com/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.turhost.com/blog\/#\/schema\/person\/dd8970d865df6ed4f742fe30c308ad1c\",\"name\":\"Turhost\",\"sameAs\":[\"http:\/\/www.turhost.com\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CRM Nedir? Ne i\u015fe Yarar (2020) - Turhost Blog","description":"CRM'in tan\u0131m\u0131na, \u00f6nemine yer verdi\u011fimiz a\u00e7\u0131klamalar\u0131m\u0131z, CRM taktiklerini ve CRM program\u0131 ne i\u015fe yarar? sorusunun yan\u0131tlar\u0131n\u0131 i\u00e7eriyor.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.turhost.com/blog\/crm-nedir\/","og_locale":"tr_TR","og_type":"article","og_title":"CRM Nedir? Ne i\u015fe Yarar (2020) - Turhost Blog","og_description":"CRM'in tan\u0131m\u0131na, \u00f6nemine yer verdi\u011fimiz a\u00e7\u0131klamalar\u0131m\u0131z, CRM taktiklerini ve CRM program\u0131 ne i\u015fe yarar? sorusunun yan\u0131tlar\u0131n\u0131 i\u00e7eriyor.","og_url":"https:\/\/www.turhost.com/blog\/crm-nedir\/","og_site_name":"Turhost Blog","article_published_time":"2020-05-12T08:48:05+00:00","article_modified_time":"2023-07-18T13:19:41+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/05\/kapak-3.jpg","type":"image\/jpeg"}],"author":"Turhost","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Turhost","Tahmini okuma s\u00fcresi":"6 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.turhost.com/blog\/crm-nedir\/","url":"https:\/\/www.turhost.com/blog\/crm-nedir\/","name":"CRM Nedir? Ne i\u015fe Yarar (2020) - Turhost Blog","isPartOf":{"@id":"https:\/\/www.turhost.com/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.turhost.com/blog\/crm-nedir\/#primaryimage"},"image":{"@id":"https:\/\/www.turhost.com/blog\/crm-nedir\/#primaryimage"},"thumbnailUrl":"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/05\/kapak-3.jpg","datePublished":"2020-05-12T08:48:05+00:00","dateModified":"2023-07-18T13:19:41+00:00","author":{"@id":"https:\/\/www.turhost.com/blog\/#\/schema\/person\/dd8970d865df6ed4f742fe30c308ad1c"},"description":"CRM'in tan\u0131m\u0131na, \u00f6nemine yer verdi\u011fimiz a\u00e7\u0131klamalar\u0131m\u0131z, CRM taktiklerini ve CRM program\u0131 ne i\u015fe yarar? sorusunun yan\u0131tlar\u0131n\u0131 i\u00e7eriyor.","breadcrumb":{"@id":"https:\/\/www.turhost.com/blog\/crm-nedir\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.turhost.com/blog\/crm-nedir\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.turhost.com/blog\/crm-nedir\/#primaryimage","url":"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/05\/kapak-3.jpg","contentUrl":"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/05\/kapak-3.jpg","width":1000,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/www.turhost.com/blog\/crm-nedir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.turhost.com/blog\/"},{"@type":"ListItem","position":2,"name":"\u0130pu\u00e7lar\u0131","item":"https:\/\/www.turhost.com/blog\/ipuclari\/"},{"@type":"ListItem","position":3,"name":"CRM Nedir?"}]},{"@type":"WebSite","@id":"https:\/\/www.turhost.com/blog\/#website","url":"https:\/\/www.turhost.com/blog\/","name":"Turhost Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.turhost.com/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Person","@id":"https:\/\/www.turhost.com/blog\/#\/schema\/person\/dd8970d865df6ed4f742fe30c308ad1c","name":"Turhost","sameAs":["http:\/\/www.turhost.com\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.turhost.com/blog\/wp-json\/wp\/v2\/posts\/17337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turhost.com/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turhost.com/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turhost.com/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turhost.com/blog\/wp-json\/wp\/v2\/comments?post=17337"}],"version-history":[{"count":117,"href":"https:\/\/www.turhost.com/blog\/wp-json\/wp\/v2\/posts\/17337\/revisions"}],"predecessor-version":[{"id":64240,"href":"https:\/\/www.turhost.com/blog\/wp-json\/wp\/v2\/posts\/17337\/revisions\/64240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turhost.com/blog\/wp-json\/wp\/v2\/media\/17497"}],"wp:attachment":[{"href":"https:\/\/www.turhost.com/blog\/wp-json\/wp\/v2\/media?parent=17337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turhost.com/blog\/wp-json\/wp\/v2\/categories?post=17337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turhost.com/blog\/wp-json\/wp\/v2\/tags?post=17337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}