{"id":25407,"date":"2020-10-28T13:56:26","date_gmt":"2020-10-28T10:56:26","guid":{"rendered":"https:\/\/www.turhost.com/blog\/?p=25407"},"modified":"2021-11-26T14:15:39","modified_gmt":"2021-11-26T11:15:39","slug":"arama-motoru-nedir-nasil-calisir","status":"publish","type":"post","link":"https:\/\/www.turhost.com/blog\/arama-motoru-nedir-nasil-calisir\/","title":{"rendered":"Arama Motoru Nedir? Nas\u0131l \u00c7al\u0131\u015f\u0131r?"},"content":{"rendered":"\n

Web sitesinin arama motoru sonu\u00e7 sayfalar\u0131ndaki konumunu iyile\u015ftirmek isteyenlerin cevab\u0131na odaklanmas\u0131 gereken ilk soru “Arama Motoru Nedir?” olmal\u0131d\u0131r. Bug\u00fcn bu sorunun yan\u0131t\u0131n\u0131 arama motorlar\u0131n\u0131n perde arkas\u0131 s\u00fcre\u00e7lerini ve \u00e7al\u0131\u015fma prensiplerini anlatmaya \u00e7al\u0131\u015farak a\u00e7\u0131klayaca\u011f\u0131z. \u00c7\u00fcnk\u00fc belirli i\u00e7eriklerin neden iyi s\u0131ralama ald\u0131\u011f\u0131n\u0131 kavramak ve daha isabetli dijital pazarlama stratejileri belirlemek i\u00e7in, atman\u0131z gereken ilk ad\u0131m buradan ba\u015fl\u0131yor:<\/p>\n\n\n\n

Arama Motoru Nedir?<\/h2>\n\n\n\n

Arama motorlar\u0131, interneti olu\u015fturan milyarlarca web sitesini ke\u015ffetmeye, s\u0131n\u0131fland\u0131rmaya ve s\u0131ralamaya \u00e7al\u0131\u015farak tonlarca bilgiyi filtrelememizi ve arad\u0131\u011f\u0131m\u0131z\u0131 bulmam\u0131z\u0131 sa\u011flayan yaz\u0131l\u0131mlard\u0131r.<\/p>\n\n\n\n

Bir web sitesinin belirli bir sorguyu ne kadar iyi yan\u0131tlad\u0131\u011f\u0131na karar veren bu sistemler, bir sayfan\u0131n kalitesi ve alaka d\u00fczeyini belirlemek i\u00e7in geli\u015fmi\u015f algoritmalar kullan\u0131r. <\/p>\n\n\n\n

Farkl\u0131 arama motorlar\u0131 farkl\u0131 algoritmalara sahip olabilir ya da ayn\u0131 algoritmalar farkl\u0131 arama motorlar\u0131nda farkl\u0131 a\u011f\u0131rl\u0131klara sahip olabilir. Bu nedenle Google’\u0131n ilk sayfas\u0131nda g\u00f6sterilen bir web sitesi Bing’in ilk sayfas\u0131nda yer almayabilir.<\/p>\n\n\n\n

Arama motorlar\u0131 insanlar\u0131n arad\u0131klar\u0131n\u0131 bulmalar\u0131na yard\u0131mc\u0131 olman\u0131n yan\u0131nda sorguyla alakal\u0131 reklam, g\u00f6rsel, harita, video ve yerel i\u015fletme listelerini de s\u0131ralar.<\/p>\n\n\n\n

Arama Motorlar\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Arama motorlar\u0131; arama \u00e7ubu\u011funa yaz\u0131lan ve arama sorgusu ad\u0131 verilen bir kelime veya kelime \u00f6be\u011fi ile en iyi e\u015fle\u015fen siteleri sonu\u00e7 sayfas\u0131nda (SERP) listeler.<\/p>\n\n\n\n

Arama motorunun listeledi\u011fi arama sorgusuyla alakal\u0131 bilgiler, arama motorlar\u0131 taraf\u0131ndan dizine eklenen web sitesi URL’leridir.<\/p>\n\n\n\n

Bir arama motoru dizini, internette bulunan web sayfalar\u0131n\u0131n URL’lerini saklamak i\u00e7in kullan\u0131lan bir veri yap\u0131s\u0131d\u0131r. Arama motoru dizini yaln\u0131zca ke\u015ffedilen URL’leri i\u00e7ermez. Web siteleriyle ilgili \u00f6nemli sinyalleri de i\u00e7erir.<\/p>\n\n\n\n

Yani arama motorlar\u0131 web sitesi URL’lerini arama sonucu halinde s\u0131ralamak i\u00e7in bir dizi algoritma<\/strong> kullan\u0131r. Arama motoru algoritmalar\u0131, arama sonu\u00e7lar\u0131n\u0131n sorgu ile alakal\u0131 ve kaliteli olmas\u0131n\u0131 sa\u011flamak i\u00e7in olu\u015fturulmu\u015f bir dizi y\u00f6nergedir. Kullan\u0131c\u0131lar\u0131n sonu\u00e7lar\u0131 olabildi\u011fince \u00e7abuk almas\u0131n\u0131 ama\u00e7lar. <\/p>\n\n\n\n

Bir arama motoru i\u00e7eri\u011fin sorguyla alaka d\u00fczeyi, kalitesi, site h\u0131z\u0131 ve meta veriler gibi y\u00fczlerce algoritmaya sahip olabilir. \u00d6rne\u011fin Google backlink denen geri ba\u011flant\u0131lara \u00e7ok \u00f6nem verir. Geri ba\u011flant\u0131lar, di\u011fer web sitelerinin web sitenize y\u00f6nlendirdi\u011fi ba\u011flant\u0131lard\u0131r. Pop\u00fcler olan web sitelerinden ne kadar \u00e7ok geri ba\u011flant\u0131 al\u0131rsan\u0131z, \u00fcst s\u0131ralarda yer alma ihtimaliniz o kadar artar. <\/p>\n\n\n\n

Google’a g\u00f6re, bir web sitesini tavsiye eden \u00e7ok say\u0131da kaliteli, pop\u00fcler site varsa, o site ziyaret etmeye de\u011ferdir. <\/p>\n\n\n\n

\u00d6nemli olan, alan\u0131nda otorite olan sitelerden geri ba\u011flant\u0131 alabilmektir.<\/p>\n\n\n\n

Arama motorlar\u0131, arama sonu\u00e7lar\u0131 listesi olu\u015fturmak i\u00e7in yaln\u0131zca arama sorgusunu kullanmaz. Konum, kullan\u0131c\u0131n\u0131n dili, kullan\u0131c\u0131n\u0131n \u00f6nceki arama ge\u00e7mi\u015fi ve sorgunun yap\u0131ld\u0131\u011f\u0131 cihaz gibi verilere de bakar.<\/p>\n\n\n\n

Bununla birlikte, son zamanlarda arama motorlar\u0131; kullan\u0131c\u0131lara do\u011frudan yan\u0131tlar sunarak arad\u0131klar\u0131 bilgileri sa\u011flama ve sonu\u00e7lar sayfas\u0131nda tutma e\u011filimi g\u00f6stermekte.<\/p>\n\n\n\n

Arama motorlar\u0131n\u0131n \u00e7al\u0131\u015fma prensibi tarama, dizine ekleme<\/strong> ve s\u0131ralama<\/strong> olarak adland\u0131r\u0131lan s\u00fcre\u00e7leri i\u00e7erir. Bu s\u00fcre\u00e7 bir arama motorunun web sitelerindeki mevcut bilgileri tam olarak anlayarak kullan\u0131c\u0131lara mant\u0131ksal olarak sunmas\u0131na yarar:<\/p>\n\n\n\n

Tarama (Crawling)<\/h3>\n\n\n\n

Arama motorlar\u0131, web sitelerine, i\u00e7eri\u011fi incelemek, yeni ba\u011flant\u0131lar\u0131, mevcut verilerdeki herhangi bir de\u011fi\u015fikli\u011fi ve bozuk ba\u011flant\u0131lar\u0131 alg\u0131lamak i\u00e7in botlar veya \u00f6r\u00fcmcekler olarak da bilinen taray\u0131c\u0131lar g\u00f6nderir.
<\/p>\n\n\n\n

Dizine Ekleme (Indexing) <\/h3>\n\n\n\n

Bir web sitesi tarand\u0131ktan sonra, arama motorlar\u0131n\u0131n bilgileri nas\u0131l d\u00fczenleyece\u011fine karar vermesi gerekir. \u0130ndeksleme s\u00fcrecinde web sitesi verileri s\u0131ralama sinyallerine g\u00f6re incelenir.<\/p>\n\n\n\n

Bir sayfa dizine eklendi\u011finde, ilgili sorgular sonucunda g\u00f6r\u00fcnt\u00fclenmeye haz\u0131rd\u0131r.<\/p>\n\n\n\n

“Dizin”, arama motoru taray\u0131c\u0131s\u0131 taraf\u0131ndan taranan t\u00fcm bilgilerin veya sayfalar\u0131n derlemesidir. \u0130ndeksleme, bu toplanan bilgileri arama indeksi veri taban\u0131nda saklama i\u015flemidir. Dizine al\u0131nm\u0131\u015f veriler \u00f6nceden depolanan verilerle ve benzer sayfalara k\u0131yasla algoritma \u00f6l\u00e7\u00fcmleriyle kar\u015f\u0131la\u015ft\u0131r\u0131l\u0131r. \u0130ndeksleme, web sitesini s\u0131ralamaya yard\u0131mc\u0131 oldu\u011fu i\u00e7in olduk\u00e7a \u00f6nemlidir.<\/p>\n\n\n\n

Dizin olu\u015fturma i\u015flemi s\u0131ras\u0131nda, arama motorlar\u0131 belirli i\u00e7eri\u011fin arama motoru sonu\u00e7 sayfas\u0131nda nerede g\u00f6r\u00fcnt\u00fclenece\u011fine karar vermeye ba\u015flar.<\/p>\n\n\n\n

S\u0131ralama (Ranking)<\/h3>\n\n\n\n

Bir kullan\u0131c\u0131 Google arama motorunda bir kelimeyi arad\u0131\u011f\u0131nda, Google, dizinindeki ilgili sonucu g\u00f6sterir. S\u0131ralama, bir sorgunun kalite ve alaka d\u00fczeyine dayanan bir dizi farkl\u0131 fakt\u00f6r\u00fcn de\u011ferlendirilmesiyle ger\u00e7ekle\u015fir. <\/p>\n\n\n\n

Pop\u00fcler Arama Motorlar\u0131<\/h2>\n\n\n\n

Bir arama motorunun pazar lideri olmas\u0131 dijital pazarlama stratejileri a\u00e7\u0131s\u0131ndan g\u00f6z ard\u0131 edilemeyece\u011fi anlam\u0131na gelir. \u00c7\u00fcnk\u00fc sekt\u00f6r\u00fcn \u00f6nemli anahtar kelimeleri a\u00e7\u0131s\u0131ndan ilk s\u0131ralarda listelenmek, art\u0131k her i\u015fletme i\u00e7in \u00e7arp\u0131\u015f\u0131lmas\u0131 gereken en \u00f6nemli cephelerden.<\/p>\n\n\n\n

\"ARAMA
ARAMA MOTORLARININ PAZAR PAYI (EYL\u00dcL 2020)<\/figcaption><\/figure><\/div>\n\n\n\n

Arama motorlar\u0131n\u0131n devi hepimizin bildi\u011fi gibi g\u00fcnde milyarlarca bireysel araman\u0131n yap\u0131ld\u0131\u011f\u0131 Google. Google’\u0131n sorgu h\u0131z\u0131 internetteki en y\u00fcksek h\u0131z. T\u00fcm rakiplerinden 5 ila 10 kat daha h\u0131zl\u0131 sonu\u00e7lar sa\u011flamak i\u00e7in elinden gelen her \u015feyi yapan Google’\u0131n, arama motoru akademik tez modeli \u00fczerine in\u015fa edilmi\u015f. Bu y\u00fczden daha iyi ve daha zengin sonu\u00e7lara sahip kapsaml\u0131 bir veri yap\u0131s\u0131 olu\u015fturabiliyor ve rakiplerinden daha derine inebiliyor. <\/p>\n\n\n\n

\"\"
T\u00fcrkiye’de arama motorlar\u0131n\u0131n kullan\u0131m oran\u0131 (EYL\u00dcL, 2020)<\/figcaption><\/figure><\/div>\n\n\n\n

Gezegenin en pop\u00fcler arama motoru t\u00fcm D\u00fcnya’da %92.26’l\u0131k pazar pay\u0131na sahip. T\u00fcrkiye’de ise kullan\u0131c\u0131lar\u0131n %82’si arama motoru olarak Google’\u0131, %14.41’i ise Yandex’i tercih ediyor. <\/p>\n\n\n\n

Google’\u0131n \u00e7o\u011fu SEO \u00e7al\u0131\u015fms\u0131n\u0131n odakland\u0131\u011f\u0131 yer olmas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil ancak alternatifleri g\u00f6rmezden gelerek trafik \u00e7ekme f\u0131rsatlar\u0131n\u0131 ka\u00e7\u0131rmaman\u0131z i\u00e7in Google ile birlikte di\u011fer arama motorlar\u0131n\u0131 yani t\u00fcm cepheleri ke\u015ffetmekte yarar var. \u00c7\u00fcnk\u00fc farkl\u0131 platformlar\u0131n arama sonu\u00e7lar\u0131n\u0131 nas\u0131l g\u00f6sterdi\u011fini bildi\u011finizde, iyi s\u0131ralama potansiyeline sahip i\u00e7erik olu\u015fturman\u0131z kolayla\u015f\u0131r. <\/p>\n\n\n\n

Google <\/h3>\n\n\n\n

Google’\u0131n web sitesi dizini milyarlarca sayfa ve 100.000.000 gigabayt veri i\u00e7erir. Bu bilgileri d\u00fczenlemek i\u00e7in Google, RankBrain<\/strong> adl\u0131 bir makine \u00f6\u011frenimi algoritmas\u0131 ve Knowledge Graph<\/strong> adl\u0131 bir veri taban\u0131 kullan\u0131r. Bunlar, Google’\u0131n kullan\u0131c\u0131lar i\u00e7in m\u00fcmk\u00fcn olan en alakal\u0131 i\u00e7eri\u011fi sa\u011flamas\u0131na yard\u0131mc\u0131 olmak i\u00e7in birlikte \u00e7al\u0131\u015f\u0131r. <\/p>\n\n\n\n

Google, bir arama yap\u0131ld\u0131\u011f\u0131nda be\u015f ana fakt\u00f6re bakar:<\/p>\n\n\n\n

  • Sorgu anlam\u0131<\/strong> (Query meaning): Arama yap\u0131ld\u0131\u011f\u0131nda tam olarak ne arand\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in bu kriteri kullan\u0131r. Ge\u00e7mi\u015f aramalara ve kullan\u0131c\u0131 davran\u0131\u015f\u0131na dayanan karma\u015f\u0131k dil modellerini kullan\u0131larak her sorgu ayr\u0131\u015ft\u0131r\u0131l\u0131r.
    <\/li>
  • Web sayfas\u0131 alaka d\u00fczeyi<\/strong>: Google, bir kullan\u0131c\u0131n\u0131n arama sorgusunun amac\u0131n\u0131 belirledikten sonra, hangisinin en alakal\u0131 oldu\u011funu bulmak i\u00e7in web sayfalar\u0131n\u0131n i\u00e7eri\u011fini inceler. <\/li><\/ul>\n\n\n\n

    Bir web sitesindeki anahtar kelimeler, bir kullan\u0131c\u0131n\u0131n Google’a sordu\u011fu soruyla e\u015fle\u015fmelidir.<\/p>\n\n\n\n

    • \u0130\u00e7erik kalitesi:<\/strong> Alaka d\u00fczeyi incelemesinde anahtar kelimeler e\u015fle\u015fti\u011finde, Google bunu bir ad\u0131m \u00f6teye ta\u015f\u0131r ve gerekli web sayfalar\u0131ndaki i\u00e7eri\u011fin kalitesini inceler. Bu, belirli bir web sitesinin otoritesinin yan\u0131 s\u0131ra sayfa s\u0131ralamas\u0131na ve g\u00fcncelli\u011fine bakarak nerede s\u0131ralanaca\u011f\u0131n\u0131n belirlenmesine yard\u0131mc\u0131 olur.
      \ufeff<\/li>
    • Web sayfas\u0131 kullan\u0131labilirli\u011fi<\/strong>: Google, kullan\u0131m\u0131 kolay web sitelerine s\u0131ralama \u00f6nceli\u011fi verir. Kullan\u0131labilirlik, site h\u0131z\u0131ndan yan\u0131t verme h\u0131z\u0131na kadar her \u015feyi kapsar.
      \ufeff<\/li>
    • Ek ba\u011flam ve ayarlar:<\/strong> Bu ad\u0131m, aramalar\u0131 Google platformundaki ge\u00e7mi\u015f kullan\u0131c\u0131 etkile\u015fimi ve belirli ayarlara g\u00f6re uyarlar.<\/li><\/ul>\n\n\n\n

      T\u00fcm bu bilgilerin i\u015flenmesiyle sonu\u00e7 sayfas\u0131nda listelenen ilk site, Google’\u0131n bir kullan\u0131c\u0131n\u0131n sorgusunun amac\u0131na en uygun oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc sitedir. En \u00fcst s\u0131radaki site, yukar\u0131daki be\u015f s\u0131ralama fakt\u00f6r\u00fcne g\u00f6re en iyi performans\u0131 g\u00f6steren sonu\u00e7tur.<\/p>\n\n\n\n

      Google, sitelerin ne s\u0131kl\u0131kta tarand\u0131\u011f\u0131n\u0131 belirtmese de mevcut i\u00e7eri\u011fe eklenen her de\u011fi\u015fiklik web taray\u0131c\u0131lar\u0131 taraf\u0131ndan yeterli bilgiyi toplad\u0131ktan sonra, dizine eklenmesi i\u00e7in Google’a getirilir. Ayr\u0131ca Google Arama Konsolu arac\u0131l\u0131\u011f\u0131yla mevcut i\u00e7erikte yap\u0131lan herhangi bir g\u00fcncelleme, belirli bir URL’yi yeniden taramas\u0131 istenerek Google’a g\u00f6nderilebilir. <\/p>\n\n\n\n

      Bing <\/h3>\n\n\n\n

      Microsoft\u2019un Bing’i, d\u00fcnyan\u0131n en \u00fcnl\u00fc ikinci arama motoru. Google’\u0131 pazar pay\u0131 a\u00e7\u0131s\u0131ndan olduk\u00e7a geriden takip etse de kullan\u0131c\u0131lar\u0131 heyecanland\u0131rabilecek baz\u0131 benzersiz \u00f6zelliklere sahip. Bing, kullan\u0131c\u0131lara daha sonra Microsoft ve Windows ma\u011fazalar\u0131nda kullanabilecekleri puanlar\u0131 biriktirme \u015fans\u0131 veriyor. Ayr\u0131ca t\u00fcm taray\u0131c\u0131larda kusursuz bir \u015fekilde \u00e7al\u0131\u015fmak ve ola\u011fan\u00fcst\u00fc bir video dizinine sahip<\/strong> olmak gibi art\u0131lar\u0131 var.<\/p>\n\n\n\n

      Bing, gizli ve g\u00f6sterilmemi\u015f i\u00e7eri\u011fi e\u015fit \u015fekilde tar\u0131yor. Bloglar\u0131 de\u011fil ana sayfalar\u0131 s\u0131ral\u0131yor.
      Google ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda daha yava\u015f ve forumlar genellikle arama sonu\u00e7lar\u0131nda alt s\u0131ralarda yer al\u0131yor.<\/p>\n\n\n\n

      Microsoft\u2019un tescilli arama motoru Bing, sonu\u00e7lar\u0131 ortaya \u00e7\u0131karmak i\u00e7in Google’\u0131n anahtar kelime tabanl\u0131 aramas\u0131ndan olduk\u00e7a farkl\u0131 olan Space Partition Tree And Graph (SPTAG)<\/strong> ad\u0131 verilen a\u00e7\u0131k kaynakl\u0131 bir vekt\u00f6r arama algoritmas\u0131 kullan\u0131yor. <\/p>\n\n\n\n

      A\u00e7\u0131k kaynakl\u0131 olmas\u0131, herkesin Bing’in temel koduna bakabilece\u011fi ve yorum yapabilece\u011fi anlam\u0131na geliyor ki bu model Google’\u0131n algoritmalar\u0131 \u00fczerindeki s\u0131k\u0131 denetiminin tam tersi bir yakla\u015f\u0131ma sahip.<\/p>\n\n\n\n

      Bing ve Google aras\u0131ndaki ikinci b\u00fcy\u00fck fark ise bilgilerin saklanma ve dizine eklenme \u015fekli. Anahtar kelime \u00f6ncelikli bir model yerine Bing, bilgileri vekt\u00f6r ad\u0131 verilen farkl\u0131 veri noktalar\u0131na ay\u0131r\u0131r. Bir vekt\u00f6r, kavram\u0131n say\u0131sal bir temsilidir; bu kavram, Bing\u2019in arama yap\u0131s\u0131n\u0131n temelidir. Bing’in arama sorgular\u0131, Approximate Nearest Neighbor <\/strong>adl\u0131 algoritmik bir ilkeye dayan\u0131r ve belirli vekt\u00f6rlerin birbirine yak\u0131nl\u0131\u011f\u0131na g\u00f6re derin \u00f6\u011frenme<\/strong> ve do\u011fal dil modellerini kullan\u0131r.<\/p>\n\n\n\n

      \u0130\u00e7eri\u011finizi Bing i\u00e7in uyarlamay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, en \u00fcst s\u0131ralarda yer alan siteler ile \u00f6zellik snippet’leri aras\u0131ndaki farklar\u0131 incelemelisiniz. <\/p>\n\n\n\n

      DuckDuckGo <\/h3>\n\n\n\n

      Google’\u0131n, kullan\u0131c\u0131lar\u0131n tarama al\u0131\u015fkanl\u0131klar\u0131n\u0131 depolay\u0131p bu bilgileri reklamc\u0131larla payla\u015fmas\u0131ndan ho\u015flanmayanlar\u0131n sevece\u011fi bir arama motoru; DuckDuckGo.<\/p>\n\n\n\n

      Google; ilgi alanlar\u0131, ge\u00e7mi\u015f sat\u0131n alma i\u015flemleri, arama ve konum ge\u00e7mi\u015fi gibi ki\u015fisel verileri s\u00fcresiz olarak saklar ve hedefli reklamc\u0131l\u0131k i\u00e7in kullan\u0131l\u0131r.<\/p>\n\n\n\n

      \u00c7o\u011fu arama motorunun aksine Duckduckgo, kullan\u0131c\u0131lar\u0131n gizlili\u011fini \u00f6nemser ve arama ge\u00e7mi\u015fi ve IP adresi dahil herhangi bir ki\u015fisel bilgiyi toplamaz ve saklamaz. <\/p>\n\n\n\n

      Vizyonu internet ortam\u0131nda yeni bir g\u00fcven standard\u0131 olu\u015fturmak olan DuckDuckGo’nun gizlili\u011fi bu denli \u00f6nemsemesi algoritmalar\u0131n\u0131n ki\u015fiselle\u015ftirilmi\u015f sonu\u00e7lar sa\u011flamak i\u00e7in daha \u00e7ok \u00e7al\u0131\u015fmas\u0131n\u0131 gerektirir.<\/p>\n\n\n\n

      Bu gizlili\u011fe odaklanman\u0131n bir sonucu olarak, DuckDuckGo \u015fimdiye kadarki en ak\u0131c\u0131 sonu\u00e7lar sayfas\u0131na sahiptir.<\/p>\n\n\n\n

      \u0130nternetin bu kadar \u00fcrk\u00fct\u00fcc\u00fc hissettirmemesi gerekti\u011fine inanan DucDuckGo, kullan\u0131c\u0131lar\u0131n izni olmadan toplanan \u00f6zel bilgiler sayesinde \u015firketlerin online yollarla para kazanmas\u0131n\u0131 ele\u015ftirir.<\/p>\n\n\n\n

      Web sayfas\u0131 i\u00e7eri\u011fini taramak i\u00e7in DuckDuckBot adl\u0131 tescilli bir web taray\u0131c\u0131ya sahip olmas\u0131na ra\u011fmen DuckDuckGo’nun sonu\u00e7lar sayfas\u0131nda g\u00f6sterdi\u011fi bilgilerin \u00e7o\u011fu, Bing, Yahoo ve Wikipedia gibi 400’den fazla kaynaktan derlenmi\u015ftir. Sonu\u00e7lar\u0131 g\u00f6r\u00fcnt\u00fclemek i\u00e7in birden fazla kaynaktan \u00e7ekim yapma i\u015flevi DuckDuckGo’nun; Wikipedia, Amazon ve Twitter gibi platformlar i\u00e7in bir arama portal\u0131 olmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n

      G\u00fcvenlik bilincine sahip bir platform olarak DuckDuckGo’nun, s\u0131ralama algoritmalar\u0131n\u0131n bir par\u00e7as\u0131 olarak ge\u00e7mi\u015f aramalar\u0131 i\u00e7ermedi\u011fini s\u00f6yleyebiliriz.<\/p>\n\n\n\n

      \u0130\u00e7eri\u011finizi Bing i\u00e7in uyarlamak DuckDuckGo i\u00e7in de i\u015fe yarayacakt\u0131r.<\/p>\n\n\n\n

      YouTube <\/h3>\n\n\n\n

      En pop\u00fcler video bar\u0131nd\u0131rma sitesi YouTube’un arama motoru platformun sahibi olan Google’\u0131nkine benzer kurallarla \u00e7al\u0131\u015f\u0131yor. Yani o da Google gibi anahtar kelimelere ve alaka d\u00fczeyine odaklan\u0131yor. <\/p>\n\n\n\n

      YouTube’a her bir dakikada toplam 300 saatlik video y\u00fckleniyor. Platformun yakla\u015f\u0131k 1,3 milyar kullan\u0131c\u0131s\u0131 var. <\/p>\n\n\n\n

      YouTube taraf\u0131ndan a\u00e7\u0131klanmasa da bir videonun yeni olmas\u0131, kanal\u0131n video y\u00fckleme s\u0131kl\u0131\u011f\u0131<\/strong> ve kullan\u0131c\u0131lar\u0131n ge\u00e7mi\u015f davran\u0131\u015flar\u0131<\/strong>; baz\u0131 videolar\u0131n di\u011ferlerinden daha y\u00fcksek s\u0131ralanmas\u0131n\u0131n nedenleri olarak kabul g\u00f6r\u00fcyor.<\/p>\n\n\n\n

      Bir kullan\u0131c\u0131 belirli bir kanala abone oldu\u011funda, bu o kanal\u0131n arama sonu\u00e7lar\u0131 ve \u00f6neriler s\u0131ralamas\u0131n\u0131 y\u00fckseltiyor. Bu nedenle abonelikler<\/strong> YouTube’un sonu\u00e7lar\u0131 sunma bi\u00e7imini etkiliyor.<\/p>\n\n\n\n

      YouTube’da iyi bir s\u0131ralama elde etmek i\u00e7in sa\u011flam bir profile ve tutarl\u0131 y\u00fckleme ritmine sahip olman\u0131z gerekir. <\/p>\n\n\n\n

      Di\u011fer s\u0131ralama fakt\u00f6rleri aras\u0131nda bir kullan\u0131c\u0131n\u0131n neyi izledi\u011fi, farkl\u0131 videolarla ne kadar s\u00fcre etkile\u015fimde bulundu\u011fu ve YouTube’daki bir videonun genel pop\u00fclerli\u011finin ne oldu\u011fu yer al\u0131yor.<\/p>\n\n\n\n

      En \u00fcstteki sonu\u00e7, aranan konuda en \u00e7ok g\u00f6r\u00fcnt\u00fclenen video oluyor. Bunu, daha az g\u00f6r\u00fcnt\u00fclemeye sahip ancak tam anahtar kelime e\u015flemeli <\/strong>daha yeni bir video izliyor. \u00dc\u00e7\u00fcnc\u00fc video, ikinciden daha fazla g\u00f6r\u00fcnt\u00fclenmeye sahip, ancak tam olarak anahtar kelime e\u015flemesi i\u00e7ermeyen, y\u00fckleme tarihi daha eski bir video olabiliyor. <\/p>\n\n\n\n

      \u00d6zetle, pop\u00fclerli\u011fin YouTube i\u00e7in en b\u00fcy\u00fck s\u0131ralama fakt\u00f6rlerinden biri oldu\u011funu ve \u00e7ok izlenen bir videoyu tam anahtar kelime e\u015flemeli daha yeni bir videonun bile \u00fcst\u00fcne koydu\u011funu s\u00f6yleyebiliriz.<\/p>\n\n\n\n

      Yahoo<\/h3>\n\n\n\n

      Bir zamanlar Google’dan daha pop\u00fcler olmas\u0131na ra\u011fmen Yahoo, pazar pay\u0131 a\u00e7\u0131s\u0131ndan \u00fc\u00e7\u00fcnc\u00fc s\u0131raya gerilemi\u015f durumda. Alexa’ya g\u00f6re Yahoo’nun web sitesi hala pop\u00fcler; D\u00fcnya \u00e7ap\u0131nda en \u00e7ok ziyaret edilen on birinci site! <\/strong><\/p>\n\n\n\n

      Yahoo’da reklamlar\u0131n net bir \u015fekilde etiketlenmemesi, organik ve organik olmayan sonu\u00e7lar\u0131 ay\u0131rt etmeyi zorla\u015ft\u0131r\u0131yor. Arama sonu\u00e7lar\u0131n\u0131 listelerken tarih bilgisi g\u00f6stermemesi de en \u00f6nemli eksikliklerinden.
      <\/p>\n\n\n\n

      Baidu<\/h3>\n\n\n\n

      2000 y\u0131l\u0131nda kurulan Baidu, \u00c7in’in \u00fcnl\u00fc arama motoru. D\u00fcnyan\u0131n en b\u00fcy\u00fck yapay zeka<\/strong> ve internet hizmeti \u015firketlerinden biri taraf\u0131ndan desteklenen Baidu, \u00e7ok say\u0131da reklam se\u00e7ene\u011fine sahip. <\/p>\n\n\n\n

      Baidu’nun bir de h\u00fck\u00fcmet taraf\u0131ndan y\u00fcksek oranda sans\u00fcrlenmesi ger\u00e7e\u011fi var ki bir arama motoru i\u00e7in \u00e7ok da olumlu say\u0131lamayacak bir sicil.<\/p>\n\n\n\n

      Yandex<\/h3>\n\n\n\n

      1997 y\u0131l\u0131nda kurulan Yandex, Rusya’da en \u00e7ok kullan\u0131lan arama motoru. Yandex\u2019in ana \u015firketi, kendisini makine \u00f6\u011frenimiyle desteklenen istihbarat \u00fcr\u00fcnleri ve hizmetleri<\/strong> olu\u015fturma konusunda uzmanla\u015fm\u0131\u015f bir teknoloji \u015firketi olarak tan\u0131t\u0131yor. <\/p>\n\n\n\n

      Yandex t\u00fcr\u00fcn\u00fcn tek \u00f6rne\u011fi olan g\u00f6rsel arama <\/strong>se\u00e7ene\u011fine sahip. <\/p>\n\n\n\n

      Yandex farkl\u0131 \u00fclkeler i\u00e7in \u00f6zelle\u015ftirilebiliyor. Geocoder, Translation, Places ve Static map hizmetleri sunuyor. Yandex de \u00e7o\u011fu arama motoru gibi kullan\u0131c\u0131 verilerini topluyor.<\/p>\n\n\n\n

      Arama Motoru Optimizasyonu Nedir?<\/h2>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      Arama motoru optimizasyonu anlam\u0131na gelen SEO (Search Engine Optimization), sitenizin alakal\u0131 aramalar i\u00e7in g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak amac\u0131yla yap\u0131lan \u00e7al\u0131\u015fmalara denir. <\/p>\n\n\n\n

      SEO; alakal\u0131, alan\u0131nda otoriter sayfalar\u0131 ortaya \u00e7\u0131karmak ve kullan\u0131c\u0131lara verimli bir arama deneyimi sa\u011flamak i\u00e7in tasarlanan arama algoritmalar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak sitenizi ve i\u00e7eri\u011finizi optimize etmeye yarar. Sayfalar\u0131n\u0131z\u0131n arama sonu\u00e7lar\u0131nda daha \u00fcst s\u0131ralarda yer almas\u0131na yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

      \u00dccretli reklamlar\u0131n\u0131n aksine, daha y\u00fcksek organik arama s\u0131ralamas\u0131 elde etmek i\u00e7in arama motorlar\u0131na \u00f6deme yapamazs\u0131n\u0131z. Organik trafi\u011fi art\u0131rman\u0131z\u0131n yolu da elbette ki SEO’dan ge\u00e7er \u00e7\u00fcnk\u00fc sayfalar\u0131n\u0131z\u0131n arama sonu\u00e7lar\u0131nda daha iyi s\u0131ralamalar almas\u0131 potansiyel ziyaret\u00e7ileri \u00e7ekme olas\u0131l\u0131\u011f\u0131n\u0131z\u0131 art\u0131r\u0131r. SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 arama motorlar\u0131n\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 anlamadan \u015fekillendiremeniz \u00f6nerilmez.<\/p>\n\n\n\n

      \u00d6zet<\/h2>\n\n\n\n

      Bug\u00fcn, “Arama motoru nedir? Nas\u0131l \u00e7al\u0131\u015f\u0131l\u0131r?” sorular\u0131n\u0131 yan\u0131tlamaya \u00e7al\u0131\u015ft\u0131k. \u00d6zetle, her arama motorunun, kendi dizininde milyarlarca web sayfas\u0131n\u0131n nas\u0131l s\u0131ralanaca\u011f\u0131na karar veren algoritmalar kulland\u0131\u011f\u0131n\u0131 ve ba\u015far\u0131l\u0131 SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n bu algoritmalar\u0131 iyi anlamakla yak\u0131ndan alakal\u0131 oldu\u011funu s\u00f6yleyebiliriz.<\/p>\n","protected":false},"excerpt":{"rendered":"Baz\u0131 i\u00e7eriklerin neden iyi s\u0131ralama ald\u0131\u011f\u0131n\u0131 kavramak ve daha isabetli dijital pazarlama stratejileri belirlemek isteyenler buraya!\n","protected":false},"author":1,"featured_media":25656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"30906,39590,27640,30696,27888,29649","_relevanssi_noindex_reason":"","footnotes":""},"categories":[204,644,653],"tags":[],"class_list":{"0":"post-25407","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dijital-pazarlama","8":"category-linux-hosting","9":"category-site-kur"},"yoast_head":"\nArama Motoru Nedir? 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