{"id":27640,"date":"2021-01-04T12:01:00","date_gmt":"2021-01-04T09:01:00","guid":{"rendered":"https:\/\/www.turhost.com/blog\/?p=27640"},"modified":"2023-07-18T16:16:40","modified_gmt":"2023-07-18T13:16:40","slug":"black-hat-seo-nedir","status":"publish","type":"post","link":"https:\/\/www.turhost.com/blog\/black-hat-seo-nedir\/","title":{"rendered":"Black Hat SEO Nedir?"},"content":{"rendered":"\n

Black Hat SEO Nedir? sorusunun yan\u0131t\u0131nda Western film sevenleri g\u00fcl\u00fcmsetecek bir detay gizli. 1920’lerde Vah\u015fi Bat\u0131 filmlerinde kullan\u0131lan siyah ve beyaz \u015fapkalar; izleyiciler i\u00e7in kahraman ve k\u00f6t\u00fc adam aras\u0131ndaki fark\u0131 anlaman\u0131n kolay bir yoluydu. Ba\u015fta g\u00fcvenlik olmak \u00fczere bir\u00e7ok alanda benimsenen bu terminoloji, son y\u0131llarda k\u00f6t\u00fc niyetli ve etik bilgisayar kullan\u0131c\u0131lar\u0131n\u0131 tan\u0131mlamak i\u00e7in kullan\u0131lmaya ba\u015fland\u0131.<\/p>\n\n\n\n

Ara\u015ft\u0131rmalara g\u00f6re, arama yapanlar\u0131n yaln\u0131zca % 0,44’\u00fc Google’\u0131n arama sonu\u00e7lar\u0131n\u0131n ikinci sayfas\u0131na ge\u00e7iyor (Backlinko, 2020). Bu, web siteniz Google’\u0131n ilk sayfas\u0131nda yer alm\u0131yorsa farkedilmeyece\u011fi anlam\u0131na geliyor. SEO uzmanlar\u0131n\u0131n bu konuda kendi aralar\u0131nda yapt\u0131\u011f\u0131 me\u015fhur bir espri, konunun ciddiyetini anlaman\u0131z\u0131 sa\u011flayabilir; “Bir cesedi g\u00f6mmek i\u00e7in en iyi yer Google’\u0131n ikinci sayfas\u0131d\u0131r<\/strong>.”<\/p>\n\n\n\n

Web sitelerinin arama motoru sonu\u00e7 sayfalar\u0131nda (SERP’lerde) daha iyi konumlar elde etmeleri i\u00e7in kullan\u0131lan teknikler anlam\u0131na gelen SEO i\u015fte bu noktada devreye giriyor. A\u00e7\u0131l\u0131m\u0131 Arama Motoru Optimizasyonu olan SEO’nun temel amac\u0131, web sitelerine daha fazla organik trafik \u00e7ekmek. Daha fazla trafik arama sonu\u00e7lar\u0131nda daha fazla g\u00f6r\u00fcn\u00fcrl\u00fck demek. Daha fazla g\u00f6r\u00fcn\u00fcrl\u00fck birinci sayfaya yerle\u015fmek ve daha fazla sat\u0131\u015f demek. <\/p>\n\n\n\n

Bu nedenle ilk sayfada en \u00fcst s\u0131ralarda yer almak isteyenler Google’\u0131n ve di\u011fer arama motorlar\u0131n\u0131n algoritmalar\u0131n\u0131 anlamaya ve bunlara g\u00f6re sitelerini yap\u0131land\u0131rmaya \u00e7al\u0131\u015f\u0131yor. Bunu yaparken de kimi White Hat SEO, kimi Black Hat SEO taktiklerini kullan\u0131yor. <\/p>\n\n\n\n

White Hat Seo Nedir?<\/h2>\n\n\n
\n
\"white
White Hat SEO; dijital pazarlama stratejilerinin \u00f6nemli bir par\u00e7as\u0131d\u0131r ve arama s\u0131ralaman\u0131z\u0131 zaman i\u00e7inde iyile\u015ftiren, eskimeyen bir yakla\u015f\u0131md\u0131r.<\/figcaption><\/figure>\n<\/div>\n\n\n

Bilindi\u011fi \u00fczere Google gibi arama motorlar\u0131, arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda yer almak isteyen web siteleri i\u00e7in izlenecek bir dizi SEO y\u00f6nergesine sahiptir ve bu y\u00f6nergeler, arama algoritmalar\u0131yla birlikte d\u00fczenli olarak g\u00fcncellenir.<\/p>\n\n\n\n

Web sitenizi SEO i\u00e7in optimize ederken arama motorlar\u0131n\u0131n y\u00f6nergeleri do\u011frultusunda yaln\u0131zca etik taktikler kullanmak “beyaz \u015fapka” anlam\u0131na gelen White Hat SEO olarak adland\u0131r\u0131l\u0131r.<\/p>\n\n\n\n

Oyunu kurallar\u0131na uyarak oynayan ve rakiplerine zarar vermeden sayfalar\u0131n\u0131n performans\u0131n\u0131 ve s\u0131ralamas\u0131n\u0131 y\u00f6nergelere uygun \u015fekilde iyile\u015ftirmeye \u00e7al\u0131\u015fanlar\u0131n ba\u015fvurdu\u011fu White Hat SEO stratejileri; pazarlama planlar\u0131 dahilinde m\u00fcmk\u00fcn olan en iyi kullan\u0131c\u0131 deneyimini sunmay\u0131 ama\u00e7lar.<\/p>\n\n\n\n

Kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131 do\u011frultusunda yaz\u0131lan yararl\u0131 i\u00e7eri\u011fin, do\u011fru kitle taraf\u0131ndan arama motorlar\u0131nda bulunmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in optimize edilmesi; White Hat SEO \u00f6rne\u011fidir.<\/p>\n\n\n\n

White Hat SEO’da kullan\u0131lan tekniklerden baz\u0131lar\u0131n\u0131 i\u00e7erik optimizasyonu, teknik SEO, link building ve mobil uyum \u015feklinde s\u0131ralayabiliriz. White Hat SEO; dijital pazarlama stratejilerinin \u00f6nemli bir par\u00e7as\u0131d\u0131r ve arama s\u0131ralaman\u0131z\u0131 zaman i\u00e7inde iyile\u015ftiren, eskimeyen bir yakla\u015f\u0131md\u0131r. Yani White Hat SEO tekniklerinin zaman\u0131n testine dayanma \u015fans\u0131 \u00e7ok daha y\u00fcksektir.<\/p>\n\n\n\n

Buna ra\u011fmen White Hat SEO teknikleri \u00e7al\u0131\u015fmama riski ta\u015f\u0131r. Kurallara g\u00f6re oynamaya kararl\u0131ysan\u0131z, baz\u0131 durumlarda \u00fcst s\u0131ralar\u0131 feda etmek zorunda kalabilirsiniz.<\/p>\n\n\n\n

Black Hat SEO Nedir?<\/h2>\n\n\n
\n
\"black
GOOGLE TARAFINDAN UYGULANAN YAPTIRIMLAR ARASINDA; SIRALAMADA D\u00dc\u015e\u00dc\u015e, PAGERANK PUANINDA AZALMA, YEN\u0130 \u0130\u00c7ER\u0130K VE YAYINLARIN KONUMLANDIRILMASINDA KISITLAMA SAYILAB\u0130L\u0130R.<\/figcaption><\/figure>\n<\/div>\n\n\n

Black Hat SEO, arama motoru s\u0131ralamas\u0131n\u0131 yapay olarak y\u00fckseltmek amac\u0131yla ba\u015fvurulan SEO tekniklerinin kullan\u0131lmas\u0131 anlam\u0131na geliyor. Yani Black Hat SEO ile White Hat SEO; web sitenizin \u00f6n plana \u00e7\u0131kmas\u0131 i\u00e7in arama motorlar\u0131n\u0131n y\u00f6nergelerine uyup uymad\u0131\u011f\u0131n\u0131z noktas\u0131nda ayr\u0131\u015f\u0131yorlar.<\/p>\n\n\n\n

\u00d6zellikle giri\u015f sayfas\u0131 olarak ayarlanm\u0131\u015f, anahtar kelime spam\u0131 i\u00e7eren ve okuyucuya de\u011fer katmay\u0131 ama\u00e7lamayan sadece arama motorlar\u0131 i\u00e7in ama\u00e7lanm\u0131\u015f i\u00e7erik Black Hat SEO \u00f6rne\u011fidir.<\/p>\n\n\n\n

Asl\u0131nda Black Hat SEO stratejilerini kullanmak; t\u00fcketiciniz olmaya ikna etmek istedi\u011finiz ki\u015filere haks\u0131zl\u0131k etmek ve rakiplerinize kar\u015f\u0131 d\u00fcr\u00fcst davranmamak anlam\u0131na geliyor. \u00c7\u00fcnk\u00fc d\u00fcr\u00fcst tekniklerle di\u011fer rakipleri geride b\u0131rakmak m\u00fc\u015fterilere \u00fcst\u00fcn hizmet sunmay\u0131 ve oyunu arama motorlar\u0131n\u0131n kurallar\u0131na g\u00f6re oynamay\u0131 gerektiriyor. Ancak bu baz\u0131lar\u0131 i\u00e7in, Black Hat SEO ile elde edilen sonu\u00e7lara g\u00f6re daha yava\u015f ve sinir bozucu bir s\u00fcreci g\u00f6ze almak anlam\u0131na gelebiliyor.<\/p>\n\n\n\n

Web sitelerinin ilk s\u0131ralarda yer almas\u0131 i\u00e7in hangi ko\u015fullar\u0131n kar\u015f\u0131lanmas\u0131 gerekti\u011fine karar veren arama motorlar\u0131n\u0131n algoritmalar\u0131, arama sonu\u00e7lar\u0131n\u0131n manip\u00fcle edilmesiyle m\u00fccadele etmek i\u00e7in d\u00fczenli olarak g\u00fcncellense de Black Hat SEO m\u00fcdavimleri sistemdeki bo\u015fluklardan yararlanarak y\u00f6nergeleri ihlal etmekten geri durmuyor. Ancak bu bir i\u015fletmenin en b\u00fcy\u00fck gelir kayna\u011f\u0131n\u0131 kaybetmesine neden olabilecek olduk\u00e7a riskli bir tercih!<\/span><\/p>\n\n\n\n

Black Hat Seo’da kullan\u0131lan teknikler Google y\u00f6nergelerinde cloaking (gizleme), doorway pages (giri\u015f sayfalar\u0131) ve scraped content (kopyalanm\u0131\u015f i\u00e7erik) \u015feklinde yer al\u0131yor.<\/p>\n\n\n\n

Arama motoru kurallar\u0131na kas\u0131tl\u0131 olarak ayk\u0131r\u0131 olan Black Hat SEO tekniklerini kullanan web siteleri, arama motorlar\u0131 taraf\u0131ndan cezaland\u0131r\u0131labiliyor. Google taraf\u0131ndan uygulanan yapt\u0131r\u0131mlar; s\u0131ralamada d\u00fc\u015f\u00fc\u015f, PageRank puan\u0131nda azalma, organik arama trafi\u011finde d\u00fc\u015f\u00fc\u015f, yeni i\u00e7erik ve yay\u0131nlar\u0131n konumland\u0131r\u0131lmas\u0131nda k\u0131s\u0131tlama \u015feklinde s\u0131ralanabilir.<\/p>\n\n\n\n

Ayr\u0131ca Black Hat SEO ile \u00fcst s\u0131ralara yerle\u015fen bir sayfa tekrarlanan anahtar kelimeler ve alakas\u0131z veya yetersiz i\u00e7erik nedeniyle hemen \u00e7\u0131kma oranlar\u0131n\u0131n artmas\u0131yla ba\u015f ba\u015fa kalabilir. Bu nedenle Black Hat SEO ile m\u00fc\u015fteriyi hedefleyen sa\u011flam eylemler planlamak olanaks\u0131zd\u0131r.<\/span><\/p>\n\n\n\n

Black Hat SEO teknikleri k\u0131sa vadede beklenen etkileri yaratsa bile arama motorlar\u0131 taraf\u0131ndan ke\u015ffedildi\u011fi an bu etkilerin de \u00f6mr\u00fc sona ermi\u015f oluyor.<\/p>\n\n\n\n

Gray Hat SEO Nedir?<\/h2>\n\n\n\n
\"black
GRAY HAT SEO, ARAMA SONU\u00c7LARINI MAN\u0130P\u00dcLE ETME N\u0130YET\u0130 TA\u015eISA DA KURALLARIN KES\u0130N \u0130HLAL\u0130NDEN KA\u00c7INAN TAKT\u0130KLER\u0130 KAPSAR.<\/figcaption><\/figure>\n\n\n\n

Baz\u0131 SEO uzmanlar\u0131, dijital pazarlama uzmanlar\u0131 ve web sitesi sahipleri, otomatik olarak cezaland\u0131r\u0131lmayacak \u015fekilde White Hat SEO ve Black Hat SEO aras\u0131nda ge\u00e7i\u015f yaparak bu ikisinin tekniklerinin kar\u0131\u015f\u0131m\u0131n\u0131 kullanmay\u0131 tercih edebiliyor. <\/p>\n\n\n\n

White Hat SEO uygularken, ilerde cezaland\u0131r\u0131lma riski olsa da belirli durumlarda daha h\u0131zl\u0131 sonu\u00e7 almak amac\u0131yla Black Hat SEO tekniklerini kullanmak Gray Hat SEO olarak adland\u0131r\u0131l\u0131yor.<\/p>\n\n\n\n

SEO uzmanlar\u0131 aras\u0131nda ilgin\u00e7 bir \u015fekilde fazlaca kabul g\u00f6ren Gray Hat SEO, arama sonu\u00e7lar\u0131n\u0131 manip\u00fcle etme niyeti ta\u015f\u0131sa da kurallar\u0131n kesin ihlalinden ka\u00e7\u0131nan taktikleri kaps\u0131yor.<\/p>\n\n\n\n

Yaln\u0131zca ba\u011flant\u0131 kazanmak amac\u0131yla i\u00e7erik olu\u015fturman\u0131n Google’\u0131n kurallar\u0131na ayk\u0131r\u0131 oldu\u011fu d\u00fc\u015f\u00fcn\u00fclebilir. Ancak, s\u00f6z konusu i\u00e7erik sitenin ziyaret\u00e7ileri i\u00e7in ger\u00e7ekten alakal\u0131 ve de\u011ferliyse, bu bir Gray Hat SEO \u00f6rne\u011fi say\u0131l\u0131yor.<\/p>\n\n\n\n

Ayr\u0131ca i\u00e7erik, yaln\u0131zca sayfan\u0131n iyi bir \u015fekilde s\u0131ralanmas\u0131 amac\u0131yla yaz\u0131lm\u0131\u015fsa ve ziyaret\u00e7ileri sayfaya \u00e7ekmeye yetecek kadar anahtar kelime i\u00e7eriyorsa ancak okuyucuya de\u011fer katm\u0131yorsa o zaman da gri \u015fapka takm\u0131\u015f oluyorsunuz. <\/p>\n\n\n\n

Black Hat SEO Nas\u0131l Yap\u0131l\u0131r?<\/h2>\n\n\n
\n
\"black
Google’\u0131n SEO kurallar\u0131na uymay\u0131 reddetmek yasa d\u0131\u015f\u0131 olmasa da \u00f6nemli riskler ta\u015f\u0131r.<\/figcaption><\/figure>\n<\/div>\n\n\n

Black Hat SEO teknikleri, arama motorlar\u0131n\u0131 arama kelimesi ile \u00e7ok az ilgisi olan veya hi\u00e7 ilgisi olmayan metinlerin daha iyi konumda s\u0131ralanmas\u0131 i\u00e7in kand\u0131rmaya \u00e7al\u0131\u015f\u0131r. Teknik tipik olarak, aranan sorgu ile alakas\u0131z i\u00e7erik i\u00e7in kullan\u0131c\u0131lar\u0131n\u0131 bir aldatmaca sayfas\u0131na \u00e7eker. \u00d6rne\u011fin, Google’da en iyi \u00e7ama\u015f\u0131r makinelerini arad\u0131\u011f\u0131n\u0131zda Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 onay\u0131 olmayan diyet \u00fcr\u00fcnler satmaya \u00e7al\u0131\u015fan bir siteye y\u00f6nlendirilebilirsiniz. Cloaking denen bu teknik gizlenmi\u015f bir web sitesinin kurban\u0131 olman\u0131za neden olabilir.<\/p>\n\n\n\n

Ba\u011flant\u0131lar konusunda da yayg\u0131n olarak uygulanan Black Hat SEO taktikleri mevcut. Ancak \u00f6zel blog a\u011flar\u0131 (PBN’ler), web sitenizin ba\u011flant\u0131s\u0131n\u0131 herhangi bir blog yorumuna eklemek ve ba\u011flant\u0131lar i\u00e7in \u00f6deme yapmak Google ve Bing\u2019in y\u00f6nergelerine ayk\u0131r\u0131. <\/p>\n\n\n\n

Google’\u0131n Webmaster Y\u00f6nergeleri<\/a> bir sitenin arama sonu\u00e7lar\u0131ndaki s\u0131ralamas\u0131n\u0131 de\u011fi\u015ftirmeyi ama\u00e7layan t\u00fcm ba\u011flant\u0131lar\u0131 kural ihlali olarak de\u011ferlendiriyor. <\/span><\/p>\n\n\n\n

Google’\u0131n SEO kurallar\u0131na uymay\u0131 reddetmek yasa d\u0131\u015f\u0131 olmasa da \u00f6nemli riskler ta\u015f\u0131yor. SEO stratejinizin tamam\u0131 y\u00f6nergelerdeki bo\u015fluklardan yararlanmak \u00fczerine kuruluysa, sitenizi k\u00f6t\u00fc bir s\u0131ralamada bulabilir veya sitenizin tamamen kald\u0131r\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz. <\/p>\n\n\n\n

Black Hat SEO Nas\u0131l Yap\u0131l\u0131r? sorusunu yayg\u0131n olarak kullan\u0131lan baz\u0131 taktiklerinden s\u00f6z ederek a\u00e7\u0131klamaya \u00e7al\u0131\u015fal\u0131m:<\/p>\n\n\n\n

Anahtar Kelime Doldurma<\/h3>\n\n\n\n

Anahtar kelime doldurma, a\u015f\u0131r\u0131 miktarda anahtar kelimeyle i\u00e7erik olu\u015fturmak anlam\u0131na gelir. Bu teknik, web sitesinin se\u00e7ilen anahtar kelimeler i\u00e7in daha \u00fcst s\u0131ralarda yer almas\u0131na yard\u0131mc\u0131 olmak i\u00e7in kullan\u0131l\u0131r, genellikle, i\u00e7erik hedeflenen kitle i\u00e7in yararl\u0131 de\u011fildir ve arama sorgusuyla \u00e7ok da alakas\u0131 yoktur.<\/p>\n\n\n\n

Anahtar Kelimeleri Gizleme<\/h3>\n\n\n\n

Bir web sitesinde, anahtar kelimelerin g\u00f6r\u00fcnmemesi i\u00e7in arka palanla ayn\u0131 renkte yaz\u0131larak gizlenmesi \u015feklinde kullan\u0131l\u0131r.<\/p>\n\n\n\n

Yan\u0131lt\u0131c\u0131 Y\u00f6nlendirmeler (Cloaking)<\/h3>\n\n\n\n

Gizleme olarak da adland\u0131r\u0131lan bu Black Hat SEO tekni\u011fi, vadetti\u011fi i\u00e7eri\u011fi g\u00f6stermeyen, t\u0131kland\u0131\u011f\u0131nda tamamen farkl\u0131 bir \u015fey sunma eylemini ifade eder. Burada ama\u00e7, bir web sitesinin \u00e7e\u015fitli farkl\u0131 terimler i\u00e7in daha \u00fcst s\u0131ralarda yer almas\u0131na yard\u0131mc\u0131 olmakt\u0131r.<\/p>\n\n\n\n

Otomatik \u0130\u00e7erik<\/h3>\n\n\n\n

Otomatik i\u00e7erik, bir web sitesinin b\u00fcy\u00fck miktarlarda i\u00e7erik olu\u015fturmak i\u00e7in botlar\u0131 kullanmas\u0131n\u0131 ve alakal\u0131 i\u00e7erik \u00fcretiyormu\u015f gibi g\u00f6r\u00fcnmeye \u00e7al\u0131\u015fmas\u0131 anlam\u0131na gelir. Bu i\u00e7erikler genellikle anlams\u0131zd\u0131r ve okunamaz, ancak sayfan\u0131n \u00fcst s\u0131ralarda yer almas\u0131n\u0131 sa\u011flayan \u00e7ok say\u0131da anahtar kelime veya \u00f6nemli arama terimi i\u00e7erir.<\/p>\n\n\n\n

Ba\u011flant\u0131 \u00c7iftlikleri<\/h3>\n\n\n\n

Link \u00e7iftli\u011fi de denen bu teknik yaln\u0131zca link vermek i\u00e7in geli\u015ftirilmi\u015f bir web sitesini veya web siteleri grubunu ifade eder. Bu teknikle, bir web sitesinin arama motorlar\u0131nda daha \u00fcst s\u0131ralarda g\u00f6r\u00fcnmesi ve s\u0131ralanmas\u0131 i\u00e7in sahip oldu\u011fu geri ba\u011flant\u0131 say\u0131s\u0131 \u015fi\u015firilir.<\/p>\n\n\n\n

Yorum Spam\u0131<\/h3>\n\n\n\n

Hepimiz, genellikle web sitesi i\u00e7eri\u011fiyle hi\u00e7bir ilgisi olmayan ve bunun yerine ba\u015fka bir web sayfas\u0131na bir ba\u011flant\u0131 veren spam yorumlara a\u015finay\u0131z. Yorum spam\u0131, daha \u00fcst s\u0131ralarda yer almak i\u00e7in arama motorlar\u0131n\u0131n, bir web sitesinin fazlaca ziyaret edildi\u011fini d\u00fc\u015f\u00fcnmesi i\u00e7in kullan\u0131l\u0131r.<\/p>\n\n\n\n

Arama motoru y\u00f6nergelerine ayk\u0131r\u0131 davranmak, web sitenizin i\u00e7eri\u011finin k\u0131smen veya tamamen arama endekslerinden kald\u0131r\u0131lmas\u0131na neden olabilir.<\/p>\n\n\n\n

Black Hat SEO\u2019dan Kurtulma Yollar\u0131 Nelerdir?<\/h2>\n\n\n
\n
\"Black
BLACK HAT SEO’DAN KURTULMAK \u0130\u00c7\u0130N GOOGLE’IN Y\u00d6NERGELER\u0130NE UYMANIZ VE Y\u00d6NERGELERDEK\u0130 DE\u011e\u0130\u015e\u0130KL\u0130KLER\u0130 D\u00dcZENL\u0130 OLARAK TAK\u0130P ETMEN\u0130Z\u0130 \u00d6NER\u0130L\u0130R.<\/figcaption><\/figure>\n<\/div>\n\n\n

Bir uygulamadan veya eylemden ka\u00e7\u0131nman\u0131n ilk ad\u0131m\u0131 onu anlamakt\u0131r. Bu nedenle, Black Hat SEO’nun ana tekniklerini yukar\u0131da a\u00e7\u0131klamaya \u00e7al\u0131\u015ft\u0131k. Bunlardan ka\u00e7\u0131n\u0131p a\u015fa\u011f\u0131daki uyar\u0131lar\u0131 dikkate alman\u0131z\u0131 \u00f6neririz:<\/p>\n\n\n\n

    \n
  1. Sitenizi kaliteli i\u00e7erikle optimize etmek<\/span> art\u0131k bir t\u00fcr zorunluluk. SEO’nuzu geli\u015ftirmenin en basit yollar\u0131ndan biri, sekt\u00f6r\u00fcn\u00fczle ilgili anahtar kelime ara\u015ft\u0131rmas\u0131 yapmak ve bu kelimeleri bloglar\u0131n\u0131zda veya web sitenizde zarif bir \u015fekilde kullanmaya \u00e7al\u0131\u015fmakt\u0131r. Bu, arama motorlar\u0131na i\u00e7eri\u011finizin alakal\u0131 ve kaliteli oldu\u011funu s\u00f6ylemeye yard\u0131mc\u0131 olacak \u00f6nemli bir ad\u0131md\u0131r.
    <\/li>\n\n\n\n
  2. Google’\u0131n ifadesiyle “anahtar kelime doldurma”, bir sitenin Google arama sonu\u00e7lar\u0131ndaki s\u0131ralamas\u0131n\u0131 de\u011fi\u015ftirmek amac\u0131yla bir web sayfas\u0131na anahtar kelimeler y\u00fcklemesi anlam\u0131na gelir. Arama motorlar\u0131 bu doland\u0131r\u0131c\u0131l\u0131k tekni\u011fini kolayca tan\u0131yabilir ve sonu\u00e7 SERP’lere olumsuz olarak yans\u0131r. Tutarl\u0131 bir \u015fekilde bilgilendirici i\u00e7erik olu\u015fturmak<\/span> i\u00e7in zaman ay\u0131rman\u0131n SERP’lere olumlu yans\u0131mas\u0131 ise birka\u00e7 ay veya bir y\u0131l kadar s\u00fcrebilir. Bu s\u00fcre\u00e7 uzun gibi gelse de etik davranman\u0131z\u0131n bir getirisi olarak sad\u0131k bir kullan\u0131c\u0131 taban\u0131 olu\u015fturman\u0131za yarar.
    <\/li>\n\n\n\n
  3. Ba\u011flant\u0131 kalitesini ve miktar\u0131n\u0131 dengelemelisiniz. Ba\u011flant\u0131lar\u0131n benzersiz ve ilgi \u00e7ekici i\u00e7erik i\u00e7inde olu\u015fturulmas\u0131 ve ticari amaca y\u00f6nelik vurgunun en aza indirilmesi<\/span> gerekir. 1. alt\u0131n kural, yaln\u0131zca giden ba\u011flant\u0131lar sa\u011flamak amac\u0131yla tasarlanan projelerde yer almamakt\u0131r, “herkesin ba\u011flant\u0131 ald\u0131\u011f\u0131” bariz sitelerden ka\u00e7\u0131nmal\u0131s\u0131n\u0131z. Ayr\u0131ca geri ba\u011flant\u0131lar (backlink) i\u00e7in \u00f6deme yapman\u0131n Google taraf\u0131ndan onaylanmad\u0131\u011f\u0131n\u0131 da bilmelisiniz.
    <\/li>\n\n\n\n
  4. Toksik geri ba\u011flant\u0131lar\u0131 reddetmeniz ve ba\u011flant\u0131lar\u0131n\u0131z\u0131n olabildi\u011fince do\u011fal g\u00f6r\u00fcnmesini sa\u011flaman\u0131z \u00f6nemli. Bir ba\u011flant\u0131n\u0131n amac\u0131, okuyucu deneyimini iyile\u015ftirmektir, bu nedenle “Geni\u015f orman\u0131n karl\u0131 da\u011flar\u0131nda 2020’nin en iyi kamp malzemeleri<\/span> ile muhte\u015fem bir hafta ge\u00e7irdik” gibi do\u011fal durmayan c\u00fcmlelerden ka\u00e7\u0131n\u0131n.<\/li>\n<\/ol>\n\n\n\n

    D\u00fc\u015f\u00fck i\u00e7erik kalitesini arama motorlar\u0131 kolayl\u0131kla Black Hat SEO olarak tan\u0131mlayabilir. <\/p>\n\n\n\n

    Son olarak, her zaman Google’\u0131n Y\u00f6nergelerine uyman\u0131z\u0131 ve y\u00f6nergelerdeki de\u011fi\u015fiklikleri d\u00fczenli olarak takip etmenizi \u00f6neririz. <\/p>\n\n\n\n

    \u00d6zet<\/h2>\n\n\n\n

    Black Hat SEO, ba\u015flang\u0131\u00e7ta olumlu sonu\u00e7lar verse de bu, ba\u015far\u0131lar\u0131n verimlili\u011fini garanti edemez. Uzun vadede site performans\u0131n\u0131za zarar verebilir ve sitenizin Google’da g\u00f6r\u00fcnme \u015fans\u0131n\u0131 ortadan kald\u0131rabilir.<\/p>\n\n\n\n

    \u00d6zetle, ” Black Hat SEO nedir? ” sorusunu, arama motoru algoritmalar\u0131n\u0131n web sitenizi daha \u00fcst s\u0131ralara yerle\u015ftirmesi i\u00e7in arama motoru y\u00f6nergelerine ayk\u0131r\u0131 teknikler kullanmak olarak yan\u0131tlayabiliriz.<\/p>\n","protected":false},"excerpt":{"rendered":"Black Hat SEO taktiklerini kullanmak; m\u00fc\u015fteriniz olmas\u0131 i\u00e7in ikna etmek istedi\u011finiz ki\u015filere haks\u0131zl\u0131k yapmak ve rakiplerinize kar\u015f\u0131 d\u00fcr\u00fcst davranmamak anlam\u0131na geliyor. \n","protected":false},"author":1,"featured_media":31074,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"39590,30906,4734,30696,38985,9371","_relevanssi_noindex_reason":"","footnotes":""},"categories":[665,138,647,644],"tags":[],"class_list":{"0":"post-27640","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bulut-sunucu","8":"category-ipuclari","9":"category-kurumsal-hosting","10":"category-linux-hosting"},"yoast_head":"\nBlack Hat SEO Nedir? 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