{"id":28980,"date":"2020-12-17T09:43:53","date_gmt":"2020-12-17T06:43:53","guid":{"rendered":"https:\/\/www.turhost.com/blog\/?p=28980"},"modified":"2021-11-26T10:30:44","modified_gmt":"2021-11-26T07:30:44","slug":"veri-madenciligi-nedir","status":"publish","type":"post","link":"https:\/\/www.turhost.com/blog\/veri-madenciligi-nedir\/","title":{"rendered":"Veri Madencili\u011fi (Data Mining) Nedir?"},"content":{"rendered":"\n<p>Veri madencili\u011fi (Data Mining) nedir? sorusundan ba\u015flayarak do\u011fru kararlar almak ve zorlu rekabet ortamlar\u0131nda sat\u0131\u015flar\u0131 art\u0131rmak m\u00fcmk\u00fcn!<\/p>\n\n\n\n<p>\u0130\u015finizi ve m\u00fc\u015fterilerinizi daha iyi anlaman\u0131za yard\u0131mc\u0131 olacak teknikler ilginizi \u00e7ekiyorsa \u00fcretimden tedarik zincirine, pazarlamadan m\u00fc\u015fteri deneyimine kadar t\u00fcm s\u00fcre\u00e7lerden elde edilen verileri gelire d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz.<\/p>\n\n\n\n<h2 id=\"veri-madenciligi-data-mining-nedir\" class=\"wp-block-heading\">Veri Madencili\u011fi (Data Mining) Nedir?<\/h2>\n\n\n\n<p>Veri madencili\u011fi (Data Mining); veri tabanlar\u0131 ve depolama ayg\u0131tlar\u0131 gibi havuzlarda depolanan b\u00fcy\u00fck miktarda veriyi analiz ederek korelasyonlar\u0131, modelleri veya e\u011filimleri ke\u015ffetme tekni\u011fidir. <\/p>\n\n\n\n<p>Titizlikle uyguland\u0131\u011f\u0131nda etkili pazarlama stratejileri geli\u015ftirmenize, m\u00fc\u015fterileriniz hakk\u0131nda daha fazla bilgi edinmenize, gelirinizi art\u0131r\u0131p maliyetleri d\u00fc\u015f\u00fcrmenize olanak tan\u0131r.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background\" style=\"background-color:#ffa3a8;color:#0a3243\">Veri madencili\u011fi, b\u00fcy\u00fck veri k\u00fcmelerinde gizli, ge\u00e7erli ve potansiyel olarak yararl\u0131 modeller arar. Veriler aras\u0131ndaki beklenmedik, \u00f6nceden bilinmeyen ili\u015fkileri ke\u015ffetmekle ilgilenir.<\/p>\n\n\n\n<p>Veri madencili\u011fi istatistik, makine \u00f6\u011frenmesi ve veri taban\u0131 sistemlerinin kesi\u015fim noktas\u0131nda farkl\u0131 y\u00f6ntemler i\u00e7erir. Di\u011fer istatistiksel veri uygulamalar\u0131na k\u0131yasla uygun maliyetli ve verimli bir \u00e7\u00f6z\u00fcmd\u00fcr.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Veri madencili\u011finin genel amac\u0131 belirli bir veri k\u00fcmesinden en alakal\u0131 bilgileri \u00e7\u0131karmak ve bu verilerin daha sonra kullan\u0131lmak \u00fczere yap\u0131land\u0131r\u0131lmas\u0131n\u0131 sa\u011flamakt\u0131r. <\/p>\n\n\n\n<h2 id=\"veri-madenciliginin-faydalari\" class=\"wp-block-heading\">Veri Madencili\u011finin Faydalar\u0131<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"324\" src=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/ic-gorsel.jpg\" alt=\"veri madencili\u011fi, data mining, veri madencili\u011finin faydalar\u0131, veri madencili\u011fi nedir\" class=\"wp-image-29990\" srcset=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/ic-gorsel.jpg 740w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/ic-gorsel-650x285.jpg 650w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/ic-gorsel-380x166.jpg 380w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption>VER\u0130 MADENC\u0130L\u0130\u011e\u0130, TRENDLER\u0130N TAHM\u0130N ED\u0130LMES\u0130N\u0130 VE G\u0130ZL\u0130 KALIPLARIN OTOMAT\u0130K OLARAK KE\u015eFED\u0130LMES\u0130N\u0130 KOLAYLA\u015eTIRIR.<\/figcaption><\/figure>\n\n\n\n<p>Makine \u00f6\u011frenmesi, do\u011fal dil i\u015fleme (NLP) ve yapay zeka gibi geli\u015fmi\u015f teknolojilerin \u00e7ok \u00f6nemli bir par\u00e7as\u0131 olan veri madencili\u011fi; <span class=\"has-inline-color has-vivid-cyan-blue-color\">\u015firket sorunlar\u0131n\u0131 \u00e7\u00f6zme, riskleri azaltma ve yeni f\u0131rsatlar\u0131 yakalama<\/span> konular\u0131nda art\u0131lar sunar. \u00d6rne\u011fin, terk edilmi\u015f sepetlerle ilgili hat\u0131rlatma e-postalar\u0131n\u0131 potansiyel m\u00fc\u015fterilere g\u00f6ndermeniz gereken en uygun zaman\u0131 veri madencili\u011fi sayesinde belirleyebilirsiniz. Veri modellerinin analizi ile bu tip durumlarda 48 saat sonra g\u00f6nderilen e-postalar\u0131n, 24 saat sonra g\u00f6nderilenlerden daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oran\u0131na sahip oldu\u011fu bilgisine ula\u015fabilirsiniz.<\/p>\n\n\n\n<p>\u00c7ok b\u00fcy\u00fck miktarda veriyi k\u0131sa s\u00fcrede analiz etmeyi kolayla\u015ft\u0131ran veri madencili\u011fi, kurulu\u015flar\u0131n operasyon ve \u00fcretimde k\u00e2rl\u0131 ayarlamalar yapmas\u0131na yard\u0131mc\u0131 olur. <span class=\"has-inline-color has-vivid-cyan-blue-color\">Trendlerin ve davran\u0131\u015flar\u0131n tahmin edilmesini ve gizli kal\u0131plar\u0131n otomatik olarak ke\u015ffedilmesini kolayla\u015ft\u0131r\u0131r<\/span>.<\/p>\n\n\n\n<p>Veri madencili\u011fi, az ya da \u00e7ok her miktarda verinin mevcut oldu\u011fu her t\u00fcr i\u015fletme i\u00e7in uygulanabilir. Farkl\u0131 sekt\u00f6rlerdeki dev \u015firketlerin ve k\u00fc\u00e7\u00fck veya orta \u00f6l\u00e7ekli i\u015fletmelerin veri madencili\u011finden nas\u0131l yararlanabilece\u011fini \u015fu \u015fekilde \u00f6zetleyebiliriz:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">M\u00fc\u015fteri tercihlerini tahmin etmek:<\/span> M\u00fc\u015fterinizin sat\u0131n alma ge\u00e7mi\u015fini takip etmek ve buna dayanarak ne sat\u0131n alacaklar\u0131n\u0131 tahmin edebilmek veri madencili\u011finin en anlaml\u0131 hediyelerindendir. Bir m\u00fc\u015fterinin hamile oldu\u011funu bu \u015fekilde anlayabilir ve hamilelere \u00f6zel teklifler sunabilirsiniz.<br><br><\/li><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u00dcr\u00fcn \u00f6nerileri sunma:<\/span> Veri madencili\u011finin e-ticaret sitelerinde \u00fcr\u00fcn \u00f6nerileri i\u00e7in kullan\u0131lmas\u0131 sat\u0131\u015flar\u0131 art\u0131r\u0131r. Bu ayr\u0131ca m\u00fc\u015fteriler i\u00e7in \u00f6zelle\u015ftirilmi\u015f kullan\u0131c\u0131 deneyimi anlam\u0131na gelir ve olduk\u00e7a pratiktir.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">Pazarlama kampanyalar\u0131n\u0131 optimize etmek: <\/span>Veri madencili\u011fi, i\u015fletmelerin hangi pazarlama kampanyalar\u0131n\u0131n en fazla etkile\u015fimi sa\u011flayaca\u011f\u0131n\u0131 anlamas\u0131na, m\u00fc\u015fterileri s\u0131n\u0131fland\u0131rmas\u0131na ve pazarlama harcamas\u0131n\u0131 optimize etmesine yard\u0131mc\u0131 olur.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">Olas\u0131 doland\u0131r\u0131c\u0131l\u0131klar\u0131n tespiti<\/span>: Sat\u0131\u015f noktas\u0131 (POS cihaz\u0131) verilerinin analizi, hileli i\u015flemlerin tespit edilmesine olanak tan\u0131r. Bankalar ve sigorta acenteleri, prim \u00f6demelerinde temerr\u00fcde d\u00fc\u015fme veya doland\u0131r\u0131c\u0131l\u0131k iddialar\u0131nda bulunma olas\u0131l\u0131\u011f\u0131 y\u00fcksek olan m\u00fc\u015fterileri belirlemek i\u00e7in veri madencili\u011fi tekniklerini kullanmaktad\u0131r.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">Do\u011fru karar alma:<\/span> Yaln\u0131zca sezgiler veya deneyimlere g\u00fcvenmek yerine, verilerden olu\u015fturulan i\u00e7 g\u00f6r\u00fcler daha iyi kararlar vermenize yard\u0131mc\u0131 olabilir. \u00d6rne\u011fin, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn y\u00fcksek fiyat nedeniyle sat\u0131lmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrken, <strong>veri analizi<\/strong> ile as\u0131l sebebin yetersiz da\u011f\u0131t\u0131m kanal\u0131 oldu\u011funu anlayabilirsiniz. Bu t\u00fcr i\u00e7 g\u00f6r\u00fcler, sorunlar\u0131n tan\u0131mlamas\u0131na olanak tan\u0131r.<br><br>Dilerseniz <a href=\"https:\/\/www.turhost.com/blog\/veri-analizi-nedir-nasil-yapilir\/\" target=\"_blank\" rel=\"noreferrer noopener\">Veri Analizi Nedir?<\/a> adl\u0131 yaz\u0131m\u0131zdan veri analizinin nas\u0131l yap\u0131ld\u0131\u011f\u0131na dair a\u00e7\u0131klamalara g\u00f6z atabilirsiniz.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/590-1200x1200.jpg\" alt=\"veri madencili\u011fi, data mining, veri madencili\u011finin faydalar\u0131, veri madencili\u011fi nedir, veri madencili\u011fi y\u00f6ntemleri\" class=\"wp-image-29993\" width=\"396\" height=\"401\"\/><figcaption>Veri madencili\u011fi \u00e7al\u0131\u015fan davran\u0131\u015f\u0131n\u0131 anlamak, y\u0131pranmay\u0131 tahmin etmek ve \u0130K politikalar\u0131n\u0131 de\u011ferlendirmek i\u00e7in de kullan\u0131labilir.<\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u00c7al\u0131\u015fanlar ve \u0130K politikalar\u0131 hakk\u0131nda i\u00e7 g\u00f6r\u00fc:<\/span> Veri madencili\u011fi yaln\u0131zca d\u0131\u015f pazar performans\u0131n\u0131n iyile\u015ftirilmesine yard\u0131mc\u0131 olmakla kalmaz, ayn\u0131 zamanda \u00e7al\u0131\u015fan davran\u0131\u015f\u0131n\u0131 anlamak, y\u0131pranmay\u0131 tahmin etmek ve \u0130K politikalar\u0131n\u0131 de\u011ferlendirmek i\u00e7in de kullan\u0131labilir. Madencilik verileriyle, \u00e7al\u0131\u015fanlar\u0131n neden ve ne zaman \u015firketten ayr\u0131ld\u0131\u011f\u0131n\u0131 \u00f6\u011frenebilir, memnuniyet d\u00fczeyleri d\u00fc\u015f\u00fck veya uzun s\u00fcredir terfi almayanlar\u0131n istifas\u0131n\u0131 \u00f6nleyebilirsiniz.<\/li><\/ul>\n\n\n\n<h2 id=\"veri-madenciligi-yontemleri-nelerdir\" class=\"wp-block-heading\">Veri Madencili\u011fi Y\u00f6ntemleri Nelerdir?<\/h2>\n\n\n\n<p>Veri madencili\u011fi teknikleri, s\u0131n\u0131fland\u0131rma y\u00f6ntemlerinden karma\u015f\u0131k makine \u00f6\u011frenimi algoritmalar\u0131na kadar t\u00fcm veri bilimi tekniklerini kapsayabilir. <\/p>\n\n\n\n<h3 id=\"siniflandirma-analizi\" class=\"wp-block-heading\">S\u0131n\u0131fland\u0131rma Analizi<\/h3>\n\n\n\n<p>S\u0131n\u0131fland\u0131rma Analizi (Classification Analysis), en temel veri madencili\u011fi tekniklerinden biridir ve verileri farkl\u0131 kategorilere ay\u0131rmaya yarar. S\u0131n\u0131fland\u0131rma analizinin amac\u0131, davran\u0131\u015f\u0131 tahmin edebilmek veya \u00f6nemli bir sorusuyu cevaplamakt\u0131r. \u00d6rne\u011fin, bir kredi kart\u0131 \u015firketi veri taban\u0131ndaki hangi kullan\u0131c\u0131lar\u0131n kredi kart\u0131 teklifi almas\u0131 gerekti\u011fini belirlemeye \u00e7al\u0131\u015f\u0131rken sat\u0131n alma ge\u00e7mi\u015fi ve y\u0131ll\u0131k gelir gibi bilgileri analiz eder ve kullan\u0131c\u0131lar\u0131 &#8216;d\u00fc\u015f\u00fck riskli&#8217;, &#8216;orta riskli&#8217; ve &#8216;y\u00fcksek riskli&#8217; olarak s\u0131n\u0131fland\u0131rabilir.<\/p>\n\n\n\n<p>Bir ba\u015fka s\u0131n\u0131fland\u0131rma analizi \u00f6rne\u011fi de Gmail&#8217;in e-postalar\u0131 belirli temel \u00f6zelliklere g\u00f6re birincil, sosyal veya promosyon olarak kategorilere ay\u0131rmas\u0131d\u0131r.<\/p>\n\n\n\n<h3 id=\"iliskilendirme-kural-ogrenimi\" class=\"wp-block-heading\">\u0130li\u015fkilendirme Kural \u00d6\u011frenimi <\/h3>\n\n\n\n<p>Pazar ara\u015ft\u0131rmac\u0131lar\u0131 aras\u0131nda pop\u00fcler olan \u0130li\u015fkilendirme Kural \u00d6\u011frenimi (Association Rule Learning), s\u0131kl\u0131kla birlikte meydana gelen olaylar\u0131 ortaya \u00e7\u0131karmak i\u00e7in b\u00fcy\u00fck veri k\u00fcmelerindeki de\u011fi\u015fkenler aras\u0131nda ilgin\u00e7 ili\u015fkiler arar.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, \u00fcr\u00fcn tasar\u0131mc\u0131lar\u0131, 40 ila 50 ya\u015flar\u0131 aras\u0131ndaki kad\u0131nlar\u0131n siyah \u00fcr\u00fcnleri sat\u0131n almay\u0131 sevdikleri bilgisi ile bu rengi yeni bir \u00fcr\u00fcn serisine dahil edebilir. Perakendeciler, m\u00fc\u015fterilerin birlikte sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcn \u00e7iftlerini bulmak i\u00e7in de ili\u015fkilendirme analizini kullanabilir. <\/p>\n\n\n\n<h3 id=\"regresyon-analizi\" class=\"wp-block-heading\">Regresyon Analizi <\/h3>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"324\" src=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/ic-gorsel3.jpg\" alt=\"veri madencili\u011fi, data mining, veri madencili\u011finin faydalar\u0131, veri madencili\u011fi nedir, veri madencili\u011fi y\u00f6ntemleri, regresyon analizi\" class=\"wp-image-29998\" srcset=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/ic-gorsel3.jpg 740w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/ic-gorsel3-650x285.jpg 650w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/ic-gorsel3-380x166.jpg 380w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption>Lojistik regresyonun \u00e7al\u0131\u015fmas\u0131 i\u00e7in, de\u011fi\u015fkenin &#8220;ikili&#8221; olmas\u0131 gerekir.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Regresyon analizi bir veri k\u00fcmesinde bulunan di\u011fer de\u011fi\u015fkenlere dayal\u0131 olarak s\u00fcrekli de\u011ferleri tahmin etmek i\u00e7in kullan\u0131l\u0131r. \u00d6rne\u011fin, talep, kullan\u0131labilirlik ve di\u011fer fakt\u00f6rlere dayal\u0131 olarak bir \u00fcr\u00fcn\u00fcn gelecekteki fiyat\u0131n\u0131 tahmin etmek i\u00e7in regresyon analizini kullanabilirsiniz. En s\u0131k kulan\u0131lan regresyon teknikleri Do\u011frusal Regresyon ve Lojistik Regresyon olarak bilinir.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">Do\u011frusal Regresyon (Linear Regression):<\/span> Di\u011fer de\u011fi\u015fkenleri analiz ederek bilinmeyen bir de\u011fi\u015fkenin de\u011ferini tahmin eder. \u00d6rne\u011fin, yak\u0131n zamanda sat\u0131lan i\u015fletmelerle ilgili verilerle (i\u015fletme t\u00fcr\u00fc, konum, boyut, sat\u0131\u015f fiyat\u0131, sat\u0131\u015f tarihi&#8230;) ba\u015fka bir i\u015fletmenin piyasa de\u011ferini konuma, sekt\u00f6re veya gelecekteki sat\u0131\u015f tarihine g\u00f6re tahmin edebilirsiniz. <br><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">Lojistik Regresyon (Logistic Regressions):<\/span> Bu algoritma, bir de\u011fi\u015fkenin belirli bir sonucu destekleyip desteklemedi\u011fini tahmin etmek i\u00e7in de\u011ferlidir. Lojistik regresyonun \u00e7al\u0131\u015fmas\u0131 i\u00e7in, de\u011fi\u015fkenin &#8220;ikili&#8221; olmas\u0131 gerekir. Ba\u015fka bir deyi\u015fle, bir de\u011fi\u015fkenin varl\u0131\u011f\u0131n\u0131n ya da var olmamas\u0131n\u0131n bir \u201cevet veya hay\u0131r\u201d cevab\u0131n\u0131 nas\u0131l etkiledi\u011fini ara\u015ft\u0131r\u0131yor olman\u0131z gerekir.<\/li><\/ul>\n\n\n\n<h3 id=\"kumeleme\" class=\"wp-block-heading\">K\u00fcmeleme<\/h3>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/49858-Converted-02.png\" alt=\"veri madencili\u011fi, data mining, veri madencili\u011finin faydalar\u0131, veri madencili\u011fi nedir, veri madencili\u011fi y\u00f6ntemleri, regresyon analizi, k\u00fcmeleme\" class=\"wp-image-30003\" width=\"389\" height=\"368\" srcset=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/49858-Converted-02.png 659w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/49858-Converted-02-650x616.png 650w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/49858-Converted-02-380x360.png 380w\" sizes=\"auto, (max-width: 389px) 100vw, 389px\" \/><figcaption>K\u00fcmeleme ile elde edilen veriler, reklam kampanyalar\u0131nda yeni m\u00fc\u015fterileri hedeflerken kullan\u0131labilir.<\/figcaption><\/figure><\/div>\n\n\n\n<p>K\u00fcmeleme (Clustering) tekni\u011fi, benzer ve farkl\u0131 \u00f6\u011feleri bir arada organize eder. K\u00fcmeleme; anlaml\u0131, aranabilir ve analiz edilebilir bir yap\u0131 sa\u011flamak i\u00e7in yap\u0131land\u0131r\u0131lmam\u0131\u015f bir veri k\u00fcmesindeki nesneler aras\u0131ndaki ili\u015fkileri tan\u0131mlar. \u00d6rne\u011fin, m\u00fc\u015fterilerinizin % 35&#8217;inin 25-40 ya\u015flar\u0131nda erkeklerden olu\u015ftu\u011funu ve lacivert \u015fapkadan ho\u015fland\u0131\u011f\u0131n\u0131 \u00f6\u011frenebilirsiniz. Bu bilgiler, reklam kampanyalar\u0131nda yeni m\u00fc\u015fterileri hedeflerken de\u011ferli olabilir.<\/p>\n\n\n\n<h3 id=\"aykiri-deger-tespiti\" class=\"wp-block-heading\">Ayk\u0131r\u0131 De\u011fer Tespiti<\/h3>\n\n\n\n<p>Ayk\u0131r\u0131 De\u011fer Tespiti (Outlier Detection), verilerdeki anormallikleri g\u00f6rmemizi sa\u011flar. Anormallik veya <span class=\"has-inline-color has-vivid-cyan-blue-color\">ayk\u0131r\u0131 de\u011fer, beklenen modellerden \u00f6nemli \u00f6l\u00e7\u00fcde sapan bir de\u011fer veya de\u011ferler k\u00fcmesidir<\/span>. \u00d6zellikle sahtekarl\u0131k tespiti, siber sald\u0131r\u0131 izlemesi ve sistemlerin performans\u0131n\u0131n izlenmesi a\u00e7\u0131s\u0131ndan kullan\u0131\u015fl\u0131d\u0131r.<\/p>\n\n\n\n<h3 id=\"zaman-serisi-tahmini\" class=\"wp-block-heading\">Zaman Serisi Tahmini<\/h3>\n\n\n\n<p>Zaman Serisi Tahmini (Time Series Forecasting), bir makine \u00f6\u011frenimi modelidir ve belirli eylemler i\u00e7in en iyi zamanlamay\u0131 tahmin etmek i\u00e7in kullan\u0131l\u0131r. Tarihsel verileri kullan\u0131r ve <span class=\"has-inline-color has-vivid-cyan-blue-color\">tarihsel verilerdeki kal\u0131plar\u0131 belirler.<\/span> \u00d6rne\u011fin, bir ara\u00e7 \u00fcreticisi, stoklaman\u0131n ne zaman gerekli oldu\u011funu tahmin etmek i\u00e7in ge\u00e7mi\u015f verileri, zaman serisi modeliyle analiz edebilir. Benzer \u015fekilde, bir perakendeci yeni bir \u00fcr\u00fcn\u00fcn piyasaya s\u00fcr\u00fclmesini planlamak i\u00e7in bu modeli kullanabilir. <\/p>\n\n\n\n<h3 id=\"karar-agaclari\" class=\"wp-block-heading\">Karar A\u011fa\u00e7lar\u0131<\/h3>\n\n\n\n<p>Karar a\u011fa\u00e7lar\u0131 (Decision Trees), bir dizi ikili kurala dayal\u0131 olarak sonu\u00e7lar\u0131 tahmin eden modelleme teknikleridir. <span class=\"has-inline-color has-vivid-cyan-blue-color\">Bir karar a\u011fac\u0131 algoritmas\u0131 ayn\u0131 girdiyle ayn\u0131 sonucu \u00fcretir. <\/span>Karar a\u011fa\u00e7lar\u0131, s\u0131n\u0131fland\u0131rma modelleri ve regresyon analizi olu\u015fturmak i\u00e7in kullan\u0131l\u0131r. <\/p>\n\n\n\n<h3 id=\"noral-aglar\" class=\"wp-block-heading\">N\u00f6ral A\u011flar<\/h3>\n\n\n\n<p>N\u00f6ral a\u011flar (Neural Networks), \u0130nsan beyninden esinlenerek modellenmi\u015ftir, inan\u0131lmaz derecede karma\u015f\u0131k olabilir. \u0130\u015fletmelerin, sinir a\u011flar\u0131 in\u015fa etmek ve uygulamak i\u00e7in ger\u00e7ekten yetenekli personelleri i\u015fe almas\u0131n\u0131 gerektirebilir. S\u00fcr\u00fcc\u00fcs\u00fcz ara\u00e7 teknolojisi gibi h\u0131zl\u0131 yan\u0131tlar gerektiren durumlarda kullan\u0131\u015fl\u0131d\u0131r. <\/p>\n\n\n\n<h3 id=\"gorsellestirme\" class=\"wp-block-heading\">G\u00f6rselle\u015ftirme<\/h3>\n\n\n\n<p>G\u00f6rselle\u015ftirme (Visualization), veri madencili\u011finin \u00e7ok \u00f6nemli bir par\u00e7as\u0131d\u0131r, i\u00e7 g\u00f6r\u00fcleri ortaya \u00e7\u0131karmak i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Modern veri g\u00f6rselle\u015ftirme ara\u00e7lar\u0131n\u0131n \u00e7o\u011fu, b\u00fcy\u00fck veri k\u00fcmelerini h\u0131zla organize etmek i\u00e7in g\u00f6sterge tablolar\u0131n\u0131 kullan\u0131r. <span class=\"has-inline-color has-vivid-cyan-blue-color\">De\u011fi\u015fken se\u00e7imi, yanl\u0131\u015f bilgi bulma ve bir veri k\u00fcmesinin boyutlar\u0131n\u0131 azaltma amac\u0131yla y\u00fcksek d\u00fczeyde ili\u015fkili de\u011fi\u015fkenleri birle\u015ftirmek i\u00e7in yararl\u0131d\u0131r<\/span>. Baz\u0131 yayg\u0131n veri g\u00f6rselle\u015ftirme y\u00f6ntemleri aras\u0131nda a\u011fa\u00e7 haritalar\u0131, \u00e7izelgeler, \u0131s\u0131 haritalar\u0131 ve histogramlar say\u0131labilir.<\/p>\n\n\n\n<h3 id=\"sirali-model-madenciligi\" class=\"wp-block-heading\">S\u0131ral\u0131 Model Madencili\u011fi<\/h3>\n\n\n\n<p>S\u0131ral\u0131 Model Madencili\u011fi (Sequential Pattern Mining), zaman serisi tekni\u011fine benzer \u015fekilde s\u0131rayla meydana gelen olaylar\u0131 tan\u0131mlar. \u00c7o\u011funlukla i\u015flemsel veri k\u00fcmelerine uygulan\u0131r ve m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 anlamak i\u00e7in yararl\u0131 olabilir. \u00dcr\u00fcn tavsiyeleri ve sat\u0131\u015f f\u0131rsatlar\u0131n\u0131 art\u0131rabilir.<\/p>\n\n\n\n<h2 id=\"veri-madenciligi-uygulama-alanlari\" class=\"wp-block-heading\">Veri Madencili\u011fi Uygulama Alanlar\u0131<\/h2>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"324\" src=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/ic-gorsel2.jpg\" alt=\"veri madencili\u011fi, data mining, veri madencili\u011finin faydalar\u0131, veri madencili\u011fi nedir, veri madencili\u011fi y\u00f6ntemleri, regresyon analizi, k\u00fcmeleme, veri madenci\u011fi uygulama alanlar\u0131\" class=\"wp-image-29999\" srcset=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/ic-gorsel2.jpg 740w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/ic-gorsel2-650x285.jpg 650w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/ic-gorsel2-380x166.jpg 380w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption>Finans kurumlar\u0131 potansiyel olarak hileli i\u015flemler i\u00e7in veri madencili\u011fine ba\u015fvurur.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Sat\u0131\u015flar\u0131 ve m\u00fc\u015fterileri elde tutma oran\u0131n\u0131 art\u0131r\u0131rken kullan\u0131c\u0131 kat\u0131l\u0131m\u0131n\u0131 ve deneyimini iyile\u015ftiren veri madencili\u011fi, fark\u0131nda olsak da olmasak da birbirinden farkl\u0131 alanlarda hayatlar\u0131m\u0131z\u0131 kolayla\u015ft\u0131rmaya \u00e7al\u0131\u015f\u0131yor:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Veri madencili\u011fi teknikleri, m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 tahmin etmek i\u00e7in ileti\u015fim sekt\u00f6r\u00fcnde kullan\u0131l\u0131r. Reklam verenlerin benzer m\u00fc\u015fterileri belirlemelerine yard\u0131mc\u0131 olarak potansiyel m\u00fc\u015fterileri \u00f6zel reklamlar ve promosyonlarla hedeflemelerine yard\u0131m eder. <strong>Amazon <\/strong>ve<strong> Netflix<\/strong> gibi \u015firketler, m\u00fc\u015fterilerin g\u00f6z atma, g\u00f6r\u00fcnt\u00fcleme ve harcama al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re sat\u0131n alma \u00f6nerileri sunmak i\u00e7in bu tekniklerden yararlan\u0131r.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-size: 1rem; letter-spacing: 0px;\">\u015eirketler, halk\u0131n \u00fcr\u00fcnlerini ve tekliflerini nas\u0131l g\u00f6rd\u00fc\u011f\u00fcn\u00fc ortaya \u00e7\u0131karmak i\u00e7in &#8220;metin madencili\u011fi&#8221; yoluyla sosyal medya platformlar\u0131ndan gelen verileri analiz eder. Genel duygular\u0131 anlamak i\u00e7in do\u011fal dil i\u015fleme (NLP) ve istatistiksel model tan\u0131may\u0131 kullan\u0131r. Veri madencili\u011fi, kamusal duyarl\u0131l\u0131\u011f\u0131 fark etmenizi ve marka itibar\u0131n\u0131 art\u0131rmak i\u00e7in pazarlama, halkla ili\u015fkiler ve \u00fcr\u00fcn geli\u015ftirme alanlar\u0131na bilin\u00e7le y\u00f6n vermenizi sa\u011flar.<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-size: 1rem; letter-spacing: 0px;\">Veri madencili\u011fi ile t\u0131bbi kay\u0131tlardan elde edilen istatistiksel modeller, t\u0131bbi tan\u0131 ve hasta risk de\u011ferlendirmesi a\u00e7\u0131s\u0131ndan \u00f6nemlidir. Doktorlar\u0131n \u00f6nleyici bak\u0131m i\u00e7in risk fakt\u00f6r\u00fc uyar\u0131lar\u0131 ve ya\u015fam tarz\u0131 \u00f6nerileri olu\u015fturmas\u0131na izin ver<\/span>ir. <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Veri madencili\u011fi, sigorta \u015firketlerinin \u00fcr\u00fcnlerini karl\u0131 bir \u015fekilde fiyatland\u0131rmalar\u0131na ve yeni veya mevcut m\u00fc\u015fterilerine yeni teklifler sunmalar\u0131na yard\u0131mc\u0131 olur. <span style=\"font-size: 1rem; letter-spacing: 0px;\">Veri madencili\u011fi yoluyla sigorta \u015firketleri; m\u00fc\u015fterilerinin kazalarla, bedensel yaralanmalarla, t\u0131bbi durumlar ve cerrahi sonu\u00e7larla ve m\u00fclk hasar\u0131yla ilgili risklerini anlayabilir. Veri madencili\u011fi ayr\u0131ca sigorta \u015firketlerinin sahte iddialar\u0131n\u0131 belirlemesine de yard\u0131mc\u0131 olur. <\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-size: 1rem; letter-spacing: 0px;\">Bankalar, m\u00fc\u015fterilerin kredi ge\u00e7mi\u015fleri, kredi puanlar\u0131 ve demografik bilgilerle ilgili verilerini ara\u015ft\u0131rarak kredileri otomatik olarak onaylamak veya reddetmek ya da stratejik faiz oranlar\u0131n\u0131 hesaplamak i\u00e7in veri madencili\u011fi ve makine \u00f6\u011frenimi algoritmalar\u0131n\u0131 uygular.<\/span> Hem veri madencili\u011fi hem de makine \u00f6\u011frenmesi, veri biliminin himayesindedir ve ikisi de veri modellerini ke\u015ffetmek i\u00e7in ayn\u0131 algoritmalar\u0131 kullan\u0131r.<br><br><a href=\"https:\/\/www.turhost.com/blog\/makine-ogrenmesi-machine-learning-nedir\/\" target=\"_blank\" rel=\"noreferrer noopener\">Makine \u00d6\u011frenmesi Nedir?<\/a> adl\u0131 yaz\u0131m\u0131zdan bu algoritma t\u00fcrlerine dair a\u00e7\u0131klamalara g\u00f6z atabilirsiniz.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-size: 1rem; letter-spacing: 0px;\">Finans kurumlar\u0131, m\u00fc\u015fteri do\u011frulamas\u0131n\u0131 metin veya e-posta ile talep ederken potansiyel olarak hileli i\u015flemler i\u00e7in veri madencili\u011fine ba\u015fvurur. B\u00f6ylece normlar\u0131n d\u0131\u015f\u0131nda kalan i\u015flemleri belirlemek i\u00e7in m\u00fc\u015fteri harcama al\u0131\u015fkanl\u0131klar\u0131 izlenir.<\/span><br><br><\/li><li>Veri madencili\u011fi, e\u011fitimcilerin \u00f6\u011frenci verilerine eri\u015fmesine, ba\u015far\u0131 d\u00fczeylerini tahmin etmesine ve ekstra dikkat gerektiren \u00f6\u011frencileri bulmas\u0131na yarar.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Veri Madencili\u011fi yard\u0131m\u0131yla imalat\u00e7\u0131lar, \u00fcretim cihazlar\u0131n\u0131n a\u015f\u0131nmas\u0131n\u0131 ve y\u0131pranmas\u0131n\u0131 tahmin ederek ar\u0131za s\u00fcrelerini en aza indirmek i\u00e7in bak\u0131m zamanlar\u0131n\u0131 belirleyebilir.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Cep telefonu gibi servis sa\u011flay\u0131c\u0131lar, bir m\u00fc\u015fterinin \u015firketten ayr\u0131lma nedenlerini tahmin etmek i\u00e7in veri madencili\u011fini kullan\u0131r. Fatura ayr\u0131nt\u0131lar\u0131n\u0131, m\u00fc\u015fteri hizmetleri etkile\u015fimlerini, \u015firkete yap\u0131lan \u015fikayetleri analiz ederek her m\u00fc\u015fteriye bir olas\u0131l\u0131k puan\u0131 atayarak te\u015fvikler sunarlar.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Veri Madencili\u011fi, riskli yer ve zamanlar\u0131 belirleyerek, polis i\u015f g\u00fcc\u00fcn\u00fcn g\u00f6revlendirmelerine de yard\u0131mc\u0131 olur.<\/li><\/ul>\n\n\n\n<h2 id=\"veri-madenciligi-hangi-becerileri-gerektirir\" class=\"wp-block-heading\">Veri Madencili\u011fi Hangi Becerileri Gerektirir?<\/h2>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"402\" src=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/ic-gorsel4.jpg\" alt=\"veri madencili\u011fi, data mining, veri madencili\u011finin faydalar\u0131, veri madencili\u011fi nedir, veri madencili\u011fi y\u00f6ntemleri, regresyon analizi, k\u00fcmeleme, veri madenci\u011fi uygulama alanlar\u0131, veri madencili\u011fi hangi becerileri gerektirir,\" class=\"wp-image-30010\" srcset=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/ic-gorsel4.jpg 740w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/ic-gorsel4-650x353.jpg 650w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/ic-gorsel4-380x206.jpg 380w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption>Veri madencili\u011fi uzman\u0131,  korelasyon ile nedensellik aras\u0131ndaki fark\u0131 anlar.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Veri madencili\u011fi uzmanlar\u0131, gelecekle ilgili tahminler yapmak ve bir i\u015fletmeye stratejik tavsiyelerde bulunmak i\u00e7in b\u00fcy\u00fck miktarda veri i\u00e7inde kal\u0131plar ve anlaml\u0131 ili\u015fkiler arar. Bulduklar\u0131 bilgiler eyleme ge\u00e7irilebilir i\u00e7 g\u00f6r\u00fclere d\u00f6n\u00fc\u015ft\u00fcr\u00fclerek risk ve maliyetleri en aza indirmek, geliri art\u0131rmak, yeni pazarlar ke\u015ffetmek, t\u00fcketici davran\u0131\u015f\u0131n\u0131 daha iyi anlamak ve \u00f6zel pazarlama kampanyalar\u0131 olu\u015fturmak i\u00e7in kullan\u0131l\u0131r.<\/p>\n\n\n\n<p>Bir veri madencili\u011fi uzman\u0131n\u0131n verilerde buldu\u011fu kal\u0131plardan yararlanmas\u0131 i\u00e7in, kurulu\u015flar\u0131n hedeflerini iyi anlamas\u0131, sekt\u00f6r e\u011filimleri hakk\u0131nda bilgi sahibi olmas\u0131 \u00f6nemlidir.<\/p>\n\n\n\n<p>Veri madencili\u011fi uzman\u0131, verilerle ilgili hangi sorular\u0131 soraca\u011f\u0131n\u0131 bilir ve korelasyon ile nedensellik aras\u0131ndaki fark\u0131 anlar. Bir veri madencili\u011fi uzman\u0131 ayr\u0131ca verilerdeki ayk\u0131r\u0131 de\u011ferleri ve anormallikleri belirleyebilmelidir.<\/p>\n\n\n\n<p>Veri madencili\u011fi uzmanlar\u0131; verileri ara\u015ft\u0131rmak, ili\u015fkileri modellemek ve ard\u0131ndan bu bulgular\u0131 veri g\u00f6rselle\u015ftirme teknikleri kullanarak m\u00fc\u015fteriye aktarmak i\u00e7in veri analizi programlar\u0131n\u0131 ve istatistiksel yaz\u0131l\u0131mlar\u0131 kullan\u0131r. Bu nedenle, veri madencili\u011fi uzmanlar\u0131n\u0131n baz\u0131 teknik becerilere sahip olmas\u0131 gerekir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Veri analizi ara\u00e7lar\u0131na a\u015final\u0131k, \u00f6zellikle SQL, NoSQL, SAS ve Hadoop<\/li><li>Java, Python ve Perl programlama dillerine a\u015final\u0131k<\/li><li>\u0130\u015fletim sistemleri \u00f6zellikle LINUX deneyimi<\/li><\/ul>\n\n\n\n<p>Dahas\u0131 veri madencili\u011fi uzman\u0131 teknik bulgular\u0131 teknik olmayan meslekta\u015flar\u0131n anlayabilece\u011fi sunumlara \u00e7evirebilmelidir. Bu nedenle, topluluk \u00f6n\u00fcnde konu\u015fma ve sonu\u00e7lar\u0131 i\u00e7 ve d\u0131\u015f payda\u015flara iletme becerisi gereklidir.<\/p>\n\n\n\n<h2 id=\"ozet\" class=\"wp-block-heading\">\u00d6zet<\/h2>\n\n\n\n<p>\u0130leti\u015fim, sigorta, e\u011fitim, \u00fcretim, bankac\u0131l\u0131k, perakende, e-ticaret, t\u0131p ve biyoinformatik gibi \u00e7e\u015fitli sekt\u00f6rlerde kullan\u0131lmakta olan veri madencili\u011fi; i\u015fletmelerin daha fazla para kazanmas\u0131na ya da daha \u00e7ok tasarruf etmesine yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<p>Ge\u00e7mi\u015fi anlamak ve gelece\u011fi tahmin etmenin en g\u00fc\u00e7l\u00fc yollar\u0131ndan birini a\u00e7\u0131klad\u0131\u011f\u0131ndan veri madencili\u011fi (data mining) nedir? sorusunun yan\u0131tlar\u0131na hakim olmak i\u015fletmeler a\u00e7\u0131s\u0131nda fark yaratacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"Ge\u00e7mi\u015fi anlaman\u0131n ve gelece\u011fi tahmin etmenin en g\u00fc\u00e7l\u00fc yollar\u0131ndan biri!\n","protected":false},"author":1,"featured_media":29988,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"31400,19522,44232,32545,28132,43938","_relevanssi_noindex_reason":"","footnotes":""},"categories":[138,647],"tags":[],"class_list":{"0":"post-28980","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ipuclari","8":"category-kurumsal-hosting"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Veri Madencili\u011fi (Data Mining) Nedir? 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