{"id":29365,"date":"2020-12-22T13:08:23","date_gmt":"2020-12-22T10:08:23","guid":{"rendered":"https:\/\/www.turhost.com/blog\/?p=29365"},"modified":"2021-11-26T14:11:16","modified_gmt":"2021-11-26T11:11:16","slug":"responsive-tasarim-nedir","status":"publish","type":"post","link":"https:\/\/www.turhost.com/blog\/responsive-tasarim-nedir\/","title":{"rendered":"Responsive Tasar\u0131m Nedir?"},"content":{"rendered":"\n

Ak\u0131ll\u0131 telefon kullan\u0131m\u0131ndaki dev art\u0131\u015f web \u00fczerinde \u00fcr\u00fcn veya hizmet pazarlamayla ilgilenen herkesin Responsive Tasar\u0131m Nedir? sorusunu sormas\u0131n\u0131 gerektiriyor. Bunun nedeni; web sitenizin bir bilgisayar ekran\u0131nda d\u00fczg\u00fcn g\u00f6r\u00fcnt\u00fclenmesinin art\u0131k \u00e7o\u011funlu\u011fa ula\u015fman\u0131z i\u00e7in yeterli olmamas\u0131.<\/p>\n\n\n\n

\"Responsive
D\u00dcNYA \u00c7APINDA AKILLI TELEFON KULLANICILARININ SAYISI 4 M\u0130LYARA YAKLA\u015eMI\u015e DURUMDA (STATISTA).<\/figcaption><\/figure><\/div>\n\n\n\n

Tabletler, diz\u00fcst\u00fc bilgisayarlar ve \u00f6zellikle ak\u0131ll\u0131 telefonlarda da i\u00e7eri\u011finizin sorunlu hizalanmalar ve kaymalar olmadan kusursuz g\u00f6r\u00fcnt\u00fclenmesi \u00f6nemlidir: \u0130deal olarak tasar\u0131mda metin, yak\u0131nla\u015ft\u0131rmaya gerek kalmadan kolayl\u0131kla okunabilmeli ve g\u00f6r\u00fcnt\u00fcn\u00fcn boyutlar\u0131 ekran geni\u015fli\u011fini a\u015fmamal\u0131d\u0131r. Ancak yaln\u0131zca masa\u00fcst\u00fc kullan\u0131c\u0131lar\u0131na hitap edecek \u015fekilde tasarlanm\u0131\u015f web siteleri, farkl\u0131 ekran boyutlar\u0131nda bu tip \u00f6zellikleri sa\u011flayamaz.<\/p>\n\n\n\n

Responsive Tasar\u0131m Nedir?<\/h2>\n\n\n\n
\"Responsive
Responsive tasar\u0131m, i\u00e7eri\u011finizin ve tasar\u0131m\u0131n\u0131z\u0131n \u015fablonunun farkl\u0131 cihazlarda d\u00fczg\u00fcn bir \u015fekilde sunulmas\u0131na olanak tan\u0131r.<\/figcaption><\/figure><\/div>\n\n\n\n

Responsive \u0130ngilizce’de duyarl\u0131, uyumlu, esnek, yan\u0131t veren<\/span> anlamlar\u0131na gelir. Mobil uyumlu tasar\u0131m ya da duyarl\u0131 tasar\u0131m olarak da adland\u0131r\u0131lan responsive tasar\u0131m web sitelerinin \u00e7\u00f6z\u00fcn\u00fcrl\u00fck ve ekran boyutu farkl\u0131l\u0131klar\u0131na uyacak \u015fekilde tasarlanmas\u0131<\/span> demektir.<\/p>\n\n\n\n

Responsive tasar\u0131m bir web uygulamas\u0131n\u0131 veya web sitesini herhangi bir ekran boyutuna (bilgisayar, telefon, tablet) uygun hale getirerek kullan\u0131c\u0131n\u0131n cihaz\u0131na “yan\u0131t veren<\/span>” web aray\u00fczleri olu\u015fturmaya y\u00f6nelik bir yakla\u015f\u0131md\u0131r. <\/p>\n\n\n\n

\u00d6nceki y\u0131llarda web tasar\u0131mc\u0131lar\u0131, bir web sitesini masa\u00fcst\u00fc ve mobil i\u00e7in ayr\u0131 ayr\u0131 haz\u0131rlamak zorunda kal\u0131rd\u0131. Bu, her de\u011fi\u015fiklik yap\u0131ld\u0131\u011f\u0131nda her iki s\u00fcr\u00fcm\u00fcn de g\u00fcncellenmesi gerekti\u011fi anlam\u0131na geliyordu, hem daha fazla zaman hem de daha fazla emek gerektiriyordu. <\/p>\n\n\n\n

M\u00fc\u015fterileri i\u00e7in web siteleri tasarlayan Ethan Marcotte’nin responsive tasar\u0131m terimini bulmas\u0131 ve web sitelerinin mobil cihazlarda; masa\u00fcst\u00fc bilgisayarlarda oldu\u011fu gibi g\u00f6r\u00fcnmesini sa\u011flayan tasar\u0131m\u0131 geli\u015ftirmesi b\u00fcy\u00fck bir de\u011fi\u015fim yaratt\u0131. Marcotte’nin bu ke\u015ffi tasar\u0131m\u0131n; suyun her t\u00fcr kab\u0131n \u015feklini alma yetene\u011fi gibi<\/span> her t\u00fcr ekrana uymas\u0131n\u0131 sa\u011flad\u0131. <\/p>\n\n\n\n

Responsive Tasar\u0131m Neden \u00d6nemlidir?<\/h2>\n\n\n\n

Farkl\u0131 ekran boyutlar\u0131 i\u00e7in \u00e7ok say\u0131da \u015fablonun olu\u015fturuldu\u011fu geleneksel web tasar\u0131m\u0131n\u0131n aksine responsive tasar\u0131m, tek bir \u015fablonun i\u015flevsellik ve estetikten \u00f6d\u00fcn vermeden<\/span> farkl\u0131 ekranlara uyum sa\u011flamas\u0131na olanak tan\u0131r.<\/p>\n\n\n\n

\u0130statistikler mobil web trafi\u011finin masa\u00fcst\u00fcn\u00fc geride b\u0131rakt\u0131\u011f\u0131n\u0131 ve potansiyel ziyaret\u00e7ilerin yar\u0131s\u0131ndan fazlas\u0131n\u0131n internette gezinmek i\u00e7in mobil cihazlar kulland\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bu, kullan\u0131c\u0131 deneyimini zorla\u015ft\u0131ran, responsive tasar\u0131ma sahip olmayan sitelerin internet kullan\u0131c\u0131lar\u0131n\u0131n \u00e7o\u011funa hitap edemeyece\u011fi anlam\u0131na geliyor.<\/p>\n\n\n\n

\"Responsive
KASIM 2020 STATCOUNTER VER\u0130LER\u0130NE G\u00d6RE MOB\u0130L TRAF\u0130K %53 \u0130LE MASA\u00dcST\u00dc B\u0130LG\u0130SAYARLARI GER\u0130DE BIRAKIYOR.<\/figcaption><\/figure><\/div>\n\n\n\n

Son birka\u00e7 y\u0131lda en \u00f6nemli reklam kanallar\u0131ndan biri haline gelen mobilde, reklam harcamalar\u0131n\u0131n pandemi s\u00fcrecinde dahi art\u0131\u015f g\u00f6stermeye devam etti\u011fi biliniyor. Buradan, trafi\u011fin b\u00fcy\u00fck \u00e7o\u011funlu\u011funun mobil kullan\u0131c\u0131lardan kaynakland\u0131\u011f\u0131 bilgisi ile birlikte, a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131z mobil cihazlar i\u00e7in optimize edilmemi\u015fse pazarlama \u00e7abalar\u0131n\u0131z\u0131n bo\u015fa gidece\u011fi sonucunu \u00e7\u0131karmak m\u00fcmk\u00fcn.<\/span><\/p>\n\n\n\n

Ayr\u0131ca ziyaret\u00e7ilerin bir sitede daha uzun s\u00fcre kalmas\u0131n\u0131n, hemen \u00e7\u0131kma oranlar\u0131n\u0131 d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fc biliniyor. Hemen \u00e7\u0131kma oran\u0131, web sayfan\u0131z\u0131 ziyaret eden ve daha sonra ba\u015fka bir i\u015flem yapmadan (bir ba\u011flant\u0131ya t\u0131klamak, sitenin di\u011fer sayfalar\u0131na g\u00f6z atmak ya da sat\u0131n alma i\u015flemi yapmak…) k\u0131sa bir s\u00fcre sonra siteden ayr\u0131lan ki\u015filerin y\u00fczdesini \u00f6l\u00e7mek i\u00e7in kullan\u0131lan bir kriter. <\/p>\n\n\n\n

Ziyaret\u00e7iler, duyarl\u0131 tasar\u0131m\u0131 sayesinde olumlu bir deneyimle kar\u015f\u0131la\u015ft\u0131\u011f\u0131nda daha uzun s\u00fcre sitede kalmaya meyillidir. Responsive tasar\u0131m sitenizin herhangi bir cihazda do\u011fru \u015fekilde g\u00f6r\u00fcnt\u00fclenmesine izin vererek kullan\u0131c\u0131 deneyimini iyile\u015ftirdi\u011finden hemen \u00e7\u0131kma oranlar\u0131 d\u00fc\u015fecektir.<\/span><\/p>\n\n\n\n

Bu da arama motorlar\u0131ndaki s\u0131ralaman\u0131z\u0131 iyile\u015ftirebilir \u00e7\u00fcnk\u00fc duyarl\u0131 tasar\u0131m, temel SEO<\/span> fakt\u00f6rlerinden biridir. Siteniz mobil cihazlar i\u00e7in optimize edilmemi\u015fse, arama motoru sonu\u00e7lar\u0131nda iyi s\u0131ralamalar alamazs\u0131n\u0131z.<\/p>\n\n\n\n

Site h\u0131z\u0131<\/span> da arama motorlar\u0131n\u0131n s\u0131ralama fakt\u00f6rlerinden biridir ve responsive tasar\u0131m\u0131n olumlu etkiledi\u011fi kriterler aras\u0131ndad\u0131r.<\/p>\n\n\n\n

Yaln\u0131zca yukar\u0131daki nedenler bile responsive tasar\u0131ma yat\u0131r\u0131m yapman\u0131n i\u015fletmeler dahil her t\u00fcr web sitesi i\u00e7in bir t\u00fcr zorunluluk halini ald\u0131\u011f\u0131n\u0131n g\u00f6stergesidir. <\/p>\n\n\n\n

Mobil Uyumlu Tasar\u0131m\u0131n Avantajlar\u0131<\/h2>\n\n\n\n
\"Responsive
i\u00e7eri\u011fin manuel olarak yeniden boyutland\u0131rma ihtiyac\u0131n\u0131 ortadan kald\u0131ran resposive tasar\u0131m, kullan\u0131c\u0131 deneyimini art\u0131r\u0131r ve hemen \u00e7\u0131kma oranalar\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcr.<\/figcaption><\/figure><\/div>\n\n\n\n

Son birka\u00e7 y\u0131lda insanlar\u0131n \u00e7evrimi\u00e7i arama, bankac\u0131l\u0131k, al\u0131\u015fveri\u015f ve sosyal medya platformlar\u0131 i\u00e7in ak\u0131ll\u0131 telefonlar\u0131n\u0131 bilgisayarlardan daha fazla kullanmas\u0131yla responsive tasar\u0131m\u0131n \u00f6nemi daha da iyi anla\u015f\u0131lmaktad\u0131r. En \u00f6nemli art\u0131lar\u0131ndan birinin, i\u00e7eri\u011fin manuel olarak yeniden boyutland\u0131rma ihtiyac\u0131n\u0131 ortadan kald\u0131rmas\u0131 olan duyarl\u0131 tasar\u0131m\u0131n di\u011fer avantajlar\u0131n\u0131 \u015fu \u015fekilde s\u0131ralayabiliriz:<\/p>\n\n\n\n

  • Duyarl\u0131 bir siteye sahip olmak herhangi bir kullan\u0131c\u0131n\u0131n sitenizi herhangi bir platformdan, g\u00f6r\u00fcnmesini istedi\u011finiz \u015fekliyle g\u00f6rece\u011finden emin olman\u0131z\u0131 sa\u011flar. Web sitenizin herhangi bir ekrana uyum sa\u011flayabilmesi sizi rakiplerinizin \u00f6n\u00fcne ge\u00e7irebilir ve m\u00fc\u015fterilerinizin internette gezinmek i\u00e7in kulland\u0131\u011f\u0131 t\u00fcm yeni cihazlara sorunsuz bir \u015fekilde hitap etmenizi sa\u011flar.<\/li><\/ul>\n\n\n\n

    Responsive tasar\u0131m, kullan\u0131c\u0131n\u0131n web sitesi deneyimini cihazdan ba\u011f\u0131ms\u0131z olarak tutarl\u0131 hale getirir.<\/p>\n\n\n\n

    • Duyarl\u0131 web tasar\u0131m\u0131 takip\u00e7ilerinizin say\u0131s\u0131n\u0131 koruman\u0131za ve yenilerini kazanman\u0131za olanak tan\u0131r. <\/li><\/ul>\n\n\n\n
      • \u00d6nceden oldu\u011fu gibi iki ayr\u0131 tasar\u0131m gerektirmedi\u011finden maliyetleri d\u00fc\u015f\u00fcr\u00fcr ve web sitenizdeki de\u011fi\u015fikliklerin uygulanmas\u0131n\u0131 ayn\u0131 web sitesinin iki farkl\u0131 s\u00fcr\u00fcm\u00fcn\u00fc y\u00f6netmeye k\u0131yasla kolayla\u015ft\u0131r\u0131r.<\/li><\/ul>\n\n\n\n
        • Daha iyi kullan\u0131c\u0131 deneyimi<\/span> sa\u011flar ve insanlar\u0131n web sitenizde harcad\u0131\u011f\u0131 s\u00fcreyi art\u0131rmaya yard\u0131mc\u0131 olur. Genellikle tabletler ve cep telefonlar\u0131 gibi cihazlarda kar\u015f\u0131la\u015f\u0131lan resimlerin yanl\u0131\u015f hizalanmas\u0131, metinlerin i\u00e7 i\u00e7e girmesi gibi kullan\u0131c\u0131lar\u0131 ka\u00e7\u0131ran p\u00fcr\u00fczleri engeller. Hemen \u00e7\u0131kma oranlar\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcr.<\/li><\/ul>\n\n\n\n
          • Google, mobil uyumlu siteleri, mobil optimizasyonu olmayan sitelere g\u00f6re \u00fcst s\u0131ralarda listeler. Bu nedenle responsive tasar\u0131m ve SEO \u00e7al\u0131\u015fmalar\u0131 bir web sitesinin en vazge\u00e7ilmez ihtiya\u00e7lar\u0131ndand\u0131r.
            <\/li><\/ul>\n\n\n\n

            Responsive Tasar\u0131m Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h2>\n\n\n\n
            \"Responsive
            Responsive tasar\u0131m, kullan\u0131c\u0131n\u0131n cihaz\u0131na yan\u0131t verecek \u015fekilde otomatik olarak \u00f6l\u00e7eklendirme yaparak sayfalar\u0131n herhangi bir ekran boyutuna s\u0131\u011fmas\u0131n\u0131 sa\u011flar.<\/figcaption><\/figure><\/div>\n\n\n\n

            Responsive tasar\u0131mla kullan\u0131c\u0131lar, taray\u0131c\u0131lar\u0131 arac\u0131l\u0131\u011f\u0131yla cihazdan ba\u011f\u0131ms\u0131z olarak ayn\u0131 temel dosyaya eri\u015firler ve CSS kodu; layout denen yerle\u015fimi ekran boyutuna ba\u011fl\u0131 olarak farkl\u0131 \u015fekilde i\u015fler.<\/p>\n\n\n\n

            Responsive tasar\u0131m\u0131n esnek kanvas\u0131, web sitesindeki i\u00e7eri\u011fin ve resimlerin \u015feklini de\u011fi\u015ftirerek hem k\u00fc\u00e7\u00fck hem de b\u00fcy\u00fck ekranlar i\u00e7in eri\u015filebilir hale getirir. <\/p>\n\n\n\n

            Piksellere dayanan geleneksel tasar\u0131m yakla\u015f\u0131mlar\u0131n\u0131n aksine, duyarl\u0131 tasar\u0131m y\u00fczde olarak \u00f6l\u00e7\u00fclen de\u011fi\u015fken \u0131zgaralar\u0131 kullan\u0131r. B\u00f6ylece, sayfalar herhangi bir ekran boyutuna otomatik olarak uyum sa\u011flar ve s\u0131\u011far. Bu da web sitelerinin, her cihazda ayn\u0131 g\u00f6r\u00fcnecek \u015fekilde ve ayn\u0131 \u015fekilde \u00e7al\u0131\u015facak bi\u00e7imde uyarlanmas\u0131 anlam\u0131na gelir.<\/p>\n\n\n\n

            \u00d6zet<\/h2>\n\n\n\n

            Web uygulaman\u0131z\u0131n veya web sitenizin tasar\u0131m\u0131n\u0131n bilgisayarlarda, laptoplarda, tabletlerde veya ak\u0131ll\u0131 saatlerde d\u00fczg\u00fcn g\u00f6r\u00fcnmesini sa\u011flayan responsive tasar\u0131m; kullan\u0131c\u0131 deneyiminin iyile\u015ftirilmesi, hemen \u00e7\u0131kma oranlar\u0131n\u0131n azalmas\u0131 ve trafik art\u0131\u015f\u0131 gibi olumlu etkilere sahiptir.<\/p>\n\n\n\n

            \u00d6zetle Responsive tasar\u0131m nedir? sorusunu kullan\u0131c\u0131n\u0131n cihaz\u0131na yan\u0131t verecek \u015fekilde otomatik olarak \u00f6l\u00e7eklendirme yapan ve<\/span> yerle\u015fimleri senkronize eden tasar\u0131m yakla\u015f\u0131m\u0131 \u015feklinde yan\u0131tlayabiliriz.<\/p>\n\n\n\n

            <\/p>\n","protected":false},"excerpt":{"rendered":"Ak\u0131ll\u0131 telefon kullan\u0131m\u0131ndaki dev art\u0131\u015f web \u00fczerinde \u00fcr\u00fcn veya hizmet pazarlamayla ilgilenen herkesin Responsive Tasar\u0131m Nedir? sorusunu sormas\u0131n\u0131 gerektiriyor. \n","protected":false},"author":1,"featured_media":30343,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"40726,40425,32089,55665,5068,64336","_relevanssi_noindex_reason":"","footnotes":""},"categories":[204,653],"tags":[],"class_list":{"0":"post-29365","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dijital-pazarlama","8":"category-site-kur"},"yoast_head":"\nResponsive Tasar\u0131m Nedir? 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