{"id":29649,"date":"2020-12-28T12:09:32","date_gmt":"2020-12-28T09:09:32","guid":{"rendered":"https:\/\/www.turhost.com/blog\/?p=29649"},"modified":"2021-11-26T10:27:54","modified_gmt":"2021-11-26T07:27:54","slug":"rankbrain-nedir","status":"publish","type":"post","link":"https:\/\/www.turhost.com/blog\/rankbrain-nedir\/","title":{"rendered":"RankBrain Nedir?"},"content":{"rendered":"\n<p>RankBrain Nedir? sorusunu modern internetin inan\u0131lmaz derecede \u00f6nemli bir par\u00e7as\u0131 \u015feklinde yan\u0131tlamak m\u00fcmk\u00fcn ancak elbette ki bundan \u00e7ok daha geni\u015f bir a\u00e7\u0131klamay\u0131 hak ediyor. Google&#8217;\u0131n arama motorlar\u0131 aras\u0131ndaki liderli\u011fini korumas\u0131nda b\u00fcy\u00fck pay sahibi olan RankBrain, SEO stratejileriniz i\u00e7in \u00e7ok iyi anlaman\u0131z gereken zeki bir algoritma.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"464\" src=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-1-5-1200x464.jpg\" alt=\"RankBrain, RankBrain Nedir?, Google Algoritmalar\u0131, yapay zeka, Google arama sonu\u00e7lar\u0131\" class=\"wp-image-30680\" srcset=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-1-5-1200x464.jpg 1200w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-1-5-650x251.jpg 650w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-1-5-768x297.jpg 768w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-1-5-1536x594.jpg 1536w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-1-5-2048x791.jpg 2048w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-1-5-380x147.jpg 380w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-1-5-800x309.jpg 800w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-1-5-1160x448.jpg 1160w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-1-5.jpg 2544w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption>RankBrain&#8217;in en iyi 3 s\u0131ralama fakt\u00f6r\u00fcnden biridir.<\/figcaption><\/figure><\/div>\n\n\n\n<p>RankBrain, Google&#8217;\u0131n arama sonu\u00e7lar\u0131n\u0131 listelerken kulland\u0131\u011f\u0131 bir makine \u00f6\u011frenimi algoritmas\u0131d\u0131r. Google&#8217;\u0131n arama sonu\u00e7lar\u0131n\u0131 s\u0131n\u0131fland\u0131rarak sorgular\u0131 i\u015flemesine ve anlamas\u0131na yard\u0131mc\u0131 olur. RankBrain ile Google; ayn\u0131 arama sorgular\u0131n\u0131n varyasyonlar\u0131n\u0131 tan\u0131yabilir, daha karma\u015f\u0131k arama terimlerini anlayabilir ve bunlar\u0131 etkili bir \u015fekilde yorumlayabilir.<\/p>\n\n\n\n<p>Onu \u00f6zel k\u0131lan, mevcut sorgu i\u00e7in sonu\u00e7lar\u0131 iyile\u015ftirmekle kalmay\u0131p zamanla ve yeni sorgularla; ilerde yap\u0131lacak di\u011fer aramalar i\u00e7in de sonu\u00e7lar\u0131 iyile\u015ftirebilmesidir.<\/p>\n\n\n\n<p>Anahtar kelimeye ba\u011fl\u0131 olarak RankBrain, geri ba\u011flant\u0131lar\u0131n, i\u00e7erik tazeli\u011finin, i\u00e7erik uzunlu\u011funun, alan ad\u0131 otoritesinin \u00f6nemini art\u0131r\u0131r veya azalt\u0131r. Ard\u0131ndan, Google&#8217;da arama yapanlar\u0131n yeni arama sonu\u00e7lar\u0131yla nas\u0131l etkile\u015fim kurdu\u011funa bakar. Kullan\u0131c\u0131lar yeni algoritmay\u0131 daha \u00e7ok severse, algoritma kal\u0131r. De\u011filse, RankBrain eski algoritmay\u0131 tekrar devreye al\u0131r.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background\" style=\"background-color:#c4fe3e;color:#1900a3\">RankBrain&#8217;i farkl\u0131 k\u0131lan; algoritmay\u0131 kendi ba\u015f\u0131na de\u011fi\u015ftirmesidir.<\/p>\n\n\n\n<p>Asl\u0131nda Google&#8217;\u0131n Hummingbird olarak bilinen arama motoru algoritmas\u0131na yap\u0131lan bir ek olan Rankbrain&#8217;in varl\u0131\u011f\u0131 ilk kez Google taraf\u0131ndan 26 Ekim 2015&#8217;te do\u011frulanm\u0131\u015ft\u0131r. A\u00e7\u0131klama Rankbrain&#8217;in organik sonu\u00e7larda s\u0131ralamay\u0131 etkileyecek y\u00fczlerce algoritmadan biri oldu\u011funu vurgulad\u0131ysa da bug\u00fcn art\u0131k RankBrain&#8217;in en iyi 3 s\u0131ralama fakt\u00f6r\u00fcnden biri oldu\u011fu biliniyor.<\/p>\n\n\n\n<h2 id=\"yapay-zekanin-oyuna-girisi\" class=\"wp-block-heading\">Yapay Zeka&#8217;n\u0131n Oyuna Giri\u015fi<\/h2>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"464\" src=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-2-6-1200x464.jpg\" alt=\"RankBrain, RankBrain Nedir?, Google Algoritmalar\u0131, yapay zeka, Google arama sonu\u00e7lar\u0131, Rankbrain'in tarihi, Penguin, Panda g\u00fcncellemeleri\" class=\"wp-image-30682\" srcset=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-2-6-1200x464.jpg 1200w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-2-6-650x251.jpg 650w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-2-6-768x297.jpg 768w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-2-6-1536x594.jpg 1536w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-2-6-2048x791.jpg 2048w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-2-6-380x147.jpg 380w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-2-6-800x309.jpg 800w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-2-6-1160x448.jpg 1160w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-2-6.jpg 2544w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption>RankBrain&#8217;in bel kemi\u011fini olu\u015fturan <strong>Penguin <\/strong>ve <strong>Panda<\/strong> g\u00fcncellemelerine ra\u011fmen Google&#8217;\u0131n baz\u0131 arama kelimelerini anlayamamas\u0131, yapay zekan\u0131n yard\u0131m\u0131n\u0131 gerektirdi. <\/figcaption><\/figure><\/div>\n\n\n\n<p>SEO&#8217;nun ilk d\u00f6nemlerinde, web sitesi sahipleri yeterince ba\u011flant\u0131 sat\u0131n al\u0131rlarsa ve i\u00e7eri\u011fe fazlaca anahtar kelime s\u0131k\u0131\u015ft\u0131r\u0131rlarsa, herhangi bir arama terimi i\u00e7in sitelerinin iyi s\u0131ralamalar almas\u0131n\u0131 sa\u011flayabiliyordu. Google \u00e7ok ge\u00e7meden bunun kullan\u0131c\u0131lar\u0131 Google&#8217;dan uzakla\u015ft\u0131rmaya ba\u015flad\u0131\u011f\u0131n\u0131 anlad\u0131. Bu nedenle bu taktikleri uygulayan web sitelerini cezaland\u0131rmak i\u00e7in <span style=\"color:#3aa021\" class=\"has-inline-color\"><strong>Penguin <\/strong><\/span>ve <strong><span class=\"has-inline-color has-luminous-vivid-amber-color\">Panda<\/span><\/strong> g\u00fcncellemelerini devreye ald\u0131. <\/p>\n\n\n\n<p>Google, sonradan RankBrain&#8217;in bel kemi\u011fini olu\u015fturacak bu g\u00fcncellemelere ra\u011fmen arama motorunun aranan kelimeleri zaman zaman anlayamamak gibi \u00f6nemli bir sorunu oldu\u011funu ke\u015ffetti: <\/p>\n\n\n\n<p>\u0130nsanlar\u0131n Google&#8217;a yazd\u0131\u011f\u0131 anahtar kelimelerin % 15&#8217;i daha \u00f6nce hi\u00e7 g\u00f6r\u00fclmemi\u015fti. Bu, g\u00fcnde milyarlarca aramay\u0131 i\u015fleyen Google&#8217;\u0131 her g\u00fcn \u015fa\u015f\u0131rtan 450 milyon anahtar kelime oldu\u011fu anlam\u0131na geliyordu!<\/p>\n\n\n\n<p>Bunun nedeni D\u00fcnya&#8217;n\u0131n farkl\u0131 b\u00f6lgelerinde kullan\u0131lan argolar, e\u015fanlaml\u0131 kelimeler ve metin diliydi. Google, do\u011fru anahtar kelimeleri bulmad\u0131k\u00e7a onlar\u0131 ilgili web siteleri ile ili\u015fkilendiremiyordu.<\/p>\n\n\n\n<p>\u0130\u015fte tam da bu a\u015famada herkesin hayat\u0131n\u0131 bir \u015fekilde de\u011fi\u015ftirmeyi ba\u015faran Yapay Zeka (AI); Google&#8217;\u0131n RankBrain&#8217;i bug\u00fcnk\u00fc haline getirmesine yard\u0131mc\u0131 oldu. <\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background\" style=\"background-color:#f3f6db;color:#ab147b\">Ayn\u0131 \u015feyi ifade eden farkl\u0131 arama terimleri i\u00e7in ortak sonu\u00e7lar bulmaya ve sonraki aramalarda kullan\u0131c\u0131 memnuniyetini art\u0131rmaya \u00e7al\u0131\u015fan RankBrain, as\u0131l anahtar kelime girilmese bile isabetli sayfalar\u0131 sunmay\u0131 ba\u015far\u0131yordu.<\/p>\n\n\n\n<h2 id=\"google-rankbrain-algoritmasinin-temel-ozellikleri\" class=\"wp-block-heading\">Google RankBrain Algoritmas\u0131n\u0131n Temel \u00d6zellikleri<\/h2>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"464\" src=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-3-3-1200x464.jpg\" alt=\"RankBrain, RankBrain Nedir?, Google Algoritmalar\u0131, yapay zeka, Google arama sonu\u00e7lar\u0131, Rankbrain'in tarihi, Penguin, Panda g\u00fcncellemeleri, Google RankBrain Algoritmas\u0131n\u0131n Temel \u00d6zellikleri, PageRank \" class=\"wp-image-30683\" srcset=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-3-3-1200x464.jpg 1200w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-3-3-650x251.jpg 650w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-3-3-768x297.jpg 768w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-3-3-1536x594.jpg 1536w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-3-3-2048x791.jpg 2048w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-3-3-380x147.jpg 380w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-3-3-800x309.jpg 800w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-3-3-1160x448.jpg 1160w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-3-3.jpg 2544w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption>RankBrain \u00f6zellikle sorgu benzersizse ve bilinmiyorsa, hemen devreye girer.<\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>RankBrain; arama sorgular\u0131n\u0131, insanlar\u0131n SERP&#8217;lerdeki davran\u0131\u015flar\u0131n\u0131 ve t\u0131klad\u0131klar\u0131 sonucun g\u00f6t\u00fcrd\u00fc\u011f\u00fc web sitesinde ge\u00e7irdi\u011fi zaman\u0131 anlamland\u0131r\u0131r.Toplanan verilerdeki \u00f6r\u00fcnt\u00fcleri g\u00f6zlemler ve sonu\u00e7lar\u0131 matematiksel olarak hesaplar.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>RankBrain&#8217;in t\u00fcm \u00f6\u011frenme s\u00fcre\u00e7lerinin \u00e7evrimd\u0131\u015f\u0131 ger\u00e7ekle\u015fti\u011fini duydu\u011funuzda \u015fa\u015f\u0131rabilirsiniz. Rankbrain her g\u00fcn, i\u015fledi\u011fi ge\u00e7mi\u015f verilere dayanarak nas\u0131l tahmin yap\u0131laca\u011f\u0131n\u0131 \u00f6\u011frenmeye devam eder.<br><br><\/li><li>RankBrain, onu tasarlayan Google m\u00fchendislerinden \u00e7ok daha ak\u0131ll\u0131 oldu\u011funu kan\u0131tlam\u0131\u015ft\u0131r. Google, bir grup Google m\u00fchendisinden belirli bir arama i\u00e7in en iyi sayfay\u0131 belirlemesini istedi\u011finde RankBrain, Google m\u00fchendislerinden % 10 daha iyi performans g\u00f6stermi\u015ftir.<br><br><\/li><li>PageRank her zaman bir web sayfas\u0131nda ba\u011flant\u0131, anahtar kelime, i\u00e7eri\u011fin uzunlu\u011fu gibi iyi s\u0131ralama fakt\u00f6rleri ararken, RankBrain a\u011f\u0131rl\u0131kl\u0131 olarak son kullan\u0131c\u0131n\u0131n sorgusuna g\u00f6re veri do\u011frulu\u011funa ve i\u00e7eri\u011fin alaka d\u00fczeyine bakar. RankBrain, b\u00fcy\u00fck karde\u015fi gibi \u00e7al\u0131\u015fmad\u0131\u011f\u0131ndan RankBrain ortaya \u00e7\u0131kt\u0131ktan sonra PageRank alaka d\u00fczeyini kaybetmi\u015ftir.<br><br><\/li><li>RankBrain \u00f6nceden her g\u00fcn tek ba\u015f\u0131na toplam Google sorgular\u0131n\u0131n %15&#8217;ini ele al\u0131yordu ancak sonradan Google&#8217;a girilen hemen hemen t\u00fcm sorguya dahil edildi. T\u00fcm dillerdeki ve t\u00fcm \u00fclkelerdeki sorgular\u0131 etkileyen RankBrain \u00f6zellikle sorgu benzersizse ve bilinmiyorsa, hemen devreye girer. <br><br><\/li><li>Yapay Zeka 3 seviyede s\u0131n\u0131fland\u0131r\u0131lm\u0131\u015ft\u0131r. Yapay S\u00fcper Zeka, Yapay Genel Zeka ve Yapay Dar Zeka. RankBrain&#8217;in yetene\u011fi m\u00fckemmel olsa da AI \u00fcst\u00fcnl\u00fc\u011f\u00fc a\u00e7\u0131s\u0131ndan daha d\u00fc\u015f\u00fck bir seviyeye aittir. RankBrain\u2019in makine \u00f6\u011frenimi algoritmas\u0131 Yapay Dar Zeka kategorisine aittir.<\/li><\/ul>\n\n\n\n<h2 id=\"rankbrain-nasil-calisir\" class=\"wp-block-heading\">RankBrain Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h2>\n\n\n\n<p>\u00d6nceden Google, arama sorgunuzdaki kelimeleri bir sayfadaki kelimelerle e\u015fle\u015ftirmeye \u00e7al\u0131\u015f\u0131rd\u0131. Bug\u00fcn ise Google, RankBrain ile ne demek istedi\u011finizi ger\u00e7ekten anlamaya \u00e7al\u0131\u015f\u0131yor: T\u0131pk\u0131 bir insan gibi! <\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"464\" src=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-4-1-1200x464.jpg\" alt=\"RankBrain, RankBrain Nedir?, Google Algoritmalar\u0131, yapay zeka, Google arama sonu\u00e7lar\u0131, RankBrain Nas\u0131l \u00c7al\u0131\u015f\u0131r?\" class=\"wp-image-30686\" srcset=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-4-1-1200x464.jpg 1200w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-4-1-650x251.jpg 650w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-4-1-768x297.jpg 768w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-4-1-1536x594.jpg 1536w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-4-1-2048x791.jpg 2048w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-4-1-380x147.jpg 380w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-4-1-800x309.jpg 800w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-4-1-1160x448.jpg 1160w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-4-1.jpg 2544w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption>Kullan\u0131c\u0131 davran\u0131\u015f\u0131, i\u00e7eri\u011fin de\u011ferini anlatan en iyi g\u00f6stergedir.<\/figcaption><\/figure><\/div>\n\n\n\n<p>RankBrain, daha \u00f6nce hi\u00e7 g\u00f6r\u00fclmemi\u015f anahtar kelimeleri \u00f6nceden g\u00f6rd\u00fckleriyle e\u015fle\u015ftirerek, s\u0131radan anahtar kelime e\u015fle\u015ftirmenin \u00f6tesine ge\u00e7ebiliyor. Arama teriminizi kavramlara d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor ve bu kavram\u0131 kapsayan sayfalar\u0131 bulmaya \u00e7al\u0131\u015f\u0131yor. Bilinmeyen bir sorguyla kar\u015f\u0131la\u015f\u0131rsa, orijinal sorguya en \u00e7ok benzeyen vekt\u00f6r\u00fc ar\u0131yor. Be\u011fenece\u011finizi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc bir dizi arama sonucunu g\u00f6steriyor ve sonu\u00e7larda bir\u00e7ok ki\u015fi belirli bir sayfay\u0131 be\u011fenirse, o sayfaya bir s\u0131ralama art\u0131\u015f\u0131 sa\u011fl\u0131yor. Kullan\u0131c\u0131lar yeni s\u0131ralamay\u0131 verimli bulmazsa \u00f6nceki algoritmay\u0131 devreye al\u0131yor.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background\" style=\"background-color:#c5f9ff;color:#150c50\">RankBrain&#8217;in iki temel g\u00f6revi bulunur: Arama sorgular\u0131n\u0131 (anahtar kelimeler) anlamak ve insanlar\u0131n sonu\u00e7larla nas\u0131l etkile\u015fimde bulundu\u011funu \u00f6l\u00e7mek (kullan\u0131c\u0131 memnuniyeti).<\/p>\n\n\n\n<p>RankBrain tam olarak arama sonu\u00e7lar\u0131yla nas\u0131l etkile\u015fim kurdu\u011funuzu g\u00f6zlemleyecek \u015fekilde tasarlanm\u0131\u015ft\u0131r. Organik t\u0131klama oran\u0131, sayfada kalma s\u00fcresi, hemen \u00e7\u0131kma oran\u0131 ve bounce rate gibi UX sinyallerini kullan\u0131r. Bunlar kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan en g\u00fc\u00e7l\u00fc sinyaller olarak bilinir ve kullan\u0131c\u0131 deneyimi, Google\u2019\u0131n i\u015finin hayati bir par\u00e7as\u0131d\u0131r! \u00c7\u00fcnk\u00fc kullan\u0131c\u0131 davran\u0131\u015f\u0131, i\u00e7eri\u011fin de\u011ferini anlatan en iyi g\u00f6stergedir.<\/p>\n\n\n\n<p>Web siteniz y\u00fcksek t\u0131klama oran\u0131 ile d\u00fc\u015f\u00fck hemen \u00e7\u0131kma oran\u0131na sahipse ve ziyaret\u00e7ilerin sayfalar\u0131n\u0131zda ge\u00e7irdi\u011fi s\u00fcre fazlaysa Rankbrain&#8217;e g\u00f6re, o g\u0131pta edilen 1 numaraya g\u00f6z\u00fcn\u00fcz\u00fc dikmekte sonuna kadar hakl\u0131s\u0131n\u0131z!<\/p>\n\n\n\n<p>\u015eimdi Rankbrain&#8217;in kullan\u0131c\u0131 deneyimi i\u00e7in \u00e7ok \u00f6nemli olan bu g\u00fc\u00e7l\u00fc sinyallerini nas\u0131l kulland\u0131\u011f\u0131na bakal\u0131m:<\/p>\n\n\n\n<h3 id=\"tiklama-orani\" class=\"wp-block-heading\">T\u0131klama Oran\u0131<\/h3>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"464\" src=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-5-1-1200x464.jpg\" alt=\"T\u0131klama Oran\u0131, RankBrain, RankBrain Nedir?, Google Algoritmalar\u0131, yapay zeka, Google arama sonu\u00e7lar\u0131\" class=\"wp-image-30688\" srcset=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-5-1-1200x464.jpg 1200w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-5-1-650x251.jpg 650w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-5-1-768x297.jpg 768w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-5-1-1536x594.jpg 1536w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-5-1-2048x791.jpg 2048w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-5-1-380x147.jpg 380w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-5-1-800x309.jpg 800w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-5-1-1160x448.jpg 1160w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-5-1.jpg 2544w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption>Web siteniz y\u00fcksek t\u0131klama oran\u0131 ile d\u00fc\u015f\u00fck hemen \u00e7\u0131kma oran\u0131na sahipse ve ziyaret\u00e7ilerin sayfalar\u0131n\u0131zda ge\u00e7irdi\u011fi s\u00fcre fazlaysa RankBrain sitenizi be\u011fenir!<\/figcaption><\/figure><\/div>\n\n\n\n<p>RankBrain, bir arama terimi i\u00e7in g\u00f6sterilen sonu\u00e7lar\u0131 izler ve gelecekteki s\u0131ralamalar\u0131 belirlemek i\u00e7in bunu kullanmadan \u00f6nce her sonucun ald\u0131\u011f\u0131 t\u0131klama oran\u0131n\u0131 kaydeder. 5. konumdaki web sitesi s\u00fcrekli olarak 4. konumdan daha y\u00fcksek t\u0131klama oran\u0131 al\u0131yorsa, o zaman RankBrain, 5. konumun asl\u0131nda daha iyi bir sonu\u00e7 oldu\u011funu ve arama yapanlar\u0131n arad\u0131klar\u0131yla daha alakal\u0131 oldu\u011funu d\u00fc\u015f\u00fcnmeye ba\u015flar.<\/p>\n\n\n\n<p>B\u00f6ylece, bu iki web sitesinin s\u0131ralamas\u0131n\u0131 de\u011fi\u015ftirir ve yer de\u011fi\u015fiminden sonra nas\u0131l performans g\u00f6sterdiklerine bakar. Yeni durumda 4. konumda olan web sitesi hala 5. s\u0131radaki rakibinden daha fazla t\u0131klama al\u0131yorsa, RankBrain yeni konumun sevildi\u011fini anlar. <span style=\"color:#f111b5\" class=\"has-inline-color\">T\u00fcm bu denemeler, Google&#8217;\u0131n g\u00f6sterdi\u011fi sonu\u00e7lar\u0131n, arama yapanlar i\u00e7in olabilecek en y\u00fcksek kalitede olmas\u0131n\u0131 ama\u00e7lar.<\/span><\/p>\n\n\n\n<h3 id=\"hemen-cikma-orani\" class=\"wp-block-heading\">Hemen \u00c7\u0131kma Oran\u0131<\/h3>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"464\" src=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-6-1200x464.jpg\" alt=\"RankBrain, RankBrain Nedir?, Google Algoritmalar\u0131, yapay zeka, Google arama sonu\u00e7lar\u0131, hemen \u00e7\u0131kma oran\u0131\n\n\" class=\"wp-image-30691\" srcset=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-6-1200x464.jpg 1200w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-6-650x251.jpg 650w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-6-768x297.jpg 768w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-6-1536x594.jpg 1536w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-6-2048x791.jpg 2048w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-6-380x147.jpg 380w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-6-800x309.jpg 800w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-6-1160x448.jpg 1160w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-6.jpg 2544w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption>RANKBRA\u0130N, KULLANICILARIN ARADI\u011eI CEVABI HIZLICA BULMALARINA YARDIM EDER.<\/figcaption><\/figure><\/div>\n\n\n\n<p>RankBrain, t\u0131klama oran\u0131na benzer bir \u015fekilde, arama yapanlar\u0131n t\u0131klad\u0131\u011f\u0131nda her bir sonucun ald\u0131\u011f\u0131 hemen \u00e7\u0131kma oran\u0131n\u0131 (Bounce Rate) izler. \u00c7ok say\u0131da kullan\u0131c\u0131 \u00fc\u00e7\u00fcnc\u00fc s\u0131radaki bir sonuca t\u0131klay\u0131p etkile\u015fim olmadan web sitesinden \u00e7\u0131kar ve d\u00f6rd\u00fcnc\u00fc sonuca t\u0131klay\u0131p sayfayla etkile\u015fime girerse, Rankbrain 4. sonuncun arama yapanlar\u0131n arad\u0131\u011f\u0131 as\u0131l cevab\u0131 sundu\u011funu d\u00fc\u015f\u00fcn\u00fcr.<\/p>\n\n\n\n<p>T\u0131klama oran\u0131 testlerinde oldu\u011fu gibi, RankBrain, arama sonu\u00e7lar\u0131nda daha y\u00fcksek hemen \u00e7\u0131kma oranlar\u0131na sahip web sitelerini s\u00fcrekli olarak test eder, <span style=\"color:#424fe2\" class=\"has-inline-color\">amac\u0131 arama yapanlar\u0131n arad\u0131klar\u0131n\u0131 daha h\u0131zl\u0131 bulmalar\u0131n\u0131 sa\u011flamakt\u0131r.<\/span><\/p>\n\n\n\n<h3 id=\"sayfada-kalma-suresi\" class=\"wp-block-heading\">Sayfada Kalma S\u00fcresi<\/h3>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"464\" src=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-7-1200x464.jpg\" alt=\"RankBrain, RankBrain Nedir?, Google Algoritmalar\u0131, yapay zeka, Google arama sonu\u00e7lar\u0131, bekleme s\u00fcresi, dwell time, sayfada kalma s\u00fcresi\n\n\" class=\"wp-image-30694\" srcset=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-7-1200x464.jpg 1200w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-7-650x251.jpg 650w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-7-768x297.jpg 768w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-7-1536x594.jpg 1536w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-7-2048x791.jpg 2048w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-7-380x147.jpg 380w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-7-800x309.jpg 800w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-7-1160x448.jpg 1160w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/yazi-ici-gorsel-7.jpg 2544w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption>S\u0130TEN\u0130Z\u0130 KULLANICILAR \u0130\u00c7\u0130N OPT\u0130M\u0130ZE ETMEYE ODAKLANMANIZ, RANKBRA\u0130N ALGOR\u0130TMASININ \u00d6Z\u00dcD\u00dcR.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Bekleme s\u00fcresi (Dwell Time) de denen, bir kullan\u0131c\u0131n\u0131n sonucu t\u0131klad\u0131ktan sonra web sitesinde ne kadar zaman ge\u00e7irdi\u011fini g\u00f6steren sayfada kalma s\u00fcresi; hemen \u00e7\u0131kma oran\u0131yla bir araya getirildi\u011finde inan\u0131lmaz derecede \u00f6nemli bir metriktir.<\/p>\n\n\n\n<p>\u0130nsanlar\u0131n sayfan\u0131zda \u00e7ok zaman harcamas\u0131 Google&#8217;\u0131n sayfan\u0131z\u0131n sevildi\u011fini d\u00fc\u015f\u00fcnmesine neden olur. Bunun i\u00e7in de <span class=\"has-inline-color has-luminous-vivid-orange-color\">SEO uzmanlar\u0131 arama yapan ki\u015finin sorgusunu tam olarak yan\u0131tlayabilen uzun ve kapsaml\u0131 i\u00e7eriklere yer verilmesini \u00f6nerir.<\/span><\/p>\n\n\n\n<h2 id=\"ozet\" class=\"wp-block-heading\">\u00d6zet<\/h2>\n\n\n\n<p>RankBrain algoritmas\u0131n\u0131 SEO stratejilerinize uyarlamak i\u00e7in odaklanman\u0131z gereken; web sitenizin y\u00fcksek t\u0131klama oranlar\u0131, d\u00fc\u015f\u00fck hemen \u00e7\u0131kma oranlar\u0131 ve y\u00fcksek sayfada kalma s\u00fcrelerine sahip olmas\u0131d\u0131r. <strong>Bu asl\u0131nda web sitenizi algoritma i\u00e7in de\u011fil, kullan\u0131c\u0131lar i\u00e7in optimize etmeniz gerekti\u011fi anlam\u0131na gelir!<\/strong><\/p>\n\n\n\n<p>\u00d6zetle Rank Brain Nedir? sorusunun yan\u0131t\u0131; arama sonu\u00e7lar\u0131n\u0131 s\u0131ralamak i\u00e7in Google&#8217;\u0131n kulland\u0131\u011f\u0131 yapay zekaya dayal\u0131 bir makine \u00f6\u011frenimi algoritmas\u0131d\u0131r. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"RankBrain algoritmas\u0131n\u0131 SEO stratejilerinize uyarlamak i\u00e7in odaklanman\u0131z gereken; web sitenizin y\u00fcksek t\u0131klama oranlar\u0131, d\u00fc\u015f\u00fck hemen \u00e7\u0131kma oranlar\u0131 ve y\u00fcksek sayfada kalma s\u00fcrelerine sahip olmas\u0131d\u0131r. Bu asl\u0131nda web sitenizi algoritma i\u00e7in de\u011fil, kullan\u0131c\u0131lar i\u00e7in optimize etmeniz gerekti\u011fi anlam\u0131na gelir!\n","protected":false},"author":1,"featured_media":30679,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"30906,27888,25407,44596,8146,25765","_relevanssi_noindex_reason":"","footnotes":""},"categories":[138,647],"tags":[],"class_list":{"0":"post-29649","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ipuclari","8":"category-kurumsal-hosting"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RankBrain Nedir? &#8226; Turhost Blog<\/title>\n<meta name=\"description\" content=\"RankBrain algoritmas\u0131 asl\u0131nda web sitenizi algoritma i\u00e7in de\u011fil, kullan\u0131c\u0131lar i\u00e7in optimize etmeniz gerekti\u011fi anlam\u0131na gelir!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.turhost.com/blog\/rankbrain-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RankBrain Nedir? &#8226; Turhost Blog\" \/>\n<meta property=\"og:description\" content=\"RankBrain algoritmas\u0131 asl\u0131nda web sitenizi algoritma i\u00e7in de\u011fil, kullan\u0131c\u0131lar i\u00e7in optimize etmeniz gerekti\u011fi anlam\u0131na gelir!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.turhost.com/blog\/rankbrain-nedir\/\" \/>\n<meta property=\"og:site_name\" content=\"Turhost Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-28T09:09:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-26T07:27:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/12\/kapak-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Turhost\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Turhost\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.turhost.com/blog\/rankbrain-nedir\/\",\"url\":\"https:\/\/www.turhost.com/blog\/rankbrain-nedir\/\",\"name\":\"RankBrain Nedir? 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