{"id":3110,"date":"2019-03-28T17:53:12","date_gmt":"2019-03-28T14:53:12","guid":{"rendered":"https:\/\/www.turhost.com/blog\/?p=3110"},"modified":"2022-09-30T09:15:49","modified_gmt":"2022-09-30T06:15:49","slug":"da-pa-degeri-nedir-site-otoritesi-nasil-arttirilir","status":"publish","type":"post","link":"https:\/\/www.turhost.com/blog\/da-pa-degeri-nedir-site-otoritesi-nasil-arttirilir\/","title":{"rendered":"DA &#8211; PA De\u011feri Nedir? Site Otoritesi Nas\u0131l Artt\u0131r\u0131l\u0131r?"},"content":{"rendered":"\n<p>Google, do\u011fru arama sonu\u00e7lar\u0131n\u0131 \u00fcretebilmek i\u00e7in sahip oldu\u011fu sistemi d\u00fczenli olarak iyile\u015ftirmeye \u00e7al\u0131\u015fmakta ve arama sonu\u00e7lar\u0131nda aran\u0131lan kelimelerle en ilgili  i\u00e7eri\u011fe sahip sayfalar\u0131 s\u0131ralayabilmek i\u00e7in; \u00e7e\u015fitli kriterler geli\u015ftirmektedir. <\/p>\n\n\n\n<p>DA ve PA de\u011ferleri, Spam Score ile birlikte kullan\u0131lan parametrelerdendir. Bu de\u011ferler sitenin de\u011ferlendirimesinin yap\u0131labilmesi i\u00e7in site sahibine veri sa\u011flar. Ancak Google hi\u00e7 bir site i\u00e7in PA ve DA de\u011ferlerini duyurmaz. Bu de\u011ferlere kendi yapaca\u011f\u0131n\u0131z analizlerle eri\u015febilir ya da bunun i\u00e7in hizmet veren siteleri kullanabilirsiniz.<\/p>\n\n\n\n<h2 id=\"da-nedir\" class=\"wp-block-heading\">DA Nedir?<\/h2>\n\n\n\n<p>DA (Domain Authority); alan ad\u0131 g\u00fcc\u00fc veya imaj\u0131 olarak tan\u0131mlan\u0131r. Alan ad\u0131n\u0131z\u0131n;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ka\u00e7 senedir yay\u0131nda oldu\u011fu<\/li><li>D\u0131\u015f kaynaklarda isminin ne kadar ge\u00e7ti\u011fi<\/li><li>Alan ad\u0131 niteli\u011fi ve uzunlu\u011fu gibi parametrelere g\u00f6re de\u011ferlendirilmesi ile ortaya \u00e7\u0131kan bir puanlamad\u0131r.<\/li><\/ul>\n\n\n\n<p>Alan ad\u0131 ne kadar eski ise DA de\u011feri o kadar y\u00fcksektir. K\u0131sa domain&#8217;lerin de otoriteleri do\u011fal olarak y\u00fcksektir. Do\u011frudan trafik almaya uygun domain&#8217;ler olmalar\u0131 sebebi ile bu de\u011ferleri kendili\u011finden y\u00fckselir. <\/p>\n\n\n\n<p>Ayr\u0131ca, domain&#8217;in zirvedeki domain&#8217;lerle benzerli\u011fi de DA de\u011ferini art\u0131rabilir. \u00d6rne\u011fin, <strong>Yutube<\/strong> gibi bir alan ad\u0131 <strong>hatal\u0131 yaz\u0131mlar <\/strong>nedeniyle ciddi bir trafi\u011fe sahiptir ve <strong>otorite do\u011frudan y\u00fckselir<\/strong>. <\/p>\n\n\n\n<p>Normal \u015fartlarda 2 ya\u015f\u0131ndan b\u00fcy\u00fck bir <a href=\"https:\/\/www.turhost.com\/domain\/domain-sorgulama\/\" target=\"_blank\" rel=\"noreferrer noopener\">domain<\/a> i\u00e7in en \u00f6nemli kriter; d\u0131\u015far\u0131dan ald\u0131\u011f\u0131 ba\u011flant\u0131lard\u0131r. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2019\/03\/otorite2.jpg\" alt=\"\" class=\"wp-image-3112\" srcset=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2019\/03\/otorite2.jpg 1000w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2019\/03\/otorite2-650x434.jpg 650w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2019\/03\/otorite2-768x512.jpg 768w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2019\/03\/otorite2-360x240.jpg 360w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2019\/03\/otorite2-545x364.jpg 545w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 id=\"pa-nedir\" class=\"wp-block-heading\">PA Nedir?<\/h2>\n\n\n\n<p>PA (Page Authority); bir sitenin domain&#8217;i alt\u0131nda bulunan sayfan\u0131n g\u00fcc\u00fcn\u00fc ifade eder. Site domain&#8217;i ile alt sayfalar ayn\u0131 seviyede g\u00fc\u00e7l\u00fc olmayabilir. Sayfalar i\u00e7in de ayr\u0131 ayr\u0131 \u00e7al\u0131\u015fmalar yap\u0131lmal\u0131 ve sayfalar\u0131n, de\u011ferleri SEO kriterleri dikkate al\u0131narak y\u00fckseltilmelidir.<\/p>\n\n\n\n<p>Bu noktada SEO \u00fczerinde do\u011frudan etkili bir kriter kar\u015f\u0131m\u0131za \u00e7\u0131kar: Spam Score!<\/p>\n\n\n\n<h2 id=\"spam-score\" class=\"wp-block-heading\">Spam Score<\/h2>\n\n\n\n<p>Spam score, PA ve DA parametreleri ile ters orant\u0131l\u0131 \u00e7al\u0131\u015fan bir sistemdir ve SEO de\u011ferlemesini b\u00fct\u00fcn\u00fcyle de\u011fi\u015ftirebilir. Sitenizdeki i\u00e7eriklerin, ne kadar orijinal oldu\u011fu ve Google\u2019\u0131n yan\u0131lt\u0131c\u0131 olarak tan\u0131mlad\u0131\u011f\u0131 eylemlerin i\u00e7eride ne kadar yap\u0131ld\u0131\u011f\u0131 bu skora g\u00f6re hesaplan\u0131r. <\/p>\n\n\n\n<p>Spam Score de\u011feri y\u00fcksek olan bir sitenin genellile PA ve DA de\u011ferlerinin y\u00fcksek olmas\u0131 beklenmez. Ancak bu durum m\u00fcmk\u00fcn olsa dahi sitenin arama sonu\u00e7lar\u0131nda y\u00fckselmesi m\u00fcmk\u00fcn de\u011fildir. <\/p>\n\n\n\n<p>\u00c7\u00fcnk\u00fc Spam Score Google taraf\u0131ndan sitenize verilmi\u015f olan muhtemel cezalar\u0131 da i\u00e7eren bir de\u011ferdir!<\/p>\n\n\n\n<p>Site otoritesinin artmas\u0131 i\u00e7in yap\u0131lmas\u0131 gereken \u00f6ncelikle spam score de\u011ferini s\u0131f\u0131ra yak\u0131n bir d\u00fczeye getirmektir. Bunun ard\u0131ndan, sitenizin PA ve DA de\u011ferlerini y\u00fckselterek, belli bir zaman dilimi i\u00e7erisinde y\u00fckseli\u015fe ge\u00e7ebilirsiniz. <\/p>\n\n\n\n<p>Ancak unutmamak gerekir ki DA ve PA de\u011ferlerinin y\u00fckselmesi geni\u015f zaman dilimlerini kapsayabilir. Bu noktada aceleci olmamak ve belli bir s\u00fcre sab\u0131rl\u0131 olmak \u00f6nerilir.<\/p>\n\n\n\n<p>Rakiplerinize kar\u015f\u0131 nerede durdu\u011funuzu g\u00f6rmek amac\u0131yla kullan\u0131lan bu metrik i\u00e7in <a href=\"https:\/\/www.turhost.com/blog\/domain-authority-domain-otoritesi-nedir-ve-nasil-yukseltilir\/\" target=\"_blank\" rel=\"noreferrer noopener\">Domain Authority (Domain Otoritesi) Nedir ve Nas\u0131l Y\u00fckseltilir?<\/a> adl\u0131 yaz\u0131m\u0131za g\u00f6z atabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"Google, do\u011fru arama sonu\u00e7lar\u0131n\u0131 \u00fcretebilmek i\u00e7in sahip oldu\u011fu sistemi d\u00fczenli olarak iyile\u015ftirmeye \u00e7al\u0131\u015fmakta ve arama sonu\u00e7lar\u0131nda aran\u0131lan kelimelerle&hellip;\n","protected":false},"author":5,"featured_media":3111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"56360,64284,3789,32089,63991,30906","_relevanssi_noindex_reason":"","footnotes":""},"categories":[204],"tags":[],"class_list":{"0":"post-3110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dijital-pazarlama"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DA - PA De\u011feri Nedir? 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