{"id":4223,"date":"2019-11-28T10:35:23","date_gmt":"2019-11-28T07:35:23","guid":{"rendered":"https:\/\/www.turhost.com/blog\/?p=4223"},"modified":"2020-02-17T12:30:31","modified_gmt":"2020-02-17T09:30:31","slug":"startup-nedir","status":"publish","type":"post","link":"https:\/\/www.turhost.com/blog\/startup-nedir\/","title":{"rendered":"Startup Nedir?"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

Son d\u00f6nemlerde hayat\u0131m\u0131za iyiden iyiye giren startup kavram\u0131, ak\u0131llara ilk olarak beyaz yakal\u0131lar\u0131 ve l\u00fcks plazalar\u0131 getiriyor. Teknoloji konusunda ilerici \u00e7al\u0131\u015fmalar yapan \u015firketler de startup denince akla gelen imgeler aras\u0131nda. Peki ger\u00e7ek anlamda startup kavram\u0131ndan ne anlamal\u0131y\u0131z?<\/p>\n\n\n\n

Startup kavram\u0131, ilk olarak 2010 senesinde ABD\u2019de ortaya \u00e7\u0131kt\u0131. Bu ilgin\u00e7 kavram \u00e7ok k\u0131sa bir s\u00fcre i\u00e7inde yayg\u0131nl\u0131k kazanmaya ba\u015flad\u0131. Do\u011fal olarak T\u00fcrkiye\u2019de de startup terimine kar\u015f\u0131 yo\u011fun bir ilgi s\u00f6z konusu. Startup temel olarak yeni giri\u015fim, ba\u015flang\u0131\u00e7 giri\u015fimi gibi anlamlara tekab\u00fcl ediyor. S\u00f6zc\u00fc\u011f\u00fcn \u0130ngilizce hali daha s\u0131k kullan\u0131ld\u0131\u011f\u0131 i\u00e7in kafalarda tan\u0131m\u0131na ili\u015fkin s\u0131kl\u0131kla soru i\u015faretleri do\u011fuyor diyebiliriz. Startup\u2019\u0131n ne oldu\u011funu kavramaya ba\u015flayan gen\u00e7ler hemen bir solukta startup projelerini d\u00fc\u015f\u00fcnmeye ya da halihaz\u0131rdaki projelere dahil olmaya ba\u015fl\u0131yor.<\/p>\n\n\n\n


Startup\u2019\u0131n \u015eirket Ya\u015f\u0131yla \u0130lgisi Var m\u0131?<\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Startup asl\u0131nda de\u011fi\u015fik giri\u015fimcilerce farkl\u0131 farkl\u0131 tan\u0131mlanm\u0131\u015ft\u0131r. Genel d\u00fczeyde belli sorunlar\u0131n \u00e7\u00f6z\u00fcm\u00fc i\u00e7in kurulsa da olumlu sonu\u00e7lar\u0131n garanti edilemedi\u011fi \u015firketler i\u00e7in kullan\u0131l\u0131r. Firman\u0131n ne kadar zamand\u0131r aktif oldu\u011fu startup \u015feklinde kabul edilip edilmemesini pek etkilemez. \u00d6rne\u011fin \u00fc\u00e7 ay \u00f6nce a\u00e7\u0131lan bir firma da startup olarak kabul g\u00f6r\u00fcr, 3 senelik bir firma da\u2026 Elbette 10 seneyi a\u015fm\u0131\u015f bir firman\u0131n art\u0131k belli bir mesafe katetmesi beklenece\u011fi i\u00e7in startup kategorisinde de\u011ferlendirmek do\u011fru olmaz. <\/p>\n\n\n\n

K\u0131sacas\u0131, \u015firketlerin startup olarak de\u011ferlendirilmeleri i\u00e7in gen\u00e7 olmalar\u0131 \u015fart de\u011fil. <\/p>\n\n\n\n

Whatsapp kurucusunun bu konudaki de\u011ferlendirmesi konuyu \u00f6zetler nitelikte. Jan Koum Whatsapp\u2019\u0131n kurulu\u015funun \u00fczerinden epey zaman ge\u00e7mesine ra\u011fmen kendilerini hala bir startup \u015firket olarak g\u00f6rd\u00fcklerini belirtiyor. H\u0131zl\u0131 bir \u015fekilde yeni kararlar almak, h\u0131zl\u0131 \u015fekilde b\u00fcy\u00fcmeye devam etmek <\/strong>bu noktada as\u0131l kriter olan \u015fey denilebilir. <\/p>\n\n\n\n


Startup’\u0131n Oda\u011f\u0131 B\u00fcy\u00fcme Yetene\u011fi!<\/h2>\n\n\n\n

Startup tan\u0131mlar\u0131nda mutab\u0131k olunan y\u00f6n, firmalar\u0131n b\u00fcy\u00fcme yetene\u011fidir diyebiliriz. B\u00fct\u00fcn startup \u015firketleri kendilerini b\u00fcy\u00fcmeye odaklam\u0131\u015ft\u0131r. Tam anlam\u0131yla durmaks\u0131z\u0131n, belli bir ivmeyle b\u00fcy\u00fcmek, s\u0131n\u0131r tan\u0131maks\u0131z\u0131n geni\u015flemek startup mant\u0131\u011f\u0131n\u0131 a\u00e7\u0131klayan unsurdur. Startup\u2019\u0131n D\u00fcnya’ya a\u00e7\u0131lmas\u0131, b\u00fcy\u00fck \u00fclkelerde kendine yer bulmas\u0131 beklenir.<\/strong> Yerel bir giri\u015fimcilik olarak kalmas\u0131, kabul edilemez bir durumdur. Bu nedenle her giri\u015fim asla bir startup olarak de\u011ferlendirilemez. Genelde bu iki kavram birbiriyle kar\u0131\u015ft\u0131r\u0131l\u0131yor. A\u015fa\u011f\u0131da \u00f6zel bir ba\u015fl\u0131k alt\u0131nda bu konuya daha detayl\u0131 olarak de\u011finece\u011fiz. <\/p>\n\n\n\n

Startup\u2019ta tamamen \u00e7ok h\u0131zl\u0131 b\u00fcy\u00fcme mant\u0131\u011f\u0131 oldu\u011fu i\u00e7in vaat edilen i\u00e7eri\u011fin de buna uygun olmas\u0131 gerekir. \u00d6rne\u011fin teknoloji alan\u0131nda sundu\u011funuz yeni hizmet, potansiyel olarak buna uygun d\u00fczeyde olmal\u0131d\u0131r. Bu nedenle startup gelene\u011finde giri\u015fimcilik fikri \u00e7ok \u00f6nemlidir. <\/p>\n\n\n\n

Amerika\u2019n\u0131n me\u015fhur Silikon Vadisi\u2019nde do\u011fan bu kavram, teknolojiyi ve yaz\u0131l\u0131m\u0131 <\/strong>odak noktas\u0131na al\u0131r. <\/p>\n\n\n\n

Bu nedenle ilgisiz bir sekt\u00f6r\u00fcn startup kategorisi alt\u0131nda de\u011ferlendirilmesi anlams\u0131z olur. Bir nevi yeni bir i\u015f modeli olarak kar\u015f\u0131m\u0131za \u00e7\u0131kan startup, finans teknolojilerinden sat\u0131\u015f pazarlama alan\u0131na dek pek \u00e7ok sekt\u00f6rle ba\u011f kurar. Kullan\u0131c\u0131 ihtiya\u00e7lar\u0131n\u0131 \u00e7ok do\u011fru \u015fekilde analiz eden giri\u015fimciler bunlar\u0131 kolayca para getiren evrensel fikirlere d\u00f6n\u00fc\u015ft\u00fcrebiliyor. <\/p>\n\n\n\n

Startup projelerinde s\u00fcreklili\u011fin, i\u015flevselli\u011fin ve yarat\u0131c\u0131<\/strong> fikirlerin \u00f6nemi b\u00fcy\u00fckt\u00fcr. <\/p>\n\n\n\n

\u00d6zellikle geni\u015f kitleler<\/strong>in uzun vadede ihtiya\u00e7lar\u0131na yan\u0131t verecek hizmetlerin \u00fcretilmesi son derece kritiktir. <\/p>\n\n\n\n

Startup\u2019ta Ba\u015far\u0131ya Nas\u0131l Ula\u015f\u0131l\u0131r?<\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Bilgiyi uygulama ve global d\u00fczeyde bir potansiyele d\u00f6n\u00fc\u015ft\u00fcrme becerisi, belki de \u00e7a\u011f\u0131m\u0131z\u0131n en de\u011ferli anahtar\u0131d\u0131r. \u0130novatif d\u00fc\u015f\u00fcnme refleksi g\u00f6stermek ve bilgimizi ortaya koymak, startup\u2019\u0131 ba\u015flatman\u0131n alt\u0131n kural\u0131 olarak kabul edilebilir. <\/p>\n\n\n\n

Bir startup projesinin global d\u00fczeyde ba\u015far\u0131ya ula\u015fmas\u0131 ad\u0131na o hizmeti \u00e7ok say\u0131da insan\u0131n talep etmesi<\/strong> \u015fartt\u0131r. <\/p>\n\n\n\n

Di\u011fer yandan da s\u00f6z konusu hizmeti hedef kitleye ula\u015facak organizasyon sa\u011flanmal\u0131d\u0131r. B\u00fct\u00fcn bunlar bir araya geldi\u011finde startup projesinin ba\u015far\u0131ya ula\u015fmamas\u0131 ad\u0131na hi\u00e7bir neden yoktur. Buna ra\u011fmen bug\u00fcn hala kimlerin startup oldu\u011fu, kimlerin olmad\u0131\u011f\u0131 konusunda belli mu\u011flakl\u0131klar s\u00f6z konusu. Bu anlamda startup tan\u0131m\u0131na odaklanmak yeterli olacakt\u0131r. <\/p>\n\n\n\n

Startup ile Giri\u015fimcilik Aras\u0131ndaki Farklar<\/h2>\n\n\n\n

Bu iki kavram\u0131n birbirine s\u0131kl\u0131kla kar\u0131\u015ft\u0131r\u0131ld\u0131\u011f\u0131na yukar\u0131da de\u011finmi\u015ftik. Her iki kavram\u0131n tan\u0131m olarak birbiriyle ili\u015fkilendirilmesi belli \u00f6l\u00e7\u00fcde do\u011frudur; ancak birbirlerinin yerine kullan\u0131lmas\u0131 m\u00fcmk\u00fcn de\u011fildir. <\/p>\n\n\n\n

Basit\u00e7e a\u00e7\u0131klamak gerekirse giri\u015fimcilik D\u00fcnya, startup ise t\u00fcm evren<\/strong> olarak d\u00fc\u015f\u00fcn\u00fclebilir. <\/p>\n\n\n\n

Giri\u015fimcili\u011fin s\u0131n\u0131rlar\u0131 k\u0131s\u0131tl\u0131 olabilir; \u00f6rne\u011fin ya\u015fad\u0131\u011f\u0131n\u0131z semtte a\u00e7t\u0131\u011f\u0131n\u0131z bir restoran basit bir giri\u015fimcilik \u00f6rne\u011fidir. Oysa startup sonsuzlu\u011fa uzanan potansiyeli ile var olur. <\/p>\n\n\n\n

Startup yerelle ilgilenmez<\/strong>, g\u00f6z\u00fcn\u00fc h\u0131zl\u0131 bir \u015fekilde d\u00fcnya piyasas\u0131na \u00e7evirir. <\/p>\n\n\n\n

Giri\u015fimlerin \u00e7ok \u00f6nemli bir \u00e7o\u011funlu\u011fu daha \u00f6nce y\u00fczbinlerce defa organize edilen bir eylemin tekrar\u0131ndan ibarettir. Oysa startup daha \u00f6zg\u00fcn bir hizmet modeli sunar<\/strong> ve bu nedenle yeni bir giri\u015fim olarak de\u011ferlendirilir. Onu as\u0131l de\u011ferli k\u0131lan da zaten budur. Herhangi bir giri\u015fimin startup kategorisinde de\u011fer g\u00f6rmesi ad\u0131na mutlaka b\u00fcy\u00fcme yetene\u011finin bulunmas\u0131 gerekiyor. Startup\u2019\u0131n zaten kurulu\u015f amac\u0131 tamamen b\u00fcy\u00fcme \u00fczerine kuruludur. <\/p>\n\n\n\n

Startup Nas\u0131l Kurulur?<\/h2>\n\n\n\n

Startup konusu art\u0131k anla\u015f\u0131ld\u0131\u011f\u0131na g\u00f6re kurulum s\u00fcrecine odaklanabiliriz. Kurulu\u015f s\u00fcre\u00e7lerinde ki\u015filerin her \u015feyden \u00f6nce herhangi bir evrensel probleme yan\u0131t vermesi<\/strong> gerekir. \u00c7\u00f6z\u00fcm\u00fcn uygulanmas\u0131ndaki ba\u015far\u0131 d\u00fczeyi, ba\u015flang\u0131\u00e7 i\u00e7in \u00e7ok da m\u00fchim say\u0131lmaz. \u00d6nemli olan bu \u00f6zg\u00fcn ve b\u00fcy\u00fcme refleksi g\u00f6sterebilecek projenizi olu\u015fturabilmek. <\/p>\n\n\n\n

\u015eirket finansman\u0131n\u0131 olu\u015fturabilmek ad\u0131na kitlesel fonlara ba\u015fvurabilirsiniz. Kickstarter gibi platformlar bu anlamda i\u015finizi g\u00f6rebilir. Di\u011fer yandan finansal eksikli\u011finizi gidermek i\u00e7in banka kredilerine ba\u015fvurabilirsiniz. Bankalar\u0131n \u00e7o\u011fu giri\u015fim kredilerine s\u0131cak bakabiliyor. Ne yaz\u0131k ki T\u00fcrkiye\u2019de hen\u00fcz giri\u015fimcileri destekleyen krediler istenilen d\u00fczeyde de\u011fil. D\u00fcnyada bu tip \u015firketlerin en \u00e7ok desteklendi\u011fi iki \u00fclke ABD ve \u0130ngiltere\u2019dir. <\/p>\n\n\n\n

Finans a\u015famas\u0131n\u0131 atlatt\u0131ktan sonra kendinize proje ortaklar\u0131 bulmal\u0131s\u0131n\u0131z. Startup s\u00fcre\u00e7lerinde sa\u011flam bir ekip olu\u015fturmak son derece \u00f6nemlidir. <\/p>\n\n\n\n

Sat\u0131\u015f s\u00fcreklili\u011finizi sa\u011flayacak, motivasyonunuzu diri tutacak, hedef kitleye ula\u015fman\u0131z\u0131 sa\u011flayacak etkili bir ekip kurmak sizi \u00f6ne ta\u015f\u0131yacakt\u0131r. <\/p>\n\n\n\n

Hangi Alanlarda Startup \u015eirketleri Kurulur?<\/h2>\n\n\n\n

Asl\u0131nda bu konuda belli bir s\u0131n\u0131rland\u0131rma yapmak do\u011fru de\u011fildir. Startup konusunun kap\u0131s\u0131 t\u00fcm sekt\u00f6rlere a\u00e7\u0131kt\u0131r; ancak \u015fu bir ger\u00e7ek ki teknoloji, finans ve yaz\u0131l\u0131m sekt\u00f6rleri<\/strong> yap\u0131 itibariyle startup i\u00e7in olduk\u00e7a uygundur. Bu sekt\u00f6rlerin startup alan\u0131nda ba\u015far\u0131l\u0131 olma olas\u0131l\u0131klar\u0131 \u00e7ok daha y\u00fcksektir. Di\u011fer yandan mimarl\u0131k, tasar\u0131m ve pazarlama <\/strong>alanlar\u0131nda da son y\u0131llarda ciddi bir art\u0131\u015f s\u00f6z konusu. <\/p>\n\n\n\n


T\u00fcrkiye\u2019de Startup<\/h2>\n\n\n\n

D\u00fcnyada ba\u015flayan startup ak\u0131m\u0131ndan T\u00fcrkiye de nasibini alm\u0131\u015f durumda. \u00d6zellikle baz\u0131 b\u00fcy\u00fck markalar\u0131n startuplar\u0131 desteklemeye ba\u015flamas\u0131 yeni ve yarat\u0131c\u0131 giri\u015fimlerin ortaya \u00e7\u0131kmas\u0131n\u0131 sa\u011flad\u0131. <\/p>\n\n\n\n

Ge\u00e7ti\u011fimiz g\u00fcnlerde T\u00fcrkiye\u2019nin en ba\u015far\u0131l\u0131 100 startup giri\u015fimi a\u00e7\u0131kland\u0131. Buna g\u00f6re listenin zirvesinde \u0130nsider yer al\u0131yor. \u0130nsider\u2019i; Para\u015f\u00fct, Onedio, Sinemia, \u0130yzico, Scorp gibi olu\u015fumlar takip ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":"Benzersiz bir \u00fcr\u00fcn veya hizmet geli\u015ftirmek ve pazarlamak i\u00e7in kurulmu\u015f olan gen\u00e7 \u015firketlere ne denir?\n","protected":false},"author":1,"featured_media":4261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"64388,2472,64229,1794,62097","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-4223","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-genel"},"yoast_head":"\nStartup Nedir? 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