{"id":61692,"date":"2022-08-05T18:42:13","date_gmt":"2022-08-05T15:42:13","guid":{"rendered":"https:\/\/www.turhost.com/blog\/?p=61692"},"modified":"2022-08-05T18:51:55","modified_gmt":"2022-08-05T15:51:55","slug":"domain-authority-domain-otoritesi-nedir-ve-nasil-yukseltilir","status":"publish","type":"post","link":"https:\/\/www.turhost.com/blog\/domain-authority-domain-otoritesi-nedir-ve-nasil-yukseltilir\/","title":{"rendered":"Domain Authority (Domain Otoritesi) Nedir ve Nas\u0131l Y\u00fckseltilir?"},"content":{"rendered":"\n

Bug\u00fcn, bir web sitesinin kalitesini belirlemenin bir\u00e7ok yolu olsa da genel de\u011ferlendirme i\u00e7in yayg\u0131n olarak kullan\u0131lan SEO metriklerinden birini, Domain Authority (Domain Otoritesi) Nedir ve Nas\u0131l Y\u00fckseltilir? sorusunu yan\u0131tlayarak a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n

Domain Authority (DA), kurallar\u0131n ve standartlar\u0131n s\u0131kl\u0131kla de\u011fi\u015fti\u011fi bir metrik oyununa d\u00f6n\u00fc\u015fm\u00fc\u015f durumda olan SEO’da ne kadar iyi oldu\u011funuzu anlaman\u0131za ve rakipler aras\u0131ndaki yerinizi kavraman\u0131za yard\u0131mc\u0131 olan bile\u015fenlerden biridir. Google’\u0131n resmi olarak kulland\u0131\u011f\u0131 bir metrik olmamas\u0131na ra\u011fmen DA’ya, modas\u0131 ge\u00e7meyen bir “itibar \u00f6l\u00e7e\u011fi” g\u00f6z\u00fcyle bak\u0131lmaktad\u0131r.<\/p>\n\n\n\n

Domain Authority (DA) Nedir?<\/h2>\n\n\n\n

DA; bir web sitesinin arama motoru sonu\u00e7 sayfas\u0131nda (SERP) s\u0131ralama alma olas\u0131l\u0131\u011f\u0131n\u0131 tahmin etmek i\u00e7in MOZ taraf\u0131ndan geli\u015ftirilmi\u015f bir metriktir. 0-100 aras\u0131nda de\u011ferler sunan bu metrik i\u00e7in puan\u0131n\u0131z ne kadar y\u00fcksekse (100’e ne kadar yak\u0131nsa), SERP’lerde \u00fcst s\u0131ralarda yer alma olas\u0131l\u0131\u011f\u0131n\u0131z da o kadar y\u00fcksektir. Buradan web sitenizin ne kadar g\u00fcvenilir oldu\u011fu sonucuna var\u0131l\u0131r ki bunun tersi de ge\u00e7erlidir; web siteniz ne kadar g\u00fcvenilir olursa, DA puan\u0131n\u0131z o kadar y\u00fcksek olur. <\/p>\n\n\n\n

MOZ’un DA skoru i\u00e7in, tamamen if\u015fa etmese de, backlink say\u0131s\u0131, kalitesi ve alaka d\u00fczeyi gibi fakt\u00f6rleri kulland\u0131\u011f\u0131 bilinmektedir. Tahmin edece\u011finiz \u00fczere yaln\u0131zca \u00e7ok say\u0131da kaliteli backlink almay\u0131 ba\u015faran ve g\u00fc\u00e7l\u00fc pazarlama stratejileri kullanan Amazon ve Facebook gibi b\u00fcy\u00fck markalar\u0131n web siteleri y\u00fcksek DA puan\u0131na sahiptir.<\/p>\n\n\n\n

Google’dan John Mueller’in, ge\u00e7ti\u011fimiz y\u0131llarda, Google’\u0131n SERP s\u0131ralamalar\u0131n\u0131 belirlemek i\u00e7in kulland\u0131\u011f\u0131 algoritmalar\u0131ndan birinin DA olmad\u0131\u011f\u0131n\u0131 belirtmesine ra\u011fmen zaman i\u00e7inde farkl\u0131 \u00e7al\u0131\u015fmalar, DA ve web sitesi s\u0131ralamalar\u0131 aras\u0131nda y\u00fcksek korelasyon g\u00f6stermi\u015f ve bu konudaki tart\u0131\u015fmalar s\u00fcrm\u00fc\u015ft\u00fcr. Ahrefs taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rma, DA ile anahtar kelime i\u00e7in s\u0131ralama alma aras\u0131nda anlaml\u0131 bir ili\u015fki bulmu\u015ftur. Sonraki a\u00e7\u0131klamalarda Jhon Mueller; Google’\u0131n, MOZ’un DA metri\u011fiyle benzer \u00f6zellikler ta\u015f\u0131yan bir alan ad\u0131 metri\u011fine sahip oldu\u011funu ancak backlink’lerin, otorite puan\u0131n\u0131 belirlemede tek kriter olmad\u0131\u011f\u0131n\u0131 belirtmi\u015ftir.<\/p>\n\n\n\n

Google’\u0131n g\u00fcvenilir buldu\u011fu bir web sitesine yeni bir sayfa eklendi\u011finde bu sayfa s\u0131radan bir web sitesindeki yeni bir sayfadan daha iyi bir konumda s\u0131ralama almaktad\u0131r. Bu nedenle DA puan\u0131n\u0131 geli\u015ftirmek i\u00e7in \u00e7aba g\u00f6stermek anlaml\u0131d\u0131r. <\/p>\n\n\n\n

DA; daha fazla anahtar kelime i\u00e7in s\u0131ralanma \u015fans\u0131n\u0131 art\u0131rman\u0131n yan\u0131 s\u0131ra, rakip analizi i\u00e7in de kullan\u0131\u015fl\u0131d\u0131r. Dikkat edilmesi gereken SERP’deki performans\u0131n analizi i\u00e7in bir tek DA’y\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmak yerine kullan\u0131c\u0131 deneyiminde etkili olan di\u011fer metrikleri de dikkate almakt\u0131r.<\/p>\n\n\n\n

Farkl\u0131 SEO \u015firketlerinin kendi kriterleriyle ve farkl\u0131 isimlerle sundu\u011fu DA alternatifleri de web sitelerinin kalitesini de\u011ferlendirmek i\u00e7in yayg\u0131n olarak kullan\u0131lmaktad\u0131r. Ahrefs’in Domain Rating<\/strong>, SEMrush’\u0131n Authority Score<\/strong> olarak adland\u0131rd\u0131\u011f\u0131 bu \u00f6l\u00e7\u00fcmler; backlink kalitesi ve miktar\u0131n\u0131 kullanmakta ve DA gibi ara ara g\u00fcncellenmektedir. Bu \u00fc\u00e7 metri\u011fin puanlar\u0131 farkl\u0131l\u0131k g\u00f6sterir ve \u00fc\u00e7\u00fcn\u00fcn birbirinin yerine ge\u00e7mesi s\u00f6z konusu de\u011fildir, ancak rakiplerinize g\u00f6re performans\u0131n\u0131z\u0131 ya da bir web sitesinin g\u00fcvenilirli\u011fini de\u011ferlendirmek i\u00e7in dikkate al\u0131nmaya de\u011ferdirler.<\/p>\n\n\n\n

Page Authority (PA) Nedir?<\/h2>\n\n\n\n

Sayfa Otoritesi anlam\u0131na gelen PA, Moz taraf\u0131ndan geli\u015ftirilmi\u015f bir di\u011fer metriktir. Bir web sitesindeki sayfalar\u0131n ayr\u0131 ayr\u0131 s\u0131ralama alma g\u00fcc\u00fcn\u00fc \u00f6l\u00e7er. <\/strong>Kaydedilen her art\u0131\u015f, web sitenizin arama motoru s\u0131ralamalar\u0131nda \u00f6ne \u00e7\u0131kmas\u0131na dolayl\u0131 olarak yard\u0131mc\u0131 olaca\u011f\u0131ndan DA ve PA puanlar\u0131 \u00fczerinde s\u00fcrekli olarak \u00e7al\u0131\u015fmak \u00f6nemlidir. Sitenizdeki her bir sayfan\u0131n PA puan\u0131n\u0131 art\u0131rma \u00e7abalar\u0131, web sitenizin DA de\u011ferini bir b\u00fct\u00fcn olarak y\u00fckseltmeye yol a\u00e7acakt\u0131r.<\/p>\n\n\n\n

Hangi SEO hedeflerine ula\u015fmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131za ba\u011fl\u0131 olarak, her iki metri\u011fi de g\u00f6z \u00f6n\u00fcnde bulundurmak \u00f6nerilmektedir. PA, web sitenizin hangi b\u00f6l\u00fcmlerinin optimizasyona ihtiyac\u0131 oldu\u011funu anlaman\u0131za yard\u0131mc\u0131 olabilir.<\/strong><\/mark> <\/strong>Bu asl\u0131nda, DA puan\u0131n\u0131z\u0131 y\u00fckseltmek i\u00e7in ilk olarak hangi alanlarda \u00e7al\u0131\u015fmaya \u00f6ncelik vermeniz gerekti\u011fini belirlemenizi kolayla\u015ft\u0131r\u0131r.<\/p>\n\n\n\n

DA Nas\u0131l Hesaplan\u0131r?<\/h2>\n\n\n\n

250 civar\u0131ndaki algoritmas\u0131 hakk\u0131nda detayl\u0131 a\u00e7\u0131klamalar sunmad\u0131\u011f\u0131ndan Google’\u0131n bir sayfan\u0131n otoritesini nas\u0131l belirledi\u011fini yaln\u0131zca tahmin edebiliyoruz. Ancak Moz’un a\u00e7\u0131klamalar\u0131nda i\u00e7erik ve kullan\u0131c\u0131 deneyimi gibi sayfa i\u00e7i SEO’yla ilgili kalite verilerinin, backlink say\u0131s\u0131n\u0131n ve backlink veren web sitelerinin alaka d\u00fczeyi dahil hangi fakt\u00f6rlerin kullan\u0131ld\u0131\u011f\u0131na dair biraz daha detay bulmak m\u00fcmk\u00fcn. <\/p>\n\n\n\n

\u00d6nceden, bu pop\u00fcler metri\u011fin \u00e7al\u0131\u015fma mant\u0131\u011f\u0131 \u00e7ok daha basitti. Y\u0131llar i\u00e7inde Moz, makine \u00f6\u011frenimi hesaplamalar\u0131na dayanarak Domain Authority de\u011feri \u00fczerinde titizlikle \u00e7al\u0131\u015ft\u0131 ve 170’den fazla fakt\u00f6r\u00fc g\u00f6z \u00f6n\u00fcnde bulundurmaya ba\u015flad\u0131.<\/p>\n\n\n

\n
\"\"
Moz, web sitelerinin Domain Otoritesi (DA) puan\u0131n\u0131 logaritmik bir \u00f6l\u00e7ekte hesaplad\u0131\u011f\u0131ndan bir web sitesinin DA puan\u0131n\u0131 60’tan 70’e \u00e7\u0131karmak; 10’dan 20’ye \u00e7\u0131karmaktan \u00e7ok daha zordur.<\/figcaption><\/figure>\n<\/div>\n\n\n

Y\u00fcksek bir DA puan\u0131, bir web sitesinin, arama motorlar\u0131nda s\u0131ralanma olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131rd\u0131\u011f\u0131ndan 80 \u00fcst\u00fc m\u00fckemmel, 60-70 aras\u0131 \u00e7ok iyi, 50-60 aras\u0131 iyi, 40-50 aras\u0131 ortalama ve 30’un alt\u0131 zay\u0131f olarak tan\u0131mlan\u0131r. DA hesaplamas\u0131n\u0131n makine \u00f6\u011frenmesine dayanmas\u0131, algoritma ve puanlamada farkl\u0131 veri noktalar\u0131n\u0131n kullan\u0131lmas\u0131 gibi nedenlerle DA skorunun dalgalanmas\u0131na yol a\u00e7abilmektedir.<\/p>\n\n\n\n

Moz’un, web sitenizin DA puan\u0131n\u0131 kontrol etmeniz i\u00e7in sundu\u011fu \u00fccretsiz analiz arac\u0131<\/a>, arama \u00e7ubu\u011funa girdi\u011finiz URL’ye dair anahtar kelime s\u0131ralamalar\u0131, rakipler ve spam puan\u0131 gibi verileri de sa\u011flamaktad\u0131r. Dilerseniz DA puan\u0131n\u0131z\u0131 kontrol etmenize olanak tan\u0131yan alternatifleri de deneyebilirsiniz: Ahrefs Website \u201cAuthority\u201d Checker<\/a>, Semrush Website Quality Check<\/a>, LinkGraph\u2019s Bulk DA Checker Tool<\/a>, Website SEO Checker<\/a>.<\/p>\n\n\n\n

Ayr\u0131ca ziyaret etti\u011finiz herhangi bir sitenin DA’s\u0131n\u0131 g\u00f6rmek i\u00e7in, MozBar Google Chrome eklentisini \u00fccretsiz olarak y\u00fckleyebilirsiniz.<\/p>\n\n\n\n

Domain Authority Neden D\u00fc\u015fer?<\/h2>\n\n\n\n

Moz’a g\u00f6re domain otoritesini olumsuz etkileyen ve bu de\u011ferin d\u00fc\u015fmesine neden olan fakt\u00f6rlerden biri; nitelikli olmayan veya Google’\u0131n genel kurallar\u0131na uymayan sayfalardan gelen backlink’lerdir. Son DA g\u00fcncellemesinden itibaren azalt\u0131lm\u0131\u015f i\u00e7erik ve anahtar kelime doldurma gibi yanl\u0131\u015f SEO uygulamalar\u0131 da DA skorunu a\u015fa\u011f\u0131 \u00e7ekmektedir. Ayr\u0131ca Moz algoritmalar\u0131ndaki de\u011fi\u015fiklikler ve geri ba\u011flant\u0131lar\u0131 sa\u011flayan sayfalarda d\u00fc\u015fen kalite ve DA puan\u0131 gibi unsurlar da bu metri\u011fin zarar g\u00f6rmesinden sorumludur.
<\/p>\n\n\n\n

Domain Authority Neden \u00d6nemlidir?<\/h2>\n\n\n\n

Baz\u0131 uzmanlar DA’n\u0131n, bir sitenin s\u0131ralama alma potansiyelinin g\u00fcvenilir bir g\u00f6stergesi olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnse de Google algoritmas\u0131n\u0131 taklit eden bu de\u011fer; \u00e7ok say\u0131da i\u015fletme, site sahibi ve SEO uzman\u0131 taraf\u0131ndan \u00f6nemsenmektedir. <\/p>\n\n\n\n

Arama sonu\u00e7lar\u0131nda daha y\u00fcksek s\u0131ralamalar, daha fazla ziyaret\u00e7i ve d\u00f6n\u00fc\u015f\u00fcm anlam\u0131na geldi\u011finden, i\u015fletmeler i\u00e7in domain otoritesinin y\u00fcksekli\u011fi daha fazla gelirle e\u015f de\u011ferdir. \u00c7\u00fcnk\u00fc DA puan\u0131 ne kadar d\u00fc\u015f\u00fckse, i\u00e7eri\u011fin Google arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnme olas\u0131l\u0131\u011f\u0131 o kadar d\u00fc\u015f\u00fckt\u00fcr.<\/mark><\/strong><\/p>\n\n\n\n

Web sitenizin SERP’lerde s\u0131ralama almas\u0131 i\u00e7in y\u00fcksek bir DA puan\u0131na sahip olmak elbette ki ana hedef olmamal\u0131d\u0131r ancak b\u00fcy\u00fcd\u00fck\u00e7e; hem kullan\u0131c\u0131lar hem de arama motorlar\u0131 taraf\u0131ndan sitenize g\u00fcvenilmesini sa\u011flayan DA puan\u0131 art\u0131rman\u0131n hi\u00e7 bir dezavantaj\u0131 yoktur.<\/p>\n\n\n\n

DA, rekabeti de\u011ferlendirirken de g\u00fc\u00e7l\u00fc bir parametredir. \u00c7ok say\u0131da y\u00fcksek kaliteli ba\u011flant\u0131ya sahip siteler, en y\u00fcksek domain otoritesi puanlar\u0131na sahiptir. DA daha fazla optimizasyonla daha iyisini yapma \u015fans\u0131n\u0131z olup olmad\u0131\u011f\u0131n\u0131 g\u00f6sterdi\u011finden de dikkate al\u0131nmal\u0131d\u0131r.<\/p>\n\n\n\n

Domain Authority Nas\u0131l Geli\u015ftirilir?<\/h2>\n\n\n\n

Bilindi\u011fi gibi SEO; kalitenin, nicelikten \u00e7ok daha \u00f6nemli oldu\u011funu anlamam\u0131z\u0131 gerektirir. Dolay\u0131s\u0131yla DA puan\u0131n\u0131 iyile\u015ftirmek i\u00e7in de bu ge\u00e7erlidir. Domain otoritesini geli\u015ftirmek i\u00e7in \u00e7ok fazla \u0131srarl\u0131 \u00e7aba gerekir. Uzmanlar\u0131n, bir sitenin g\u00fcvenilirli\u011fini de\u011ferlendirmenin en etkili yollar\u0131ndan biri olarak kullanmakta \u0131srar etti\u011fi DA’n\u0131n art\u0131r\u0131lmas\u0131nda etkili olan fakt\u00f6rler \u015funlard\u0131r:<\/p>\n\n\n\n

  • Domain ya\u015f\u0131<\/li>
  • Mobil uyum<\/li>
  • Benzersiz kalitede backlink’ler<\/li>
  • \u0130\u00e7erik kalitesi, miktar\u0131 ve i\u00e7eri\u011fin g\u00fcncelli\u011fi<\/li>
  • Sosyal payla\u015f\u0131m sinyallerinin say\u0131s\u0131<\/li>
  • Sosyal medyada i\u00e7erik tan\u0131t\u0131m\u0131<\/span><\/li>
  • Sayfa h\u0131z\u0131 optimizasyonu<\/li>
  • Trend sayfa d\u0131\u015f\u0131, sayfa i\u00e7i ve teknik SEO uygulamalar\u0131<\/li><\/ul>\n\n\n\n

    DA’y\u0131 geli\u015ftirmek i\u00e7in en s\u0131k kar\u015f\u0131la\u015f\u0131lan \u00f6neri backlink denetimidir, bu link olu\u015fturma \u00e7abalar\u0131n\u0131zdaki bo\u015fluklar\u0131 belirlemenize yard\u0131mc\u0131 olmas\u0131, spam ve k\u0131r\u0131k linklerin belirlenmesi i\u00e7in \u00f6nemlidir. Ayr\u0131ca hangi sayfalar\u0131n backlink’e ihtiya\u00e7 duydu\u011fu da bu denetimle netle\u015ftirilmelidir. Sonras\u0131nda, ilgili backlink’ler ve dahili ba\u011flant\u0131lar i\u00e7in yap\u0131lan \u00e7al\u0131\u015fma, d\u00fc\u015f\u00fck kaliteli ba\u011flant\u0131lar\u0131 reddetme ve bozuk ba\u011flant\u0131lar\u0131 d\u00fczeltme \u015feklinde d\u00fczenli bir d\u00f6ng\u00fcyle s\u00fcrd\u00fcr\u00fclmelidir. Unutulmamal\u0131d\u0131r ki web sitenize verilen ba\u011flant\u0131lar, Google’a web sitenizin yetkili, g\u00fcvenilir ve SERP’lerde daha \u00fcst s\u0131ralarda yer almaya de\u011fer oldu\u011funu s\u00f6yleyen oylara benzetilir.<\/p>\n\n\n\n

    Google’\u0131n organik ba\u011flant\u0131lar\u0131 \u00f6nemsedi\u011fini hepimiz biliyoruz ancak insanlar\u0131n i\u00e7eri\u011finize organik olarak ba\u011flant\u0131 verebilmesi i\u00e7in standartlar\u0131n \u00fcst\u00fcnde olan ve yeni bir \u015feyler sunan i\u00e7erikler yay\u0131nlamam\u0131z gerekti\u011fi de su g\u00f6t\u00fcrmez bir ger\u00e7ek. Bu konudaki uzman tavsiyeleri i\u00e7eriklerde infografiklerden, ara\u015ft\u0131rma ve uzman g\u00f6r\u00fc\u015flerinden yararlan\u0131lmas\u0131 gerekti\u011fini vurguluyor.<\/p>\n\n\n\n

    \u0130\u00e7erik tan\u0131t\u0131m\u0131, blogger’lar ve di\u011fer \u015firketlerle ili\u015fkiler kurmak DA skorunu geli\u015ftirme stratejilerinde sonraki ad\u0131mlard\u0131r. Bunlar\u0131n d\u0131\u015f\u0131nda elbette ki Google s\u0131ralamalar\u0131n\u0131 iyile\u015ftirmeye yarayan sitenin h\u0131zl\u0131 y\u00fcklenmesi, kullan\u0131c\u0131 deneyiminin iyile\u015ftirilmesi ve hedef kitlenizin sorunlar\u0131n\u0131 \u00e7\u00f6zen de\u011ferli i\u00e7eri\u011fin haz\u0131rlanmas\u0131 gibi temel kriterleri yerine getirmeye odaklanman\u0131z \u00f6nerilir.<\/p>\n\n\n\n

    \u00d6zet<\/h2>\n\n\n\n

    DA, bir web sitesinin uzmanl\u0131k alan\u0131yla ne kadar alakal\u0131 oldu\u011funu ya da bir markan\u0131n kendi sekt\u00f6r\u00fcnde ne kadar otorite sahibi oldu\u011funu anlamak i\u00e7in kullan\u0131lan pop\u00fcler bir metriktir. Google’a ait resmi bir s\u0131ralama fakt\u00f6r\u00fc olmamas\u0131na ra\u011fmen rakiplerinize kar\u015f\u0131 nerede durdu\u011funuzu g\u00f6rmek i\u00e7in ve d\u00f6n\u00fc\u015f\u00fcmleri iyile\u015ftirmek i\u00e7in etkili bir seo uygulamas\u0131 olarak kullan\u0131lmaktad\u0131r. <\/p>\n\n\n\n

    \u00d6zetle SEO t\u00fcm web sitesinde ve bireysel sayfalar\u0131n her birinde geli\u015ftirildi\u011finde, alan ad\u0131 otoritesi y\u00fckselecektir. DA puan\u0131n\u0131n y\u00fcksek olmas\u0131n\u0131n, bir web sitesinin arama motorlar\u0131 taraf\u0131ndan algoritmalar\u0131na g\u00f6re genel olarak nitelikli<\/em> oldu\u011fu anlam\u0131na geldi\u011fi s\u00f6ylenebilir.<\/p>\n\n\n\n

    Domain Authority (Domain Otoritesi) Nedir ve Nas\u0131l Y\u00fckseltilir? sorusu hem sayfa i\u00e7i SEO’nun hem de sayfa d\u0131\u015f\u0131 SEO’nun geli\u015ftirilmesi a\u015famalar\u0131nda pe\u015fine d\u00fc\u015f\u00fclen can al\u0131c\u0131 sorulardan biridir. Unutulmamas\u0131 gereken domain otoritesini art\u0131rman\u0131n SEO stratejinizin nihai hedefi olmamas\u0131 gerekti\u011fidir.<\/p>\n\n\n\n


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