{"id":9371,"date":"2020-02-03T17:01:20","date_gmt":"2020-02-03T14:01:20","guid":{"rendered":"https:\/\/www.turhost.com/blog\/?p=9371"},"modified":"2023-07-18T16:54:27","modified_gmt":"2023-07-18T13:54:27","slug":"seo-uzmani-nedir","status":"publish","type":"post","link":"https:\/\/www.turhost.com/blog\/seo-uzmani-nedir\/","title":{"rendered":"SEO Uzman\u0131 Nedir? Nas\u0131l Olunur?"},"content":{"rendered":"\n<p>SEO uzman\u0131 nedir? sorusunu <strong>&#8220;web sitelerinin trafi\u011finin artmas\u0131n\u0131 sa\u011flayacak teknikleri bilen, arama motoru s\u0131ralamalar\u0131nda web sitelerinin daha \u00fcst s\u0131ralara ula\u015fmas\u0131 i\u00e7in siteleri optimize eden ki\u015fi&#8221;<\/strong> \u015feklinde yan\u0131tlayabiliriz.  <\/p>\n\n\n\n<p>SEO uzmanlar\u0131 kulland\u0131klar\u0131 tekniklerle, web sitelerinin arama motorlar\u0131 taraf\u0131ndan en iyi \u015fekilde anla\u015f\u0131lmas\u0131n\u0131 sa\u011flar.  <\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#76fe16\">Arama motoru optimizasyonu alan\u0131 \u00e7ok yeni oldu\u011fundan, \u00e7o\u011fu insan SEO&#8217;yu geleneksel 4 y\u0131ll\u0131k bir \u00fcniversite program\u0131ndan \u00f6\u011frenmemi\u015ftir.<\/p>\n\n\n\n<p>G\u00fcn\u00fcm\u00fcz\u00fcn SEO uzmanlar\u0131 genellikle; SEO kurslar\u0131na kat\u0131larak, kendi web sitelerini optimize ederek, bir pazarlama ajans\u0131nda \u00e7al\u0131\u015farak ve bol bol ara\u015ft\u0131rarak kariyerlerini \u015fekillendirmeye \u00e7al\u0131\u015f\u0131r.<\/p>\n\n\n\n<h2 id=\"seo-uzmani-ne-is-yapar\" class=\"wp-block-heading\">SEO Uzman\u0131 Ne i\u015f Yapar?&nbsp;<\/h2>\n\n\n\n<p>SEO uzmanlar\u0131 dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131 yapt\u0131\u011f\u0131 firmalar i\u00e7in <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.turhost.com/blog\/web-site-analizi-nasil-yapilir\/\" target=\"_blank\" rel=\"noreferrer noopener\">web site analizi,<\/a> rakip analizi ve dijital pazarlama analizi yaparak uygulanmas\u0131 gereken stratejileri belirler ve uygulanmas\u0131 i\u00e7in denetleme dahil hedefe ula\u015ft\u0131racak t\u00fcm ad\u0131mlar\u0131 atar.<\/p>\n\n\n\n<p>SEO uzman\u0131n\u0131n \u00e7al\u0131\u015fmalar\u0131; bir web sitesinin arama motorlar\u0131nda \u00fcst s\u0131ralarda g\u00f6r\u00fcnmesini hedefledi\u011fi kelimeler a\u00e7\u0131s\u0131ndan ba\u015far\u0131l\u0131 sonu\u00e7lara ula\u015fmas\u0131 i\u00e7in yap\u0131lan <strong>stratejik hamleler<\/strong> b\u00fct\u00fcn\u00fcd\u00fcr.<br><br>Bunu ger\u00e7ekle\u015ftirebilmesi i\u00e7in sitenin hedef kitlesini \u00e7ok iyi tan\u0131mal\u0131, bu kitlenin ihtiya\u00e7lar\u0131na uygun sayfalar olu\u015fturmal\u0131 ya da var olan sayfalar\u0131 optimize etmelidir.<\/p>\n\n\n\n<h2 id=\"iyi-bir-seo-uzmani-nasil-olunur\" class=\"wp-block-heading\"> \u0130yi bir SEO Uzman\u0131 Nas\u0131l Olunur? <\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"549\" src=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/02\/yaz\u0131-i\u00e7i-g\u00f6rsel-1-1200x549.jpg\" alt=\"\u0130yi bir seo uzman\u0131\" class=\"wp-image-9512\" srcset=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/02\/yaz\u0131-i\u00e7i-g\u00f6rsel-1-1200x549.jpg 1200w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/02\/yaz\u0131-i\u00e7i-g\u00f6rsel-1-650x297.jpg 650w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/02\/yaz\u0131-i\u00e7i-g\u00f6rsel-1-768x351.jpg 768w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/02\/yaz\u0131-i\u00e7i-g\u00f6rsel-1-380x174.jpg 380w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/02\/yaz\u0131-i\u00e7i-g\u00f6rsel-1-800x366.jpg 800w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/02\/yaz\u0131-i\u00e7i-g\u00f6rsel-1-1160x531.jpg 1160w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/02\/yaz\u0131-i\u00e7i-g\u00f6rsel-1.jpg 1500w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>SEO \u00e7al\u0131\u015fmalar\u0131 yaln\u0131zca bir web sitesindeki meta etiketleri optimize etmekten \u00e7ok daha fazlas\u0131d\u0131r. O halde &#8220;Nas\u0131l iyi bir <strong>SEO uzman\u0131<\/strong> olunur?&#8221; sorusunun yan\u0131tlar\u0131na g\u00f6z atal\u0131m m\u0131?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En iyi SEO uzmanlar\u0131 dijital pazarlama, web tasar\u0131m\u0131 gibi <strong>bir dizi farkl\u0131 alanda yetkinli\u011fi olan<\/strong>, arama motorlar\u0131n\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek i\u00e7in <strong>geli\u015fime ve ara\u015ft\u0131rmaya a\u00e7\u0131k <\/strong>insanlard\u0131r.<br><br><\/li>\n\n\n\n<li> Arama motorlar\u0131 i\u00e7in \u00fc\u00e7 temel s\u0131ralama fakt\u00f6r\u00fc olan <strong>alaka, otorite <\/strong>ve<strong> fayda<\/strong> unsurlar\u0131n\u0131n fonksiyonlar\u0131n\u0131 \u00e7ok iyi anlamal\u0131d\u0131r.<br><br><\/li>\n\n\n\n<li>SEO&#8217;nun d\u00f6rt \u00f6nemli temeline odaklanmal\u0131d\u0131r: <strong>Anahtar kelime ara\u015ft\u0131rmas\u0131, Sayfa \u0130\u00e7i SEO, Link in\u015faas\u0131,Teknik SEO<\/strong><br><br><\/li>\n\n\n\n<li>SEO \u00e7ok geni\u015f bir alan oldu\u011fu i\u00e7in SEO&#8217;nun her alan\u0131nda bilgi sahibi olmal\u0131, ancak belirli bir alanda \u00e7ok daha yetkin oldu\u011fu bir <strong>ni\u015f<\/strong> bulmal\u0131d\u0131r (Emlak siteleri i\u00e7in SEO gibi).<br><br><\/li>\n\n\n\n<li>Deneme yan\u0131lma yaparak SEO y\u00f6ntemlerini uygulayabilece\u011fi <strong>test ama\u00e7l\u0131 bir web sitesi<\/strong> olmal\u0131d\u0131r. <br><br><\/li>\n\n\n\n<li> SEO&#8217;yu etkileyen her detay i\u00e7in zaman bulmas\u0131 zor olaca\u011f\u0131ndan yetkilendirmeler yapaca\u011f\u0131 bir <strong>ekip<\/strong> olu\u015fturmal\u0131d\u0131r.  Uzmanl\u0131\u011f\u0131 ba\u011flant\u0131 kurma ve teknik SEO olan biri,  anahtar kelime ara\u015ft\u0131rma ve SEO uyumlu i\u00e7erik yazma konusunda tak\u0131m arkada\u015flar\u0131 bulabilir.<br><br><\/li>\n\n\n\n<li>SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n anl\u0131k al\u0131nan sonu\u00e7lar de\u011fil uzun bir s\u00fcreci kapsad\u0131\u011f\u0131n\u0131 unutmamal\u0131 ve <strong>sab\u0131rl\u0131<\/strong> olmal\u0131d\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>Ayr\u0131ca t\u00fcm bunlara ek olarak bir SEO uzman\u0131n\u0131n sahip olmas\u0131 gereken temel beceriler aras\u0131nda \u015funlar\u0131 sayabiliriz: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Y\u00fcksek hacimli, d\u00fc\u015f\u00fck rekabetli <strong>anahtar kelimeler<\/strong> bulma yetene\u011fi<br><\/li>\n\n\n\n<li>Temel <strong>HTML<\/strong> bilgisi (<a rel=\"noreferrer noopener\" aria-label=\"HTML Nedir i\u00e7eri\u011fimizi okuyabilirsiniz! (opens in a new tab)\" href=\"https:\/\/www.turhost.com/blog\/html-nedir\/\" target=\"_blank\">HTML Nedir? adl\u0131 yaz\u0131m\u0131za g\u00f6z at\u0131n!<\/a>)<br><\/li>\n\n\n\n<li>Bir web sayfas\u0131n\u0131n neresine, <strong>nas\u0131l<\/strong> anahtar kelime eklenece\u011fini bilgisine sahip olmas\u0131<br><\/li>\n\n\n\n<li>Orta ve ileri d\u00fczey <strong>metin yazarl\u0131\u011f\u0131<\/strong> becerileri<br><\/li>\n\n\n\n<li><strong>Video <\/strong>ve<strong> infografik<\/strong> gibi g\u00f6rsel i\u00e7erikte yeterlilik<br><\/li>\n\n\n\n<li>\u00d6nemli sayfalara<strong> ba\u011flant\u0131 olu\u015fturma<\/strong> ve bunlar\u0131 <strong>takip<\/strong> etme yetene\u011fi<br><\/li>\n\n\n\n<li><strong>Teknik SEO<\/strong>&#8216;nun s\u0131ralamalar\u0131 nas\u0131l etkiledi\u011fini anlama yetene\u011fi<br><\/li>\n\n\n\n<li>Yeni ortaya \u00e7\u0131kan <strong>SEO e\u011filimleri<\/strong> ve <strong>Google algoritmas\u0131 <\/strong>de\u011fi\u015fikliklerin takibi<br><\/li>\n\n\n\n<li>Farkl\u0131 SEO analizi ara\u00e7lar\u0131n\u0131 kullanacak, raporlar\u0131n\u0131 <strong>analiz <\/strong>edecek d\u00fczeyde istatistik bilgisi<\/li>\n<\/ul>\n\n\n\n<h2 id=\"firmalar-neden-iyi-bir-seo-uzmani-ile-calismali\" class=\"wp-block-heading\"> Firmalar Neden \u0130yi Bir SEO Uzman\u0131 \u0130le \u00c7al\u0131\u015fmal\u0131? <\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"549\" src=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/02\/yaz\u0131-i\u00e7i-g\u00f6rsel-2-1200x549.jpg\" alt=\"seo firmas\u0131 se\u00e7erken dikkat edilmesi gerekenler\" class=\"wp-image-9513\" srcset=\"https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/02\/yaz\u0131-i\u00e7i-g\u00f6rsel-2-1200x549.jpg 1200w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/02\/yaz\u0131-i\u00e7i-g\u00f6rsel-2-650x297.jpg 650w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/02\/yaz\u0131-i\u00e7i-g\u00f6rsel-2-768x351.jpg 768w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/02\/yaz\u0131-i\u00e7i-g\u00f6rsel-2-380x174.jpg 380w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/02\/yaz\u0131-i\u00e7i-g\u00f6rsel-2-800x366.jpg 800w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/02\/yaz\u0131-i\u00e7i-g\u00f6rsel-2-1160x531.jpg 1160w, https:\/\/www.turhost.com/blog\/wp-content\/uploads\/2020\/02\/yaz\u0131-i\u00e7i-g\u00f6rsel-2.jpg 1500w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00fckemmel bir sat\u0131\u015f kayna\u011f\u0131 oldu\u011fundan <strong>organik trafik<\/strong> olu\u015fturma odakl\u0131 firmalar\u0131n yetenekli SEO uzmanlar\u0131na ihtiyac\u0131 vard\u0131r.<br><\/li>\n\n\n\n<li>Firmalar, web sitelerinin ihtiya\u00e7 duydu\u011fu hizmetlerin planlanmas\u0131 ve tasarlanmas\u0131 i\u00e7in iyi bir SEO uzman\u0131yla \u00e7al\u0131\u015fmal\u0131d\u0131r.<br><\/li>\n\n\n\n<li>SEO uzman\u0131yla \u00e7al\u0131\u015fan i\u015fletme sahipleri ve \u00e7al\u0131\u015fanlar\u0131n\u0131n SEO \u00e7al\u0131\u015fmalar\u0131na vakit ay\u0131rmas\u0131 gerekmeyece\u011fi i\u00e7in iyi bir SEO uzman\u0131, firman\u0131n <strong>zamandan tasarruf<\/strong> etmesi anlam\u0131na gelir.<br><\/li>\n\n\n\n<li>\u0130\u015fini iyi yapan bir SEO uzman\u0131 en g\u00fcncel kaynaklar\u0131 ve SEO ara\u00e7lar\u0131n\u0131  kullanarak <strong>rakiplerinize fark atman\u0131z\u0131 sa\u011flayabilir.<br><\/strong><\/li>\n\n\n\n<li>Firmalar genellikle zaman al\u0131c\u0131 ve yararl\u0131 sonu\u00e7lar vermeyen eski SEO tekniklerini kullan\u0131r. SEO uzmanlar\u0131  periyodik olarak de\u011fi\u015fen Google algoritmalar\u0131n\u0131 takip eder ve web sitenizde hangi tekni\u011fin <strong>etkili<\/strong> olaca\u011f\u0131n\u0131 bilir.  <br><\/li>\n\n\n\n<li>Kaliteli bir web sayfas\u0131n\u0131n bir site haritas\u0131, hedef kitlesine hitap eden i\u00e7erik dizini, temiz ve d\u00fczg\u00fcn kodlamas\u0131 olmal\u0131d\u0131r. \u0130yi bir SEO uzman\u0131 bunun gibi detaylara dikkat ederek, <strong>etkili sonu\u00e7lar<\/strong> i\u00e7in uzun vadeli hedefler belirler. <br><\/li>\n\n\n\n<li><strong>Anahtar kelime konumland\u0131rmas\u0131<\/strong> ve<strong> site performans\u0131n\u0131n s\u00fcrekli izlenmesi <\/strong>gibi \u00e7al\u0131\u015fmalar iyi bir SEO uzman\u0131n\u0131n titizlikle y\u00fcr\u00fctt\u00fc\u011f\u00fc \u00e7al\u0131\u015fmalard\u0131r, tesad\u00fcflere b\u0131rak\u0131lmamal\u0131d\u0131r.<br><\/li>\n\n\n\n<li>Son olarak firmalar web sitelerinde <strong>var olan SEO hatalar\u0131n\u0131 d\u00fczeltmek<\/strong> ve web sitelerini korumak i\u00e7in, sitelerinin <strong>daha iyi arama s\u0131ralamas\u0131<\/strong> almas\u0131 ve alakal\u0131 trafi\u011fe ula\u015fmas\u0131 i\u00e7in iyi bir SEO uzman\u0131 ile \u00e7al\u0131\u015fmal\u0131d\u0131r.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"seo-uzmani-maaslari-hangi-araliklarda\" class=\"wp-block-heading\"> SEO Uzman\u0131 Maa\u015flar\u0131 Hangi Aral\u0131klarda?  <\/h2>\n\n\n\n<p>SEO uzman\u0131 maa\u015flar\u0131, <strong>proje bazl\u0131<\/strong> ya da <strong>tam zamanl\u0131<\/strong> \u00e7al\u0131\u015fma gibi firma dinamiklerine, ki\u015finin <strong>deneyim<\/strong> ve beceilerine g\u00f6re farkl\u0131l\u0131k g\u00f6sterir. <\/p>\n\n\n\n<p>SEO uzmanlar\u0131 bir firmada \u00e7al\u0131\u015fabilece\u011fi gibi <strong>freelancer <\/strong>olarak da  kurumlara <strong>dan\u0131\u015fmanl\u0131k<\/strong> ya da <strong>e\u011fitim<\/strong> verebilir.  <\/p>\n\n\n\n<p>Yurt d\u0131\u015f\u0131nda saati <strong>75-150 dolar<\/strong> aras\u0131nda de\u011fi\u015fse de T\u00fcrkiye \u015fartlar\u0131nda genellikle SEO dan\u0131\u015fmanl\u0131\u011f\u0131 fiyatland\u0131rmas\u0131 \u015fu \u015fekildedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO Uzman Yard\u0131mc\u0131s\u0131 Maa\u015f\u0131:<\/strong>&nbsp;2500 \u2013 3000 TL<\/li>\n\n\n\n<li><strong>SEO Uzman Maa\u015f\u0131:<\/strong>&nbsp;3000 \u2013 4500 TL<\/li>\n\n\n\n<li><strong>SEO Y\u00f6netici Maa\u015f\u0131<\/strong>:&nbsp;4500 \u2013 7000 TL<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Web sitelerinin trafi\u011finin artmas\u0131n\u0131 sa\u011flayacak teknikleri bilmek, SEO uzman\u0131 olmaya yeter mi?\n","protected":false},"author":1,"featured_media":9511,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"4734,27640,38985,30696,39590,27888","_relevanssi_noindex_reason":"","footnotes":""},"categories":[204,647],"tags":[],"class_list":{"0":"post-9371","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dijital-pazarlama","8":"category-kurumsal-hosting"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Uzman\u0131 Nedir? Nas\u0131l Olunur? &#8226; Turhost Blog<\/title>\n<meta name=\"description\" content=\"SEO uzmanlar\u0131 arama motoru s\u0131ralamalar\u0131nda, web sitelerinin \u00fcst s\u0131ralara ula\u015fmas\u0131 i\u00e7in \u00e7al\u0131\u015f\u0131rlar. Nas\u0131l SEO uzman\u0131 olunur? Turhost Blog&#039;da!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.turhost.com/blog\/seo-uzmani-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Uzman\u0131 Nedir? Nas\u0131l Olunur? &#8226; Turhost Blog\" \/>\n<meta property=\"og:description\" content=\"SEO uzmanlar\u0131 arama motoru s\u0131ralamalar\u0131nda, web sitelerinin \u00fcst s\u0131ralara ula\u015fmas\u0131 i\u00e7in \u00e7al\u0131\u015f\u0131rlar. Nas\u0131l SEO uzman\u0131 olunur? 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